Essay on Revolutionizing Urban Dining: A Comprehensive Analysis of the Street Food Industry in the U.K.

Food trucks (street food) are essential in ensuring that they are cooking and selling food to most of the city's clients. The market assessment will illustrate the entire mobile industry's knowledge, where all people are appropriately served. In Ireland, significant stakeholders in this industry are good food Truck Companies, roaming hunger, and prestigious custom food truck manufacturers (Isoni Auad et al., 2018 p1784). In this report, the discussion will be based on analyzing the recent data on the foods sold and determining the sector's growth or fall.

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The food truck market provided qualitative and quantitative analysis of the periods when the data was collected for analysis. From 2018 to 2020, there has been continuous growth in the industry as people offer quality services and help save time. The report is a comprehensive study and presentation of the drivers, restaurants, opportunities, forecasts, and trends in the industry's truck market in the period of 2018 to 2020. It is a collective presentation of the findings found in the results.

The U.K. street food market has grown quicker than the fast-food industry, where it consists of 2000 different businesses that generated a revenue of £ 1.2 billion in the year 2018 (Smith, 2018 p2). It has also been progressing in the expansion of the industry as new figures are being released to show positivity in the development of the business due to people's eating habits as they demand a lot of food. Most customers and clients seeking them are young men who live in urban centers (Sanlier, Sezgin, Sahin, and Yassibas, 2018 p1650). According to caterer.com data, a quarter of consumers (26%) in the U.K. are always stopping for street food at least twice per month.

Due to the demand for street foods, the country range has created two menu solutions to offer guidance to the clients who seek services. The three menu solutions are filled 'em up, which provides guidance in the generation of super sandwiches and catering for kids that will be in an out-of-the-home environment that prioritizes hospitality. From the statistics obtained, 6.6 million posts were done with the #streetfood. The Mexican community living in the U.K. is the third most famous ethnic cuisine, and £198 is always spent on street food by holiday-goers each year.

In 2019, the market for street foods grew generated more income, and created more job opportunities. It grew that way because of some trends that made street food famous (Adelman, 2017 p233). The top trends of street food in 2019 included veganism, Apple Pay, doing it for the gram, and global cuisine. The trends in the U.K. made street food popular, and people had an urge to consume it. Food trucks are profitable as one stall can earn over £100,000. In any weather condition, either sunny, wet, or rainy, the vendors might sell about £600 worth of food, and if the sales are made low, the income can be up to £10000.

After analyzing the data, some findings were discovered. One of them is that there was rising in urbanization and an increment in the number of working women, and there was variation in consumers' preference and inclination toward street foods (Myers, 2017 p420). Additionally, some of the opportunities had risen as there was a specialty in the drinks, and some new items have created new opportunities for market vendors.

Conclusion

In conclusion, the street food industry has grown which has facilitated its great domination. It has recently been affected by the COVID-19 pandemic in 2020, whereby has concerned the revenue flow, and some people ended up losing jobs as they shut down their businesses. It is tough to know the trend of food trends in the industry as of 2020 as it has now affected its future. After the lockdowns were lifted, the industry started to pick up again, and in 2021, it is projected that it will get back to where it was in 2019. The market assessment has helped a lot as it will give valuable insights towards improving the economy, market trends, and competitors.

References

Adelman, J., 2017. Food in Ireland since. The Cambridge Social History of Modern Ireland, p.233.

Isoni Auad, L., Cortez Ginani, V., Stedefeldt, E., Yoshio Nakano, E., Costa Santos Nunes, A., and Puppin Zandonadi, R., 2019. Food Safety Knowledge, Attitudes, and Practices of Ireland Food Truck Food Handlers. Nutrients, 11(8), p.1784. https://www.mdpi.com/2072-6643/11/8/1784

Myers, G.K.E., 2017. Into Ireland: An Analysis of Cultural Hybridity, Immigration, Food, and Place in the Silicon Docks Market in Dublin, Ireland (Doctoral dissertation, University of Mississippi). https://egrove.olemiss.edu/cgi/viewcontent.cgi?article=1358&context=etd

Sanlier, N., Sezgin, A.C., Sahin, G., and Yassibas, E., 2018. A study about the young consumers' consumption behaviors of street foods. Ciencia & saude coletiva, 23, pp.1647-1656. https://www.scielosp.org/article/csc/2018.v23n5/1647-1656/en/

Smith, A., 2018. Street Success- How Street Food Vendors are Impacting U.K. Consumers. Viewed on 09/08/2019 <caterer.com>