Essay Example on the American Economy After Blind Consumption: Brian Ulrich's Caption

Introduction

The impact of losing a consumption foresight in an economy has negative repercussions, especially for nations that are dominantly occupied by a consumer economy. In creating a clear picture of the results of losing an economy's consumption foresight, the caption of Brian Ulrich is paramount in explaining the experience that the American economy underwent after a period of blind consumption. The season was triggered by the illusion of advertisement on the economic movements within the major states. After identifying that the American economy was deviating, the photographer captured various photographs of ghost stores and boxes, dark shopping malls, and dead malls that signified the declining prosperity of America. The period of economic recession was characterized by an unstable economic climate that had prevailed for years. In return, signals were sent to the overall economy regarding the impending financial strains. The photographs were later arranged in series at the Cleveland Museum of Arts with unique colourings that signified unique features that anonymously represented commercial excess in multiple sectors in America (Amon, 2016). Brian Ulrich has captured the photographs in vicious cycles regarding the real-time consumerism changes, which preceded an economic surge in America in the past years.

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From the arrangement schemes of the photos in the museum, the caption that the photographer made makes them depict the underlying meaning that each photo represents. The phases of the photos signify the absence of consumers by only revealing the presence of ghost stores and dark shopping malls. The previous financial crisis that had hit America was the primary reason why Ulrich decided to keep the monuments. Apart from Brian Ulrich assisting the country in documenting a series of events for a longer time, the photographer had multiple saccharine colours along with insignificant temptations (Amon, 2016). The photographer effectively documented the whimsies of multiple thrift business units that resulted from depreciation economic goals.

Overview of the Photographs

Ulrich agrees that the economic recession that took place in the United States had negative implications on the economy of the country. The photographs captured the dead malls and ghost boxes to show how badly cities suffered from the economic recession period. Besides, the photos trace the advent of oversupply of products that occurred on some architectural landscapes that finally led to the permanent closure of malls and abandoning the parking spaces. The series of photos from how they are arranged in the museum signifies discarded whimsies of thrift business places resulted from the economic abnormalities that occurred in the United States. Besides, Ulrich organized the photos in a manner that depicts the different phases of the economic recession. Typically, the process of economic downturn does not occur in a vacuum.

The predicament results from multiple external forces that eventually led to the upsurge of the impacts of the activities (Amon, 2016). Brian Ulrich was aware of the historical impact that the process would pose on the Americans since the country has always remained to be the superpower. While taking the pictures, it is clear that the photographer had plans of making using them as reference to the abnormal economic movement in the country. I support the assertion from the way and mode of arrangement of the pictures along with the angles of the shots that Ulrich used. Therefore, the method of the photos in the museum meets the photographers' intention of expressing the impact of lack of consumers in the process of channeling the economic programs.

The photos primarily focused on the residents who tried re-energizing the dropping economy that occurred as a result of the influx of unsolicited consumer products (Amon, 2016). Ulrich fully utilized the large-format view to create a candid and detailed photograph that would serve as a reference to the economic recession period that the United States of America had experienced. Also, the photographer had sensed an impending economic recess, thus was getting ready to provide the tale tales of the ordeals that the country had experienced during the period. It is why he only captured the haunting landscapes while abandoning the buildings to depict the aftermath of such an abnormality in the country.

From the angles of the shots that the photographer captures, he must have possessed a higher profile on touring the United States of America (Amon, 2016). Ulrich's photography depicted a comprehensive understanding of the architectural landscape from the clarity of the pictures. Besides, the vast goods' navigation that the photographer shows on his works can determine the type of cameras that he used in completing the task. Evidently, Ulrich used hand-held cameras with extensive viewfinders since the resulting shots clearly showed the internal layout of the pictures of the malls. Therefore, the photographs are useful in providing the historical background of the shoppers during the start of economic regression.

Similarly, the shots depict that the photographer had in-depth interests in creating some thrifts between the stores that formed the final destination of the regression process. The photos were captured in a manner that could be useful in re-energizing the struggles of attaining previous economic status. It is because the pictures are arranged chronologically in a way that explains all the steps that finally led to collapsing of the units.

Photographs of Dead Malls

The photographs of the dead malls depict the lengthy investigations regarding the psyche traces that the American Citizens had on domestic consumption. The pictures give an individual the overview of the status of the American stores before the economic recession. The photos majorly consist of large malls that are no longer active but still exist along the principal streets of the Country. From their view, one can trace back the kind and nature of supply practices that had lived in the country during the past periods.

Similarly, the photos trace the history of the oversupply of products and services that were brought into the balked architectural landscapes. Such practices later resulted in the permanent shutting of the malls, which also facilitated the abandoning of the parking spaces within the malls (Amon, 2016). From a distant view, it would be clear that the abandoned places had some massive businesses taking place. For instance, the empty parking spaces signified the business operators about the forthcoming predicament that would lead to economic severe abnormalities in the region.

Photographs of Ghost Boxes

From the arrangement of the photographs of the Ghost boxes, the wide-ranging exploration of Ulrich about the culture of USA consumers was facilitated by the overruling ideology of retail and thrift (Amon, 2016). It can be confirmed by reviewing the way Ulrich documented the consumers' buying habits in every class.

The argument is evident from how the photographer documents the buying habits of in different classes of households in the USA. The photos contained the buying habits portrayed by the middle and lower levels that, in turn, gives a clear overview of the historic boom regarding the matters of consumption. The shots captured at the bottom heights of the malls represent the groceries that were closed as a result of the economic recession (Amon, 2016). They sent signals of the predicament at length, which in turn gave the necessary insights on how the public would prepare to face the situation.

Photographs of Dark Stores

The way the Ulrich captured Dark Stores photographs portrayed the epic burst which the country was bound to face due to the depreciated economy. The pictures of the stores are decorated by strips of asphalt below them and bounded by night sky ribbons to appear like a Rothko decoration. The paintings of the pictures were triggered by the fact that the recession periods had deprived major retail stores of the content hence exposing the country to a great economic resurgence.

The photographer had made the economic history of USA more clear to the preceding generation. The third cycle of Copia which represented the period of "Dark Stores, Ghost Boxes, and Dead Malls" was triggered by Ulrich's suspicion of the incoming economic recession that would leave the streets of America with scouting dead malls and expired business units that would drastically uncover the already developed commercial real estates within the region. The photography activities were also triggered by the level of understanding that the photographer had in the terrain of the regions that were greatly hit by the economic menace.

Conclusion

On balance, the preliminary interpretations of the series of photographs reveal the portrayals and activities that triggered Ulrich to take the photos. It is therefore evident that the photographer was triggered by the signals that the movement of the country's consumerism had recorded in the past decades. Besides, the allowance that the photographer had from one of the Guggenheim fellowship facilitated his devotion to creating a library of the past experiences that the country had undergone.

Reference

Amon, S. (2016). Brian Ulrich: The Centurion. https://afterimage.ucpress.edu/content/ucpaft/43/5/20.full.pdf