Essay Example on Amazon: Pioneering Technology Adaptation for Global Success

Introduction

The Amazon Company is a well-known company that has adopted the use of technology to run its business. The company is known for its adaptation to technological innovations, which is embraced worldwide. The company was started in the year 1995, and it started as selling books online (Yoo-Nah Hahn, Myoung-Kil Youn and Dong-Ho Kim, 2018, 18). Later on, the company expanded its business and started the selling of electronics, software, expensive jewelry, food, and also toys. The company also indulged in streaming videos, music, and even audios.

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Models

The Amazon company business model entails the selling of products and goods directly by transporting them. The products are offered to the buyers through the Amazon online websites and stores. The buyers go to the company's site and order their goods, which is cheaper and does not require a huge cost of the shipping fees.

The company also creates a platform where the sellers can sell their products to their buyers. The company makes sure the retailers are charged a little bit higher price to ensure that the business still runs profits (Yoo-Nah Hahn, Myoung-Kil Youn and Dong-Ho Kim, 2018, 17). The company has created its websites in which clients can subscribe by paying a fixed amount, in order to enjoy services such as streaming videos, music, and also movies. The company also makes profits by selling books, which is mostly referred to as E-books.

History

In the year 2002, the company created its web services, which came in handy to its users since it provided the users and marketers with statics (Adaji and Vassileva,2017, 293). After advancing its technology, the company invented its own compute cloud, which rents its users by granting them the ability to store one's data on the internet.

Advancement in Digital Adoption

The company, over the decades, has undergone technological innovations such as developing cloud computing, online shopping, the invention of video live streaming, and also gaming (Adaji and Vassileva, 2017, 298). The company has also invented Amazon Tv, which enables the user to stream live videos with ease. The company also created cloud internet services, which allowed the user to save one's data.

Main Digital Transformation Trends in the Industry

Dash Buttons

The Amazon company invented the Dash Button Technology. The virtual buttons which were invented by the company, allowed its users to press the buttons and order items such as detergents (Adaji and Vassileva, 2017, 303). The button had the brand name of the company. The company advanced and distributed the buttons too many places in order to stop the use of physical devices.

Online Grocery Store

The company invented the online grocery stores, which allowed the buyers to place orders from the company. The products were, later on, packed, sealed, and delivered to the buyers with the help of trucks. The products were safe for human consumption and also fresh.

Amazon Web Services

It refers to cloud computing services where it is used in businesses which are connected through the web services. The Web service comes with a variety of advantages where it helps huge companies that offer heavy services such as the development of games, data processing services (Adaji, and Vassileva, 2017, 294). The company, through the Amazon Web Services, allows one to choose servers depending on one's money budget. The Amazon Services also comes with great features such as storage where one can back up company documents with ease and that they are secure.

Drones

The company advanced into using drones or aerial controlled vehicles to deliver products to its buyers. The use of Amazon Prime Air, this technology saves time since it takes a minimum of thirty minutes to deliver the products.

Amazon Tv

Unlike any other TVs,' the Amazon Prime Tv comes with its box, which allows the users to stream live videos (Chung, 2020, 32). The Tv also has good video graphics that allow the user to have real-life gaming experience and also to queue shows and movies so that one can, later on, watch it.

Digital Strategy Recommendation

Business Model

How the Amazon Company Creates Value

The Amazon company creates value by offering the customer a broad selection of products on the company's website (Chung, 2020, 36). After the client has purchased these products, the company ensures that the shipping fee is not costly and that the delivery of the products takes time, this shows that the company is a total commitment to their business and also the clients.

Through the company's years of experience and challenges, the company modified its policies and majorly focused on how to improve on one's experience, especially when the customer is purchasing the items online (Chung, 2020, 34). The company renovated the websites and made it easier for the client to use the websites when they want to order something. It also developed hotlines and customer care portals where clients can freely ask for help in case the shipment delayed.

The company also creates value for its customers by ensuring that its customers are offered good services with the use of technology (Jelassi and Martínez-López, 2020, 73). Through this, it has enabled the company to move milestones in developments since it values its customer's needs.

How Amazon Company Produce its Products and Services?

Products

The Amazon company does not produce its products, but it purchases the products from a wide range of wholesalers and even factories from different parts of the world, like China, India, and others (Jelassi and Martínez-López, 2020, 52). The company works by identifying the factory, its distributors, and through that, the company can purchase the products directly from the factories.

Services

The Amazon company over the years has developed, and thus it has produced a wide range of services that include; the Amazon prime, which requires the users to pat a fixed amount of money and through that one enjoys free services such as streaming of music and videos.

The company has also ventured into the invention of electronics such as tablets, kindles, and computers (Jelassi and Martínez-López, 2020, 73). These products come with a wide range of user-friendly features. The company also has a wide range of studios that aid in developing movies and shows, and also it acts in partnership with other film companies to create spectacular movies and tv shows.

Brand & Customer Experience

How Amazon Company Presents Itself to The Public

The company presents itself with transparency and the provision of quality services to its users. The Amazon company runs a wide scope of businesses that are free from illegal activities, and through that, they can win their client's trust. The company serves its clients publicly through the aid of the company's websites with unique products that come with a warranty in case the product the client purchased is broken or has a technical issue.

The Amazon business does not aim at selling their products, but the company aims at selling its processes. It is because the company goes beyond borders in that when a buyer purchases something through the online amazon website, one gets their products delivered to one's doorstep (Wu and Gereffi, 2018, 329). The company also aims at ensuring that its buyers enjoy their online shopping experience. The company also strives to provide clients with more friendly prices. The company also enables some local sellers to grow one's business to sell their products by using the Amazon website, through doing, so it helps to show the public that the Amazon company cares more about their clients and that they want to see others grow.

How Amazon Company Involves the Customer

Helping Customers

The company believes that the customer comes first before the business, and through this rule, the Amazon company aims at improving the customer experience when purchasing goods from the company (Wu and Gereffi, 2018, 342). In order to do so, the company aims at ensuring that the products are delivered in time, help the clients and shoppers browse whenever they have difficulty in finding a specific item.

Empowerment

The company aims at helping the clients choose the products they want to purchase by given reviews after the product is sold. Also, with the aid of giving feedback, it will enable the company to involves clients by allowing them to make decisions regarding the products sold.

Reviews

Through customer reviews, the company involves itself with the clients. Through the use of customer service, the Amazon company tries to empower its clients and also trust them, by providing the clients with transparency.

Cultures & Processes

Culture

The amazon company culture entails working with intelligent and innovative persons whose main aim is to ensure that the company moves forward by inventing new products and services daily on behalf of the company's clients. One's leadership principles entail empowering its employees while sticking to the clients' needs. The Amazon company also aims at taking risks in the business (Yoo-Nah Hahn, Myoung-Kil Youn and Dong-Ho Kim, 2018, 18). The company also uses the corporate type of culture that aims at influencing the employee's behaviors in that the company drives the employees into developing bright inventions and solutions to problems. The company's culture entails the following characteristics that include; boldness, peculiarity, and customer-centricity.

Boldness: The company promotes boldness through its workers; this is visible on how the company sells its items online (Yoo-Nah Hahn, Myoung-Kil Youn and Dong-Ho Kim, 2018, 20). The company encourages its employers to take big risks and invent new ideas to ensure that the company makes technological items (Jelassi and Martínez-López, 2020, 84). To promote boldness, the company encourages openness and diversity. Through this, the company can identify new ideas to solve problems.

Customer-Centricity: The company works on a policy that encourages employers to focus on the client's needs (Jelassi and Martínez-López, 2020, 90). It enables the company to satisfy its clients effectively.

Peculiarity: The company encourages its clients to develop new technological ideas that have not been introduced in the market (Wu and Gereffi, 2018, 333). Through this, the company will be able to improve its business and make major profits.

How Amazon Company Handles Work Processes

The company conducts customer tracking where it can know what the customer wants and later on predict it (Wu and Gereffi, 2018, 341). It allows the company to view the browser history, and through it, one can purchase the products.

The company has invented the use of Secured Socket Layers in the business place, especially when clients are purchasing products. Through this, it will deny the hackers access to one's details.

Data Management

How Do Businesses Treat Data?

The company treats data as an asset for the company to aid it in making the data more available. Amazon company majors on capturing important data on the business premises. The data collected aids the company in conducting experiments on how to improve the company's business (Jelassi and Martínez-López, 2020, 66). By embracing data in the company, it will aid in ensuring that transparency is achieved at the company's premises. The use of data has enabled the company to be the leading e-commerce company in the United Kingdom (Wu and Gereffi, 2018, 340). The company uses data as a tool to understand their clients, and through it, they can collect demographic details and patterns on how the clients purchase the goods, in that the company will be able to know what are the most purchase tools and that they have to make more orders before the goods get declined.