Essay Sample on CRM Apps and Online Activities for Businesses

Introduction

Winmark Corporation is a five-retail business American franchisor that specializes in selling and purchasing used items such as women's clothing, sports equipment, adolescent and young adult clothes, children's clothes and toys, and musical instruments. The firm is located in Minneapolis, Minnesota and its Wirth subsidiary business credit is considered as a small-business supplies leasing organization.

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How Applications and Online Activities Will Serve People Having CRM Responsibilities

Since the organization ventures in small businesses, some people might not know how the company operates, and thus, there might be a need for consumer awareness through mobile applications. The created application and online activities will be efficient for people having CRM responsibilities. Also, their data will always be stored locally in their devices and retrieving the same data will also be comfortable (Zhang et al., 2018). Moreover, their content in the applications will always be personalized as many people prefer tailored content that meets their wishes. In most cases, user-centric personalization is always essential in making delightful experiences. Additionally, there will always be instant offline and online access which offers a seamless experience through storing important information (Zhang et al., 2018). Whenever products are also restocked, the applications will always notify and update the customers.

How to Partner with Existing Customers

Engage in a Personal Interaction with Them

Since the customers have always preferred the company over others, they should be allowed to meet the faces behind their preferred brand to see how it operates (Tucker & Yu, 2017). The action will always make them feel like part of the team, embrace the business more and support it in every way they can.

Establish Partnership

The existing customers should be treated as partners and not as other customers to make them feel special. They should be allowed to take place in some business operations by collaborating either in product development or recommending improvement of process and implementing them (Nyadzayo & Khajehzadeh, 2016).

Weaknesses of the Generated Ideas

For the applications and online activities, some people are always never happy with the success of other businesses, and thus, they might install malware from the play store of the app store due to the hidden identity wrapped in the developed application (Sashi, Brynildsen, & Bilgihan, 2019). The action might make customers spend more, loose essential data on their devices, or prefer other online platforms. Moreover, involving existing customers in some organizational decisions might put the organization at risk. The aim of some customers is always to compare different organizations with their competitors. Involving them in critical decisions might prompt them to leak vital information to competitors or enemies who will always fight to see the company's downfall (Sashi et al., 2019).

Strategies to Foster Customer Advocacy

Deliver What is Promised and Promptly Fix the Challenges

Marketing that is always based on the advocacy and influence of customers must adhere to its promises to attract more customers. The frontline actions are always the things that underlie genuine enthusiasm from a consumer (Sweeney et al., 2020).

Provide Consumer References with Growth Opportunities

Loyal customers of Winmark are always eager for professional and personal development. The depicted can be provided in the form of speaking relevant opportunities, participating in interviews with the media, and allowing the customers to demonstrate effective leadership.

Tie Referencing to Performance

For vast account relationships, Winmark should try some reference programs by inserting agreements to provide relevant references in the contract of the customer. For instance, the organization can initiate a quarterly review process, then identify how its solutions are benefiting the clients the implement the action (Sweeney et al., 2020). Also, other customer-engagement possibilities can be offered to offer customer advocacy (Sweeney et al., 2020).

The depicted actions might add profit as more clients will always be generated, and the organizations will have a good reputation. As clients increase, the revenue and profits also increase making the business more stable. If the implementations are successful, the benefits might be seen in approximately six months or less than a year.

References

Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270. Doi: 10.1016/j.jretconser.2016.02.002

Sashi, C. M., Brynildsen, G., & Bilgihan, A. (2019). Social media, customer engagement, and advocacy. International Journal of Contemporary Hospitality Management. ISSN: 0959-6119

Sweeney, J., Payne, A., Frow, P., & Liu, D. (2020). Customer Advocacy: A Distinctive Form of Word of Mouth. Journal of Service Research, 1094670519900541. Doi: 10.1177/1094670519900541

Tucker, C. E., & Yu, S. (2017). Testimonial Advertising on Social Networks to Existing Customers and New Customers. Available at SSRN 3013894. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3013894

Zhang, J., Calabrese, C., Ding, J., Liu, M., & Zhang, B. (2018). Advantages and challenges in using mobile apps for field experiments: A systematic review and a case study. Mobile Media & Communication, 6(2), 179-196. Doi: 10.1177/2050157917725550