Essay Example on Modern Store Architecture: Drawing Shoppers In

The general appearance of the store connects with the expectations of the clients from the facade, window display, lighting, and music, among other aspects (Perse). There are the main factors that draw the attention of shoppers and make them buy their products. The store has a fascinating architecture that is ideal for clothing, and they put much focus on the rack placed on the front door. The stocking on the shelves shows the well-arranged clothing, such that one looks at the store and immediately connects emotionally.

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The store represents the James Perse brand through the general layout and sensory resources. It is the reason customers keep coming back because of the experience they have the first time they are in the store. James Perse sells quality and moves in fast fashion, making it necessary for their ambiance to stay true to their goals of customer experience.

The store deals with the latest designs from the styling of Perse. The influence on his style is mainly due to the beach culture and aesthetics that bring about the laid back and yet luxe boho style resonating with the loyal fans (Perse). The brand is more about the customer's favorites as it is the same thing with food. Getting in the store can already guarantee that one will not get out empty-handed. Perse develops the idea of fashion to put out there.

There is a range of designs that Perse seeks to impress customers. He deals in women fashion, men's designs, footwear, bags as well as Yosemite (Perse). The best-selling pieces of the store are women's clothes as it presents the store as a casual wardrobe for a luxury customer. The shirts and tops make it to the top list making the bottom line of the store being to make an item that is worth the price point.

The store customer experience is at its level best, ranging from the friendly storekeepers that show one around and the person at the customer care desk. They all seek to ensure that their customers get the best out of their shop. They hire specialists to provide professional work by overseeing ad working to improve services that are focused on services continuously. The call lines are ever working on a 24/7 basis as one will notice that several people are picking the customer calls.

The service delivery at James Perse is quite stunning as the customer service team seeks to deliver a quality experience with consistency (Perse). One will experience the high standards of James Perse on the seventh time of getting in the shop as it was during the first time. The customer can acknowledge the brand experience and the high personalization of the services. The shopping experience is unique because of the storage space and customer appeal.

The figure shows the business card of James Perse, located in Bal Harbour on Collins Avenue. The telephone lines present on the card show how a customer can reach them for inquiry. They have a return process that is convenient and easy for customers who may have made a mistake on their orders. Exchanges include an original purchase invoice that also has a return form with a return shipping label. It makes it easy for customers to shop as they prefer stores that allow returns if they find that their orders had a mistake or the clothes do not fit as they expected. Generally, the store specializes in high fashion with low maintenance, where the emphasis is on elegance as well as comfort.

Research

James Perse, the owner of the fashion stores under his name, grew up following his father's footsteps in the fashion industry back in Los Angeles (Pettas). He has been dedicated to offering quality products as these stores show. Perse's father owned a boutique downtown that he named Maxwell. When Perse became an adult, he took up the fashion of his father and carried the tradition with his own line of clothes. The love he had for spending time outdoors influenced his designs because he began producing super soft and body-skimming T-shirts that were plain and comfortable for the customers.

The sensibility of the design style for James Perse involved the making of clothes that would appeal to men first (Perse). The T-shirts he first made came in every color and were typical of men who crave simplicity. He cut them without the tacky logos branding away from the clean-cut designs. He targeted men that bought these T-shirts in bulk. Perse developed a line of simplicity, clean-cut sundresses, and the sweater in cozy-knit designs in targeting women. These helped his brand become a hit because of the mentality that the items can be casual and of high quality at the same time. In his view, James Perse was an ordinary guy from Los Angeles that wanted great basic by realizing that there were a lot of trendy fashions for the Angelenos.

James Perse owns James Perse's fashion house. He has achieved a branding style that is out of the ordinary and pioneered the movement of the fashion industry of local phenomenon to an international brand. There are quite several stores in several states, such as California. The clothes are sold at top retailers in the world, including Nordstrom. James Perse is also the leading designer of the super soft fabric and the simple cuts. The clothes tend to lack loud patterns or designs, making the simple. He keeps them in the timeless tradition of black, shite, and solid gray. The pieces in the collection are interchangeable and can be worn for both work and play.

The target market for James Perse is all the audience that loves fashionable and comfortable clothes (Perse). The audience for the collection is limitless because of the universal nature of the T-shirts. The collection seeks to advance to the luxury market of other countries and states such as Australia. The company targets e-commerce marketing in making efforts for building awareness and driving traffic to increase their total net sales growth.

James Perse's influence in fast fashion is for the industry to consider creating uniqueness in their products by making them more straightforward (Perse). He makes emphasis the importance of elegance and comfort, such that one pair simplicity with sophistication. Other fashion and design companies need to create clothes for individuals out of their own minimalist architecture and the warm outdoor living as it is the case for James Perse.

References

James Perse., The Vintage campaign. The creative advertising, 2020. Retrieved from https://www.lebook.com/creative/james-perse-vintage-campaign-advertising-2017

James Perse., Women apparel new arrivals. 2020. Retrieved from https://www.jamesperse.com/women/apparel/new-arrivalsJames Perse., Women, men, Yosemite, footwear, bags, gifts, furniture, estates and hospitality, 2020. https://www.jamesperse.com/

Pettas, Mary. The History of James Perse in 1 Minute, Culture Trip, Los Angeles Fashion. 2016. Retrieved from https://theculturetrip.com/north-america/usa/california/articles/the-history-of-james-perse-in-1-minute/