Essay Example on Company Expands Internationally Through TV, OTT, and DTC Services

Introduction

The company expanded the division's television broadcasting and production capabilities. The company became an international industry after expanding its broadcast services following the procurement of UTV that also cast in India. It launched over the top (OTP) services and direct- to- consumer (DTC) streaming services that conveyed media without a middle person. This was a result of the need to provide content to millennials and the younger that prefer internet or internet streaming services in preference of cable or broadcast television after the expansion of streaming services. The company was able to use technology to reach its consumers in more advanced, more efficient, and effective ways. The company developed a dynamic marketplace. The company thus brought content to consumers in more compelling ways and ways in which consumers want their entertainment. The company was able to have more products and more intellectual property. This was done possible through Star and Sky assets and the Hulu assets.

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How Disney's acquisition strategy has made its value chain activities more effective in implementing its competitive strategies

International expansion of its operations and viewership. Walt Disney had been an International company for a long term, but it only served relatively a lower group of people in its markets. The company constructed a Disney land in Shanghai, China, that helped them have a universal trail and diversified Disney's concerns from a geographic context. Walt Disney's 2011 gain of UTV was created to facilitate its international extension. Creation of high-quality content. Viewers have subjective evaluations and value judgments on what quality content is and their viewership is focused on their anticipations through the exploration of characters, subject matter, content or style. On content, people desire national and international news channels, cultural channels and channels from other countries. Walt Disney's 2006 gain of Pixar and gain of Marvel in 2009 were accomplished to boost the capabilities and resources of its main animation field with the adding of new personalities and animation skills. Utilizing technological modifications to make entertainment experiences catchier. The company gained Luca's films of Star Wars enabled Disney to come up with new films in the series and also integrated Star Wars to field units like theme park attractions.

Why I would invest in your hard-earned money or mine in this company

The broad diversification of Disney into motion picture production, distribution, cable networking, live-action, broadcasting television networks, theme parks and resorts. This gives the company a vast source of assets and resources including Cruise ships, hotels and television station operations. The company also runs operations such as music publishing, book publishing of children, producing live theatricals and retailing consumer products providing a vast source of income to the company. Due to the rise and availability of internet connection around the World, consumers have changed their preferences of watching videos, movies or other content on the internet or internet streaming services in preference of watching cable or broadcast television. Today's consumers are more interested in mobile first thus Walt Disney modified their users interface so that they can become more compelling to millennia's and younger enabling them to provide their content on platforms thus serving today's consumers better. This, therefore, increases the market coverage making it possible to invest in the company.