Essay Example on Culture vs. Lifestyle: How Are They Different?

Introduction

For the longest time now, the words culture and lifestyle have been used interchangeably. However, the two terms have different definitions and clear-cut differences. Although the two concepts are closely related, sociologists assert that they should not be misunderstood as similar. Culture can be defined as the general behavior of a person or group of people that includes mannerism, thoughts, practices, customs, values, and beliefs. Comparatively, lifestyle is a person's or people's way of life. Culture makes up the lifestyle of a person but is attributed to the above-stated elements. Culture is of the essence because it helps create a unique identity for a group of people. Culture gives a person a sense of belonging and commitment to specific practices and beliefs. Consequentially, the bond of people sharing the same culture is significantly improved.

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When it comes to products and culture, some communities prefer specific designs over others. Some products are affiliated with a particular culture and, thus, value as compared to others. One good example of such product watches. Although watches are primarily worn to tell the time, this is not always the case. There are different types of watches and varieties, ranging from cheap to expensive. Whereas one can argue those cheap watches are used to tell time and mostly as a necessity, the expensive brands are quite the opposite. The wealthy use watches as a bar for their class. Rarely will they look at their watches to tell the time. This paper will focus on the Rolex watch as a classy design and its affiliation to the culture of the people who use it.

The Rolex Brand

A wise saying goes that Rome was not built in one day. Therefore, it is imperative to understand that all great things require time to be accomplished. In most cases, great brands will take up to years of creation, modification, and failures to achieve perfection. Rolex is one of those brands that have taken years of hard work, motivation, and challenges to meet their current status. For that reason, it is affiliated with only 1 % of individuals who value class and quality. The Rolex group understands that excellence is achieved over time, and for that reason, it seeks to give its customers exactly what they desire. The Rolex watch company supports the top of the class individuals, which is evident from the economic class of the people who wear Rolex watches.

As opposed to other brands, Rolex does not invest heavily in marketing and advertisements because its customers are not usually in doubt about the watch brand they want. The marketing of Rolex watches is quite different in the sense that they target the artists, superstars, and sportspeople and sign them up. By doing so, they delegate the role of marketing to them. It is said that imitation is the sincerest form of flattery. Famous people have a significant advantage in marketing a product than the manufacturing company itself. People tend to imitate their icons or models because they admire and adore their lifestyles, cultures, and preferences. Rolex Company knows this too well and has a unique marketing strategy.

The Rolex Submariner

Although the Rolex submariner was officially released in 1953, the research and work building up to its launch date began in 1926. Be that as it may, Rolex is brimming with advancements and surprises. It is hard to anticipate whether they will modify the Submariner. However, it appears to be a decent time to view the model and consider what makes it the world's most well-known timepiece. While the Sub was consistently a clique most loved among proficient jumpers, its wide-extending ubiquity may have started or was unquestionably fortified in the U.S., by James Bond.

In 1962, Dr. No, Sean Connery's Bond, started wearing a Submariner while pursuing down his lowlife and becoming acquainted with Honey Ryder. He wore a Submariner again in From Russia With Love, Goldfinger, and Thunder ball. Yet, it was Roger Moore as Bond in 1973's Live and Let Die who previously utilized the watch as an actual existence sparing instrument. The bezel of his Submariner Ref. 5513 was altered by "Q" to fill in as a roundabout saw, which he used to slice through particular ropes that were holding him prisoner. The real watch worn by Roger Moore in the film, total with saw-toothed bezel, was unloaded by Phillips in 2015 for CHF 365,000. Entirely useful for a watch no longer in working condition (the development had been evacuated).

What makes the Rolex submariner unique is the Oyster case that is known to be water-resistant. With continuous advancements and modifications, the Rolex Company was able to improve the level of permeability of the casing, making it the most famous watch case in the world. With this new feature of water and dustproof that had been developed by Rolex, the company chose to specialize in watches to be used underwater. The observations that were manufactured early in the years were meant to protect them from water and dirt. However, after successful attempts to make the waterproof watches, the company decided to concentrate on the water for divers. In the late 1930s, Rolex began making watches for the swimmers and divers. By 1935, the U.S Navy specifically asked the Navy team to make watches for the Navy team.

The lovely thing about watches is their capacity to endure ages. They reveal to us anecdotes about accomplishments, family, and people that are regularly similarly as huge as the specialized mastery it took to make them. In the great scene of watches, some proceed to be perceived as symbols of the business. This arrangement will investigate the most noticeable among them, beginning with what is perhaps the greatest of all: the Rolex Submariner.

The Rolex Submariner is likely the most well-known extravagance watch. It's an individual from the Rolex group of sports watches and has been a significant achievement since the time of its presentation during the 1950s. Various variables have added to its prosperity. Right off the bat, the watch has reliably demonstrated itself to be an appropriate, excellent jumping watch over the last 60 years. Rolex has been astute with their advertising, increasing an enormous measure of consideration for the Submariner using its job in numerous James Bond films.

In conclusion, and maybe above all, the Submariner can likewise work as a dress watch on account of its precious and immortal plan. Individuals' eyes make sure to be attracted to it, regardless of whether they recognize what time it is. The Submariner is something beyond a watch: It's an announcement of extravagance and esteem.

Similarly, as with numerous exemplary watch symbols, everything began with a common-sense inquiry. The Rolex Submariner's story started in the mid-1950s when Rolex chief and novice jumper Rene P. Jeanerette provoked the organization to build up a jumping watch that additionally could be worn as an exquisite timepiece for frequent use. In 1953, the organization was prepared to scrutinize their solution to Jeanerette’s inquiry. That equivalent year, Auguste Piccard and his child, Jacques, endeavoured a world jumping record. The pair effectively took their bathyscaphe to a marvellous record profundity of 3,131.8 meters (10,275 ft). Appended to the outside was a Rolex made particularly for this experience. After the bathyscaphe restored, the watch was all the while working appropriately. This was the beginning of the heritage.

In 1954, Rolex acquainted two Submariner models with general society at the Basel Watch Fair. These two models, the refs. 6204 and 6205, were the first watches to be water safe up to 100 meters (328 feet). After a year, a third form with the reference number 6200 – viewed by numerous individuals as the 'sacred goal of Rolexes' – was acquainted with people in general. Even though it came after the ref. 6204, its reference number and the proper old development proposes that it was created before.

The ref. 6200 is somewhat bigger, has a thicker case, is water impervious to 200 m (656 ft), and highlights a more magnificent crown than the other two reference numbers. Another distinction is its Explorer-style "3-6-9" dial. Nonetheless, none of the initial three models highlighted the word 'Submariner' on the dial, as this was presented toward the finish of 1954. They likewise totally needed crown watches. Gossip has it that Rolex author Hans Wilsdorf didn't think the open was prepared for the thicker reference 6200 and, in this way, decided to discharge the slenderer 6204 and 6205 first.

Appreciating the Submariner

In the years after its introduction, Rolex felt there was despite everything work to be done on the Submariner. They proceeded to discharge many updates. Probably the most fabulous was the presentation of the chronometer-confirmed Rolex bore 1030 to the references 6538 and 6536 of every 1955. This progressive development ends up being more productive than in past events. James Bond wears a 6538, therefore boosting the 6538 to the symbol status it despite everything appreciates right up 'til today.

Rolex Submariner 5512 – View Offers On Chrono24.

The first significant structure update accompanied the arrival of the reference numbers 5512 and 5513. Both had long creation runs, even by Rolex gauges. Rolex fabricated the 5512 from 1958 to 1978, while the 5513 debuted in 1962 and was underway until 1989. Their plans incorporated some significant changes: The case sizes had extended from 36 to 40 mm, they highlight crown watches, and the words "Standout Chronometer, Officially Certified" presently enhanced the dial. Furthermore, Rolex had additionally continued improving their developments.

Rolex Submariner 1680: The Introduction Of The Cyclops Lens

In 1966, Rolex added one more important component to the submariner with the presentation of the ref. 1680. The primary submariner included a date window and plexiglass with the now-acclaimed Cyclops focal point for amplifying the date. From that point forward, models with this vivid component have gotten amazing and profoundly looked for after by gatherers.

From Steel to Gold; Rolex Submariner 16618 – View Offers On Chrono24

Until 1969, the Rolex Submariner had just been accessible in steel. At that point, the watch had just become a symbol of widespread fame. This roused Rolex to present the primary gold variant of the submariner. The organization had just had the plan to introduce a white gold variant of the 1680 and had even made the models for this watch. By one way or another it never made it to arrangement creation, and they chose to proceed onward to a yellow gold adaptation with a blue dial and bezel. The ref. 16618 was discharged in 1969 and added an additional measurement to the Submariner arrangement. It denoted the presentation of genuine extravagance as valuable metals to the assortment. It was likewise the main Submariner to have another hued dial and bezel.

Rolex Watch and Culture

Rolex is pleased to be a significant power affecting everything behind a determination of the best occasions, specialists, projects, and exercises in expressions of the human experience. Since author Hans Wilsdorf satisfied his fantasy about making an exact, dependable and luxurious wristwatch toward the start of the twentieth century – back in the day when having a watch was the in thing – Rolex, a Swiss brand that was recognized since back in the day a pioneer, has consistently empowered individual greatness. The quality developed, as did its item, in a consistent quest for flawlessness. As a feature of this development, Rolex watches – produced using just the best materials and planned by the business' ideal – became images of class, renown, and the best.