Consumer Affairs Minister and Visual Persistence Paper Example

Section A: ALS 1

The case study that involves the Consumer Affairs Minister can be appreciated through the use of problem-based learning in different contexts. First, the scenario can be related to the principles of visual search, perception, and attention to increase the likelihood that their target audience receives their messages in different ways. To begin, there is the understanding that the use of subliminal stimuli in advertisements is more about "captivating" the target audience (Gill, 2013). Accordingly, advertisers strive to ensure that the stimulus that relates to visual search entails the use of aspects that enhance the ability of adverts to captivate the attention of their targets. It is in this way that the advertisers in the case study aim at reaching a huge number of audiences through invading public places. Ideally, this is meant to grab the visual attention of the huge number of people who visit such areas.

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Besides, the hypothetical case is relatable to various theories of psychology that give insight into the concept of advertising relating to the case study. For context, the taking hold of the attention of the potential buyers that announcements strive to accomplish through the use of various captivating stimuli also links to the visual eye search. Indeed, the attention to adverts is normally preceded by visual search for advertisements, especially in open settings (Alawode, 2016; Scott, 2015). Typically, people involve in perceptual tasks that require attention through an active examination of the graphic environment for particular objects to which they may want to pay attention. In this way, advertisers use this perception to put their adverts in areas that guarantee a high number of persons who may be visually searching for the adverts (Nettelhorst, Jeter, & Brannon, 2014; Baum & Kabst, 2014). Predictably, this is why there is a high number of billboards in the public space as highlighted in the case study.

In addition, the hypothetical case is relatable to various theories of psychology that give insight into the concept of advertising relating to the case study. For context, the first theory is that of Gestalt. Admittedly, the various principles that Gestalt psychology postulates relates to the processes of making advertisements in several angles (Gill, 2013; Willmer, 2017). Tellingly, therefore, these ideologies can be utilized to explore the case study. First, the principle of proximity can be used to argue that the advertisers have chosen to increase them advertisements at public places to ensure that their messages are easily accessible by the audience. In this way, the closeness that these individuals need to create between the locations of their adverts and the people is meant to develop interest in the audience. This is because they will be able to perceive some innate patterns within the stimulus based on the rule of closeness between their announcements and the places they visit.

Similarity's principle can also be employed in this discourse. For perception, Gestalt argues that similarity that is drawn between objects or experiences because the mind has an inborn disposition to conceive particular patterns based on the similarity rule (Parlett & Lee, 2014). Essentially, human brain uses resemblance to differentiate between some objects that may be adjacent to or overlapping each other founded on their pictorial texture (Parlett & Lee, 2014). Accordingly, the preference of unrestricted place for advertisements may be as a result of the need to create similarity between certain objects in such areas and items being sold. In this way, there is the hope that configuration that will be drawn in the mind of potential buyers will encourage them to take note of the adverts and then buy the products.

In addition, the idea of closure in the Gestalt's theory can also be helpful in explaining the reality in the case study. In definition, the principle of closure is used to refer to the tendency of human mind to see complete images or forms even if a figure is partial, partly hidden by additional objects, or if portion of the data needed to create a complete picture in our brains is missing (Parlett & Lee, 2014). Fundamentally, this result stems human beings' mind's intrinsic ability to make out patterns to which they are familiar to fill any absent information (Parlett & Lee, 2014). As such, although public places may be too crowded at some times to offer good view of the adverts to people, they are still popular for these processes. Psychologically, this may be explained by the point that the advertisers may be having the principle of closure in the mind when advertising in these environments.

Lastly, there is the opinion of connectedness that can also help in the analysis of the case study. Essentially, this principle suggests that different elements that are related by uniform visual features are understood as being more connected than the ones that do not bear relationship (Parlett & Lee, 2014). This can be interconnected to the increase in the adverts. For a case in point, there may be opinion among the advertisers that the visual elements that generate a connection between the public places and the advertisements help encourage people who visit these areas to look for the adverts. The notion cab therefore be attributed to the increase in the announcements.

The other theory that can be employed in the understanding of the case scenario is a learning philosophy by Edward Tolman. By and large, Tolman premise that human beings use associations of things in their environments to learn (Sims, 2013). This supposition can be used to explain the rise in advertisements in public places in the study scenario. For example, it can be postulated that because of the previous use public places for advertisement, there are some people who visit such places with a view of looking for adverts. This can be as a result of the past associations that they create between such environments with advertisements. With this knowledge, there is an increase in adverts as some advertisers want to maintain their association. Also, this may be due to new entries into the practice as new advertisers seek to create such links to motivate people to search their adverts.

Section B: Question 1

Visual persistence entails short-term preservation of visual image once the stimulus that created it has been removed (Fischer, & Whitney, 2014). In line with this, visual persistence has a great implication in visual perception and this can be seen by considering the elaboration of the same from various angles. From the definition of visual persistence, it is well known that visual perception will not get immediately terminated with the withdrawal of the acting stimulus; instead, the perception will have to die with time. Given this, this is an area that has attracted many investigators and a considerable number of them have delved into finding how visual persistence implicates on the visual perception (Giusti et al., 2016). In most cases, these studies have given corresponding results and this can be analyzed in this paper to give a brief of how visual persistence impacts on visual perception. At the end of it all, the implications of visual persistence to the visual perception are seen in the way the interaction between the two helps to make a decision.

First, visual persistence influences the visual perception. In explaining this, it is much important that an individual understands what perception engrosses. For perspective, perception involves organizing, and interpreting and lastly extracting sensory data. In that regard, it is the responsibility of a person to make a decision at the end of it all (Gibson, 2014). It all takes place on own mind. Before the visual perception takes its effect, visual persistence does a lot of its segment. In this case, it ought to have retained a lot of visual images to help the visual perception to first organize the information. The persistence prompts an individual to assemble the fundamental aspects of the sensory world; hence, making an object that one can visually perceive. Such objects are coherent and that is the reason a person is in a position to visually perceive them.

In making perception, visual persistence by use of visual perception enables the human brain to engage in making a sense of incoming stimulus. Thus, the visual perception process is interactive and to an extent dependent of visual persistence. It can be said that visual perception and visual persistence are two distinct processes that are not easy to separate. From the standpoint of the definition of visual persistence, it can be argued that this temporarily represents that withdrawn stimulus (Fischer, & Whitney, 2014). By doing so, it allows the brain to make the use of visual perception which ends up in a decision made by the particular person. Then this brings another complex concept in which visual perception is said to be a process via which the given stimuli gets interpreted, analyzed and finally integrated with the sensory data.

The interpretations that are made in the process of visual perception depend on the level of visual persistence. As an illustration to this, two people can be taken into a highway to check the traffic flow. Such people might have never seen a highway in their lives; this is the assumption in this case. They are then taken together besides a busy highway and a first person is told to make a return trip to a room after two minutes (Bhatia, & Kushwah, 2015). Then the other person stays besides the highway for nine minutes. In watching all that is taking place in the highway, they are trying to learn something and this implies the stimulus. Later, they will be asked questions that describe all that was in the highway. Mostly, the person taking two minutes in the highway has retained little information regarding all that he saw. The same cannot be said about the person spending nine minutes in the highway. An in-depth analysis of this can help to show the clear differences that are bound within the instances of the two persons.

Once the concept of visual persistence and visual perception is tested in the two individuals, it is found that the person spending lesser time has gotten little visual persistence. Thus, he will be finding it hard to back up his visual perception when asked relevant questions regarding all that was happening in the highway. Such a person had little time to observe, hence, visual image could not be appropriately captured (Vickers, 2014). As such, the data interpretation, analysis and integration will be a little daunting task and might not be done the right way. On the flip side, the person spending nine minutes has the plenty of time to observe and comprehend a large amount of data. The effect will be augmented by visual persistence and more visual images will be retained in his mind. When it comes to visual perception, such a person has time to assemble the data, interpret, analyze and integrate it with the sensory information. All this is grounded in the high level of visual persistence thus augmenting the visual perception.

The same effect can be explained from the viewpoint of all that advertisers do when they want to have the information about the goods or services that they are selling reach the masses. In the first place, they will have a lot of posters along the highways and the marketplaces which will be intended to first draw the attention of the customer via visual search. Due to the frequency of the displays, this will create the element of visual persistence (Amor et al., 2016). The argument will be about the visual image that will have been created in the minds of the potential customers. If it can...