Essay Example on Healthy Breakfast Options Emerging in American Market

Introduction

Virtually anything is taken for breakfast in the American culture. However, over time some foods such as cereal, eggs, bagels, bacon and ham, bread, as well as various dairy products have become the preferred breakfast options in most American families. However, as the population gets more health-conscious, a new trend is emerging in the market. This trend opens a market gap that this organization can successfully fill. More and more Americans are seeking healthier options for breakfast especially those considered more nutritional and preferably created from organic and natural components. More people are also trying to incorporate their breakfast options into their weight loss programs as the nation grapples with obesity and the rise of other chronic diseases (Wijayaratne, Reid, Westberg, Worsley, & Mavondo, 2018). Life has become incredibly fast, and hence convenience is highly considered by most people while choosing their breakfast options. This proposal, therefore, seeks to show how this organization can successfully cater to the growing size of health-conscious and busy population in regard to ready-to-eat breakfast options.

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Market Opportunity

Cereal is undoubtedly among the most preferred breakfast options in the country. Breakfast cereal consists of processed grains fortified with vitamins and minerals. However, these products are usually loaded with refined carbs and sugar. These components have been associated with several chronic diseases. This also applies to many other breakfast options provided in the market. Therefore, as the population gets more health-conscious, they will either abandon these products or firms will be forced to create healthier products. Whichever way this goes, a new gap in the market will open up.

Consumers influence the breakfast food market in all parts of the world. Therefore, to survive and thrive in this industry, this organization must respond to the changing tastes and preferences of the consumers promptly. Moreover, by making a move this early, the organization will be way ahead of the rivals and hence cement its position as a business leader.

As much as nutrition is essential, the ready-to-eat breakfast option must offer convenience to a population whose mornings are increasingly busy and rushed. Therefore, there is a need to provide portable options that can easily be grabbed on the go. This is supported by research that shows that more breakfast purchases are made away from home. This proposal seeks to come up with a ready-to-eat-breakfast option that strikes the delicate balance between convenience and nutrition.

In light of the above discussion, this proposal suggests that a breakfast sandwich should be added to this company's portfolio. The sandwich should entirely be made from organic components and packaged in a way that can allow the consumers to carry and open easily. The nutritional content of the sandwich should be considered. The right amounts of proteins, roughage and carbs should be maintained. This is mostly because the consumers have become more knowledgeable and take time to read the components of their breakfast options as well as the nutritional value that they offer.

The market for healthy ready-to-eat breakfast is bound to rise further as the populations get more health-conscious. There exists a vast underserved market consisting of both children and adults across all economic classes. Moreover, similar approaches have been taken by competitors such as SouthWest Veggies & Cheddar CITATION Lau152 \l 2057 (Hartman, 2015). Therefore, there exist both direct and indirect substitutes. This notwithstanding, the approach perfectly fits into the company's mission to promote a healthy population by offering healthy foods.

Recommendations

Having presented the proposal, some suggestions will be made on the best way to implement it. First, to overcome competition, the product should be marketed as the healthiest of all the substitutes. The components used must agree with those indicated on the package. Pricing will also be a big determiner of success since the population also considers the prices. Finally, promotional services such as offering subsidized fresh juice alongside the sandwich should be provided at specific hours or days to attract more customers.

References

Hartman, L. R. (2015, July 29). Breakfast Food Trends: Easy-to-Eat in the Morning. Retrieved from foodprocessing.com: https://www.foodprocessing.com/articles/2015/breakfast-food-trends-easy-to-eat-in-the-morning/

Wijayaratne, S. P., Reid, M., Westberg, K., Worsley, A., & Mavondo, F. (2018). Food literacy, healthy barriers and household diet. European Journal of Marketing, 52(12), 2249-2477.