Essay Example on Billboards: Maximize Brand Awareness & Visibility Even in Digital Age!

Introduction

Billboards are effective out-of-home advertising used to build brand awareness and broadcasting of businesses to many people, even in this digital age. They have a maximum number of views and imprints when compared to other methods of marketing. The fact that they are everywhere creates a powerful brand impact as they are memorable and stand out. They are displayed in a wide range of public spaces such as subways, trains, buses, and along the roads.

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The more the billboards a brand has, the more brand awareness is created. Nielsen, in his study, showed that more billboards meant a higher percentage for viewers to remember both the brand and message (Tanner & Raymond, 2010). The fact that a brand has several billboards along the way is a sure way to draw attention to it and make consumers want to get to know more about it. The message is consistent in all the billboards conveying the message of a similar brand, which enables recalling.

The billboards are simple and easy to understand, which means the message is clear and concise and can easily be remembered. They have few words and so can be read easily and fast even as the vehicle keeps moving. This also means that the message is direct and easy to memorize.

Creativity in the billboards is eye-catching, especially with the 3D features which have movable parts, making them visually memorable. The animation used makes it fun and easy to relate, which creates a significant impact on advertising.

Billboard advertising is effective even in this digital age. It is successful as we can see big brands using it along with social media to build brand image and increase brand awareness. The outcome concerning increased viewers' increased revenue and growth is an attribute to its success.

Creating a new social media networking site: Name and suggestions to make it better than existing sites

Social networking involves the use of social media on the internet to stay connected with colleagues, friends, and family as well as clients.

To create a better social media networking, the name and content need to speak to the target audience (Kaplan, 2012). This means the name should be attractive and understanding the targeted audience personas, their challenges, and what they love on social media, including the brands and activities they are mostly involved in. This will help to publish the right content, plan, and maximize posting schedules and know which information to give and use. Create social relationships with followers to create a long-term following and increase the chances of getting additional followers.

Use appropriate and related keywords in the profile as well as sharing of content linked to the industry, and following other popular accounts in the industry will keep the site relevant and increase followers as people tend to follow others and prefer to stick to sites that provide more information on the related industry. Also, the use of cross-promotion on the site and through other social networks will ensure positive results as more relevant information is made available.

The use of visual elements, such as photos, videos, and graphs, will make it interesting and fun to interact with clients. These speak a lot and attract more attention, especially if eye-catching. Commenting on them is important, too, as the message is made clear. Then lastly, maximizing engagement on the site by staying active and responding to customer concerns on time will make the site better. This implies good planning and scheduling.

References

Kaplan, A. M. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business horizons, 55(2), 129-139.Tanner, J., & Raymond, M. (2010). Principles of marketing.