Emirates Airlines CMO Rashed Al Nuamini: Setting Objectives, Co-working With Teams - Essay Sample

Introduction

Emirates Airlines is a renowned organization whose current CMO is Rashed Al Nuamini. The CMO bears many responsibilities, with the primary duties being setting the company's objectives besides planning, implementing, and managing sales and marketing expenses. Rashed, though, a senior in the company always co-works with the sales and marketing team, the customer care departments, and the development team. This has always kept him informed on the emerging issues in the three sectors; hence he perfectly carries his duties without any hiccups. The development team, for instance, always updates him on the upcoming technology that facilitates improvements of the planes and the flights, which is a crucial marketing strategy since everyone wants to enjoy smooth and comfortable trips. The CMO has been excellent in his primary duty of marketing the Airline.

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Individual Leadership Strategy of Emirates Airline CMO

As discussed above, the CMO majors on marketing the company maximum. It helps in meeting the goal of increasing income deals because the more the organization is marketed, the more clients it gets, translating to better income. The CMO's leadership strategy used in accomplishing this is mainly by creating awareness through social media platforms via the help of the IT group and also through constant adverts. The adverts appear in televisions, billboards, and social media platforms, reaching both the existing and potential clients. The CMO ensures that the adverts are done in a way that they do not only give general information about Emirates but also showcase the technological advances to make Emirates more appealing to the clients in comparison to its competitors.

The CMO is also a very flexible leader since he quickly adapts to the emerging needs in the industry to ensure the existing clients are satisfied; this enhances dynamism in his leadership. Though dynamic, the CMO is also assertive as his decisions are not tossed to and fro by upcoming events. Instead, he swiftly switches to the changes that he finds viable and those that will enhance the image and income of the company. The CMO's leadership style can be termed as transformational. Like other transformational leaders across the globe, Rashed has strategic visions that need to be accomplished. Despite the visions being clear, he communicates them to the relevant groups that work under him. Transformational leadership traits are likely to contribute to the continued success of Emirates Airlines during his leadership.

Interview Questions for the CMO Post Applicants

The questions asked while interviewing potential CMO candidates in Emirates Airlines is in line with the responsibilities that are assumed by the officeholder. They are, however, also twisted to find out individual passion and career visions to avoid making a regrettable decision. The questions are also set in a way that enables the interviewing panel to gauge whether the candidates know the duties they are supposed to execute if they are taken up for the job. The interviewees are also tested to find out their ability to work as a team. Teamwork is essential in CMO posts as one has to connect with various departments such as information and technology, sales and marketing team, development team, and many others. Before a potential candidate is picked, the verification of this information is critical.

Though not fixed the following questions usually appear in a CMO interview:

• How did you know about Emirates Airlines?
• What makes you want to be part of Emirate Airline's leadership?
• What is the greatest thing that you have ever achieved in your life?
• Why do you think you are the best candidate for the job?
• What are the responsibilities of a CMO?
• What are the challenges encountered by CMOs in the airline industry? How are you planning to handle these challenges?
• What are your skills? How are they relevant to this field?
• Which was the greatest failure that you have come across? What was its cause, and how can you overcome, such if you encounter it in your line of duty?
• How will you contribute towards the success of Emirates Airlines if you get the job as CMO?
• Where do you see yourself in the next five years?

Though the questions may not be the most accurate way of predicting the likelihood of success or failure of a candidate, it gives a lot of insight. With all the information from the candidates, the panel will have an easy time deciding whether there was a fit bid or if the advertisement for a vacancy needs to be done for a fresh re-application. In the event there is more than one candidate who seems to have met the expected threshold, the panel may call for a second interview (with fewer candidates) or may use the above information to get the best.

Benefits and Salaries for the Individual Leaders in Emirates Airlines

The salary figures vary from one individual to another, but there are similar benefits that are enjoyed by them all. The Chief Executive Officer is the highest-paid earning an annual salary of approximately 800,000 Dirhams, which is inclusive of all profit shares and bonuses. COO closely follows with total annual earning totaling to around 650,000 Dirhams. The CFO is the third-highest paid with a salary of approximately 580,000 Dirhams every year. CMO and CHRO get an equivalent salary with an approximate annual income of 480,000 Dirham. All the figures mentioned are inclusive of the bonuses, profit shares, and commissions.

These salary figures may not necessarily be the exact payment every year but can be used as estimates. As explained, the salaries are inclusive of bonuses and shared profits, which are not constant but vary from one year to another, depending on how the business has been running throughout the year. The figures can either decrease or increase yearly; Emirates Airline that has been making profits throughout, the statistics have been growing, and there are narrow chances of the figures coming down in the future.

Apart from salaries, the leaders enjoy a lot of benefits. Firstly, the leaders are given convenient residence places for easier movement from their homes to work, and also for suitable schooling for their children. The accommodation expenses are also inclusive of other bills such as electricity and water bills. The residential houses allocated are also fully furnished, and if they are not, regular payment is provided for enhancing the furnishing process. There could rise inconveniences in the recompensing procedure; in case this happens, the leader will be allocated impermanent settlement as he/she awaits the process. Once settled, the leaders are also entitled to life protection cover, workman compensation policy, therapeutic protection, and medical covers to facilitate treatment. There are also leaves that add up to 30 days annually. These leaders also have Emirates platinum cards that give them shopping advantage. Lastly, the leader is enrolled in annuity schemes and also enjoy the end of service benefits upon completing their administrative role in Emirates Airlines.