Essay on Digital Content Marketing: Educate, Persuade, Inspire & Entertain

Marketing content is any organization's existing information content, that might be exposed to the consumers. Digital marketing information can then be described as the organization's content that is in digital format. All the advertisements that are done on the internet are a good example of digital marketing content. Its main purpose and intention should be to educate, persuade, inspire and entertain people (Rowley,2008). The digital content should also be goal-driven. Important considerations that are closely related to digital marketing content include the following: The relationship between different digital marketing channels and content types. Different types of digital marketing content include social media posts, GIFS, and memes, eBooks, Interviews, Videos, Blogs, and Infographics.

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Zappos is an online organization that sells accessories, clothing, and shoes. They have a saying, ''Let's be in a Like-Like relationship,'' which creates and solidifies their relationship with customers and fans. One of this organization's greatest strategy is to ask for the like and new people to join their email list. The custom tab changes once the like button is clicked and people get a chance to see all the products in Zippos' site. Zappos shows their care by waiting for their fans to create a relationship with them first (Frei,2009). A strategy called ''fans-only content'' is used in Zappos whereby their content is available to the people who have already become their product fans. When a fan clicks their like button, they instantly get access to videos, special promotions, and exclusive content. Zappos' welcome custom tab has comment widgets where fans can post about their products and then these comments appear on their page telling their friends what they like about Zappos.

Taking time to evaluate how well the strategies chosen in different digital marketing content is important. This is how we do it: Evaluating digital marketing goals by looking into the past specific goals that you had set for yourself (Baltes,2015). Customer profile's target reexamination which includes knowing the different people that you would like your campaigns to reach. A good look at your digital presence; after having reexamined your customer type, it is also important to assess whether or not you doing all the activities on the correct digital properties. Evaluation of the strategies used in messaging which involves a careful look at the type of messages that you delivering to people as a part of your digital marketing content (Ashley,2015). The last thing to do is checking your digital marketing whereby you calculate your returns. Developing goals on content and checking for grammatical errors can be used to control digital marketing content which is serving people worldwide by bringing good profits and is currently being encouraged by many.

References

Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.

Baltes, L. P. (2015). A content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 111.

Frei, F. X., Ely, R. J., & Winig, L. (2009). Zappos. com 2009: Clothing, Customer Service and Company Culture. HBS Case, (610-015).

Rowley, J. (2008). Understanding digital content marketing. Journal of marketing management, 24(5-6), 517-540.