Essay on Business Presentation Style vs Techniques: A Comparative Analysis

Business presentation style is a way in which firms or companies uses presentations as a way of selling product to its end consumers, while business techniques is a structure of activities or collection of related products that aim to serve a particular business goal. We are going to compare and contrast presentation style and techniques below as per the business norm; hence, this will elaborate our speech discussion.

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Visual style presentation, and smile and maintain eye contact as a technique are similar; both shows friendly how an audience can be, and maintain eye contact as you perform; hence both make you calm and the information can reach the audience (Hyland, 2011). The difference is that unlike visual style, you can't apply eye contact technique with viewers. Secondly, instructor style of presentation and keeping presentation slide simple technique have a similarity; the audience can see the exact figures; hence, both simplify the message to the audience, making it easy to understand (Chin, 2000). They differ in that the instructor style of presentation, the information may not be well elaborated as in making the simple slide technique. Storytelling style and focusing on the audience technique are similar; therefore, the speaker notices the emotions of the audience, whereas the difference is that the speaker can tell his stories to the audience.

Lastly, when a firm settles on effective business styles and techniques, it is bound to attract more investors who will be willing to put in their funds in the organization thus the business objectives can tackle quickly. From the study, we notice that the styles and techniques of business presentations have a connection between them. Hence it is essential to look at both of them critically before settling on a form and technique of business presentation. The success of a business presentation depends heavily on the styles and methods put in place.

Reference

Chin, W. (2000, December). Partial least squares for IS researchers: an overview and presentation of recent advances using the PLS approach. In ICIS (Vol. 2000, pp. 741-742). https://books.google.com/books?hl=en&lr=&id=bRacIqr8NQMC&oi=fnd&pg=PA341&dq=things+to+include+in+a+presentation&ots=VW6J24vkio&sig=XlhKehakJTCba-lQvwhn01GESTU

Hyland, K. (2011). The presentation of self in scholarly life: Identity and marginalization in academic homepages. English for Specific Purposes, 30(4), 286-297. https://www.sciencedirect.com/science/article/pii/S0889490611000330

Morrisey, George L., Sechrest, Thomas L. (contributor), Warman, Wendy B. (contributor), 1997, Loud and Clear: How to Prepare and Deliver Effective Business and Technical Presentations, Perseus Press, New York [ISBN: 0201127938].

Pschetz, L., Yatani, K., & Edge, D. (2014, April). TurningPoint: narrative-driven presentation planning. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 1591-1594). ACM. https://dl.acm.org/citation.cfm?id=2557389