Essay Sample on Political and Legal Risks in Italy

Introduction

Italy’s fashion sector plays a significant role since the country is known to be the motherland of designers who left a clothing legacy. The fashion market spread worldwide, attracting big companies together with small and medium enterprises. Clothing propels the company with the highest contribution of the total turnover as footwear emerges the second. Concerning this fashion, women’s attire appears, leading under a legal framework that governs the style. The state of the fashion market in Italy, despite widening worldwide, its operational is worth the spread;

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Manufacture and Supply Chain

The contractor, for example, drives on the risk and supervises the organization for standard performance. When clothes are manufactured in a large quantity, the channels through which products are delivered are separated to guarantee maximum brand protection (Robinson 2016). However, some sub-suppliers are subjected to the law that governs their operation. They must comply to enable their full fashion operation. For example, terms of payment can not go beyond three months. Failure to adhere to the regulations will be considered null. However, the Italian civil code undertakes raw materials to avoid competitors from taking advantage of the same products.

Distribution and Agency Agreements

There are no particular laws that control agreements in the fashion sector. Therefore a collective agreement between the Italian civil code and national labor applies. This agreement includes the place where the business is to be conducted, the party’s contribution to the business setting. The continuing relationship in agreements is used to guarantee full brand integration and control over the distribution line. The sales agent can trigger a close relationship with customers to promote his affairs in which the agent pays a commission on the concluded affairs.

Import and Export

Italian law doesn’t restrict the importation or exportation of fashion and style items (Vaccaro 2016). Regardless, the lawfully restricting conditions are in presence to ensure those plan items imported achieve specific rules for custom commitment purposes. The articles generally speaking achieve Intellectual Property rights. In choosing the expense of the things, the trade regard transforms into the fundamental reason. Regardless, the grant cost and the eminences graciousness of using the Intellectual Property should be fused. This thought shields custom experts from extending the accessible base for custom commitment purposes. From the World Health Organization scrutiny, fashion goods from Italy entering the United States should be charged with special custom duty. Hence this calls for a keen evaluation of fashion goods before being exported.

Design Protection

Fashion is a sector of Italian people, and it reflects their society clarifying why they are known for their good-looking interests (Asaro 2018). In Italy, clothes are entitled to protection under design and unfair competition law whereby times these rights may overlap. Some rules and procedures are applied to obtaining protection. The shield lasts for twenty-five years, whereby within this period, a brand may avail a product at a fashion show, trigger its success, and later consider the registration. For example, under the EU Regulation, which is applicable in Italy, any design that has not been registered but still achieves the above regulations permitted three-year protection commencing from initial disclosure to the EU’s public. Under the Italian Civil Code, to regulate competitions that are unfair for a new product, the fashion products are protected under a 3D trademark.

Brand Protection

In Italy, both unregistered and registered trademarks are granted protection lawfully given that they are new and typical. They include product names, brand names like Gucci, Prada, Armani, and patterns, shapes, and colors. The Italian IP Code can secure trade names, store signs, and any other particular signs under a company’s usage.

Licensing

With the inclusion of trademark licenses in manufacturing agreements, trademark owners should carry out audits to ensure proper utilization of procedures to adopt following the contract’s termination. Economic rights can be waived, assigned, or licensed.

Cultural Differences in Italy

Fashion has played a crucial role in Italian society and lifestyle. It has formed part of Italian culture. However, there have been some varying moments concerning culture. In fashion, modern style in Italy is heavily growing (Kuipers et al., 2017). It has advanced from exploding and nonindustrial into a fine industry that plans events and fashion shows. In the past, Italian people did take the inspiration fashion from the magazine. But as the country gets modernized, people have turned to social media to retrieve styles from them. Many style influencers come from TV shows, for example, Temptation Island, where youths follow. The growth of fast fashion has also altered the traditional fashion scene. In this case, the outfits have aggressively become similar to the more prominent brands despite individuality being vital to them. Therefore the older generation has been influenced by the outfit trend. On the other hand, since fast fashion impact has become more popular on the earth, people in Italy now want to sell clothes that they do not want to put on. They want to get converted into a more sustainable life.

Conclusion

Italy’s brand is promptly associated with an excellent and beautiful product that is tasteful and with genuine ingredients. The fashion market in Italy, under legal framework policies, emerged as the best market across the world. Sound quality has always been appreciated in Italy since Italian people love fashion and prefer to show their individuality.

References

Asaro, S. M. (2018). Drivers of consumers’ brand personality perceptions. A study of local and international brands in the Italian context. Osuva.
https://osuva.uwasa.fi/bitstream/handle/10024/9353/osuva_8080.pdf?sequence=1&isAllowed=y

Kuipers, G., Van Der Laan, E., & Arfini, E. A. (2017). Gender models: Changing representations and intersecting roles in Dutch and Italian fashion magazines, 1982–2011. Journal of Gender Studies, 26(6), 632-648.
https://www.tandfonline.com/doi/pdf/10.1080/09589236.2016.1155435?needAccess=true

Robinson, P. K., & Hsieh, L. (2016). Reshoring: A strategic renewal of luxury clothing supply chains. Operations Management Research, 9(3-4), 89-101.
https://link.springer.com/article/10.1007/s12063-016-0116-x

Vaccaro, G. (2016). The use of digital marketing to export and advertise the made in Italy brand by small and medium enterprises. Tesi.
http://tesi.luiss.it/17117/1/162081_VACCARO_GIACOMO.pdf.