Our company makes impervious clothing for any style and any situation. We plan on creating comfortable and long-lasting clothes that repel all forms of water and prevent stains caused by food and other things. Instead of carrying around an umbrella or raincoat, or even a stain remover pen, your new DeeCee day to day clothing will repel water. We intend to achieve 80 percent market share and become a central center for clothes shopping activities, for all populations in America, and to all those who enjoy the luxury of wearing clothes that are water and food-friendly. Company Description- Our Company is a public company to generate capital to continuously creating new clothing products to add to our line of clothes.
Market Analysis- The clothing industry is a $390 billion-dollar industry in the United States. It is continuously growing, and the desire for luxury goods and premium clothing is here. Service/Product- We are offering clothing that repels water and other liquids that one might come in contact with on a day to day basis. This is not your typical rain gear. This is everyday clothing that is impervious to water. Marketing- To market our brand, we will have to be creative with our clothing brand to allow the United States to have an interest in our company. The clothes are unique and create excitement within themselves due to their rain repellent technology.
Our company is a public company to generate capital to continuously creating new clothing products to add to our line of clothes. The company is to be owned by a group of friends, who will delegate duties accordingly, with some handling managerial and administrative responsibilities. DeeCee Company is a new business that has its aim at providing water-impervious clothes to people of all sizes, shapes, and body sizes. With stylish clothing options to buy and wear. As company founders, we found out that the clothing market is quite undeveloped when it comes to these types of clothing. Presently, our company lacks a motor and bricks location but has an identified spot in Washington D.C. the area gets well surrounded by coffee shops, restaurants, a well-populated town, and numerous stores. We have signed a lease that will cover us for four years, for 1800 square foot building at 19 dollars per square foot (Reznichenko, 2013). We will be working with the property owners of the Washington Redevelopment Committee, and we have already obtained a grant worth 3000 dollars that will ensure new awning, signing, painting, and beautifying of the building (Reznichenko, 2013). The store will require minimum internal renovations, including installation of dressing rooms and items for decoration. The facility has enough space to support future growth, considering that it has space to add wall mounts, multi-level clothing displays, and an innovative floor planning. Our businesses will get conducted in the building, including deliveries, administrative responsibilities like marketing, finance, buying, and inventory management.
To succeed in the competitive clothing line industry, DeeCee's clothing line must ensure, carrying out of an assortment of all sizes, to cater to the ample frames of Americans of all sizes that will fit our customer base. The company must ensure that it provides its customers with a personalized customer care service, with an excellent hospitality atmosphere, advertise its clothing line. And promote it in target customer areas, where customers will be able to gain more insights about the stores and to review our sales and inventory continuously, by adjusting inventory levels accordingly (Reznichenko, 2013). Our brand will be the most significant asset in conjunction with our co-owners. The brand will convey style, excellent shopping experience, and quality. Eventually, the brand will be able to attain a substantial competitive advantage against other retailers, both nationally and locally.
The cost of our company includes the company starting with a four months inventory for its accessories as its first revenue generator. Or cash hand balance in the opening day will be 390 dollars, with most of our company assets being in the inventory. The most significant goal of this business plan is securing a loan of 17000 dollars, which will require operational expenses, inventory, and site preparations (Reznichenko, 2013). The clothing industry is a $390 billion-dollar industry in the United States (Kolb, 2015). It is continuously growing, and the desire for luxury goods and premium clothing is here. Our bright and target customers are kids and the elderly. The products offered for our older customers will not be very exclusive; this is because we expect to provide many products that will fit the tastes of the younger generation. Our primary local shoppers will be residents from downtown since t encompasses the social and shopping hub of the community. The current population of the area is at 50, 000, with medium age women from 50 years of age who earn an income of at least 50,000 dollars (Kolb, 2015). The town also has many tourists coming in, which will bring many of our target customers every year. The clothing industry encompasses a well-established business that keeps changing with different styles and distinct customer demands, who keep looking for changes. Most individuals are looking for the perfect and most reliable customer shopping experience. Old adults, who are almost retiring, are the most active customers. The clothing industry will always thrive due to high demands, and the fashion industry in the United States keeps thriving each year.
We are offering clothing that repels water and other liquids that one might come in contact with on a day to day basis. This is not your typical rain gear. This is everyday clothing that is impervious to water. Our company will sell fashionable trends according to the preferences of customers. Our inventory ill gets tailored towards meeting the requirements of our clientele, focusing on distinct colors, styles, female physique. Out the main staple will be people of all ages, from toddlers to elderly folks and for each occasion. Our profits will get earned through merchandising, and we will maintain a flexible pricing structure that will get implemented in conjunction with most retail prices of common brands, and standard prices (Koester, 2016). Our pricing structure will be value-based and will measure customer's values and our products, including; quality, accessibility, style flattering, and customer service. We will incorporate overstock and holiday sales, season sales, and multi-buying savings at strategic time intervals.
The most distinctive feature which separates DeeCee's clothing line from others is the commitment to the provision of quality waterproof and food-friendly, stylish clothing options. Since our significant concern will incorporate ensuring excellent customer service and provision of quality, women and kids will be our primary focus when it comes to the provision of ready-made products of all sizes and shapes. Having all these products, in-stock will ensure efficiency in the flow of business. Excellent sales services and qualified experts will ensure that customers walk out of our stores with perfect outfits (Koester, 2016).
Specifically, there are no direct competitors, offering water-friendly and food-friendly fabrics, although most clothing lines are trying to adopt the same criteria. Our competitors might not be able to keep up with our pace since they lack unique material selections that will get found in our stores. Our most significant competitive advantage is the absence of any similar store in the Washington area. Most of us are fashion enthusiasts who have worked in various shopping stores. There lacks a guarantee that there will be new competitors in the areas it stands, and we do not doubt our sense of fashion, the quality of our products, and our proper customer service techniques. We plan to establish a DeeCee clothing line as a significant water-impervious Kids and elderly people spot for the latest trends. Our future competitors will hardly beat us in the market due to our plans to establish good supplier relationships and to offer exclusive products (Koester, 2016). We intend to develop a solid customer base by the time new competitors think of entering the market. DeeCee's clothing line will ensure the spreading of awareness to the community regarding our brand. We will achieve this by developing an online marketing platform to start with, and we will proceed by including magazines and other advertisement companies as our profit margins expand.
To ensure that stock levels are updated, and to track our sales, and advanced inventory and point of sales program will get used. The Inventory Control Expert software will get utilized for sale transactions. We plan to generate our business plan by using a bi-annual basis, which ensures an updated version, and it is reviewed quarterly to ensure that objectives and financial goals have gotten attained. Marketing Plan pro tools will equip us with marketing insights and will enable us to make the most excellent communications with our customers while maintaining the marketing budget (Koester, 2016). To market our brand, we will have to be creative with our clothing brand to allow the United States to have an interest in our company. The clothes are unique and create excitement within themselves due to their rain repellent technology. The following graph indicates our benchmarks for DeeCee clothing line;
Our marketing strategy will revolve around, maintain excellent customer service, with retention in sales and loyalty, and a proper niche positioning in the market. Our marketing budget will not be more than 6 percent of our yearly sales (Robinson & Hsieh, 2016). We will maintain a promotion that will be in tune with the mission statement and objectives of our company. Ideally, our marketing plan will involve a variety of business channels to achieve our strategic goal, which includes the possibility of selling our company or obtaining partnership with other investors at the point of growth. Since we are a group of college students, our company will most likely be owned by a non-governmental organization, whose funds we will utilize to further our educational programs and create more businesses. Depending on the growth of the brand, we will determine the price to sell our company and which organization to sell to.
We plan to ensure that our business does not get out of date due to seasonability concerns. DeeCee will offer the provision of alternatives, including alterations, special ordering for customers, and personal shopping services. In terms of pricing, most individuals in the United States will agree with the quote, "When I need something, pricing is never an object." Our pricing will reflect mid to high pricing, with average price points being between 20 dollars to 200 dollars (Robinson & Hsieh, 2016). Our profit margins will get maintained through negotiating and focusing on obtaining an average of 70 percent retail markup for all merchandise classifications (Robinson & Hsieh, 2016).
To build a successful clothing line, we will need to establish the right merchandise, which will be vital. Every month, our sales forecasts will be reviewed by our inventory service providers and the Retail Merchandising Service Automation, compared to our sales in the previous...
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