Essay Example on Corey Williams: Probing, Meeting & Making a Sale

Corey Williams works for RS Hanline Company. In the lecture, he explains what is done from probing about the prospect, arranging a meeting and finally making a sale. Corey, before calling a client, attempts to gather information about their connection. Corey says it's essential to evaluate the mutual contact of the buyer before reaching about. After reaching out to the customer, Corey tries to arrange for a meeting. Jolles et al. (2017) commented that staying alert with the current events like trade shows is essential the same as Corey can reach out to prospects who attend the shows and have dinner. When a meeting if fixed, Corey carries pictures of the products offered to present to the client. When submitting to the client, Corey says it is crucial to focus on core commodities and demonstrate how they could be of excellent service to them. He adds that it is critical to focus on where the company has capabilities and not prone to fail.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Presenting to customers is vital in the creation of sales, and thus salespeople should be useful (Fagundes et al. 2016). They should employ some principles to build trustworthy with customers and create a positive impact on sales revenue. When presenting, one should talk results with the client by showing how the products or the services will positively impact the customer's performance. It's critical to understand that clients are always busy and be to the point when presenting. Being short and precise with the presentations helps the client to remember what was discussed. So the meeting should be arranged for 15-20 minutes (Fagundes et al. 2016).

Selling the vision should be emphasized when doing a presentation to a customer. It can be done by explaining to the client how to help in developing superior strategies over competitors and improving the profitability in the long term (Cruceru et al. 2014). Keeping control over the customer during the meeting is encouraged to ensure that the customer is keen. It can be implemented by asking the client some related questions. It is essential to be innovative by having differentiated solutions to solve the client's unique difficulties. The salesperson will increase its credibility and build a good relationship with the customer.

Coronavirus pandemic

Guest lecture Corey Williams's business.

Coronavirus has affected economies of different counties (Khan et al., 2020). Some businesses are recording high sales as people are in an attempt to stock up while others have been negatively affected. The food services provided by RS Hanline Company have been affected too. The grocery business is now witnessing rush purchases and emphasizing on contact fewer deliveries. Same as the sale of masks and sanitizers, the grocery business has shown a spike of sales by 19%. Seymour et al. (2020) stated that the rush has resulted in shortages of stocks in various stores as the demand is high than the supply. Many households are stocking up to avoid being infected through physical contact.

According to Seymour et al., (2020), due to the fast-spreading viral infection, visiting traditional grocery is being avoided and replaced by online grocery shopping. The persistent demand of shoppers online is demanding for an excellent framework to handle large orders and offer customer satisfaction. Apart from meeting the customer demands, delivery strategies need a revision to employ contactless delivery or self-pickup. Seymour et al. (2020) reported that to implement measures of curbing COVID-19 spread, food service providers have used the strategy of zero contact drop-offs to minimize exposure to the virus.

When delivering door to door, it is crucial to wear face masks, or the staff can leave the goods at the door and inform the customer via text message or communication online. Considering the new changes, it is crucial to have timely deliveries and meet customer expectations (Seymour et al., 2020). Food and grocery suppliers are building dark stores that are closed to customers in various locations near the customer. They held to make prepare pickup orders and in time deliveries.

Works Cited

Cruceru, Anca Francisca, and Daniel Moise. "Customer relationships through sales forces and marketing events." Procedia-Social and Behavioral Sciences 109 (2014): 155-159. https://www.sciencedirect.com/science/article/pii/S1877042813050684

Fagundes, Luciano Godoy, et al. "Agent matching based on video analysis of customer presentation." U.S. Patent No. 9,451,087. 20 Sep. 2016. https://patents.google.com/patent/US9451087B2/en

Jolles, Robert L. How to Run Seminars and Workshops: Presentation Skills for Consultants, Trainers, Teachers, and Salespeople. John Wiley & Sons, 2017. https://books.google.co.ke/books?hl=en&lr=&id=w4smDgAAQBAJ&oi=fnd&pg=PR9&dq=customer+presentation+skills&ots=lG7rWuRZHJ&sig=X-A_t8u6fOgdh8yl0iAS-V9tbUY&redir_esc=y#v=onepage&q=customer%20presentation%20skills&f=false

Khan, Naushad, et al. "Quarantine Role in the Control of Corona Virus in the World and Its Impact on the World Economy." Available at SSRN 3556940 (2020). https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3556940

Seymour, Natalie, et al. "COVID-19 and Food Safety FAQ: Is Coronavirus a Food Safety Issue?." EDIS 2020.2 (2020). https://journals.flvc.org/edis/article/view/121194