Attract College Students to Campus Sponsorship with Dream Brands - Essay Sample

Introduction

The best way to attract college students to campus sponsorship is through helping such students raise money. However, this is something that has been considered to be historically difficult, as well as time-consuming. Providing the students with the basic funding as part of attracting them to campus sponsorship should entail the activity fees each student is expected to pay.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

What are the top three national brands you would suggest that Campus Sponsorship should sign up? Why?

Dreamlt Ventures. This is one of the top national brands that campus sponsorship should sign up with since it provides multiple learning opportunities. It also provides access to skills workshops. Campus sponsorship should as well sign up to the company because it expands opportunities to New York City.

Phame Entertainment. This is another brand that the campus sponsorship should sign up since it helps it closely works with other booking companies and producers to produce celebrity charity events and sponsorships.

Comcast Corporation. This is the third national brand that campus sponsorship should sign up because of its focus on sponsoring most of the community activities. Campus sponsorship should be willing to approach the company for their support, and Tony would handle such requests. That is mainly because of the brand`s interest in volunteerism and sponsorships.

What would you tell the national brand managers at the companies you just suggested in order to interest them in participating in this effort?

The national brand managers need to dedicate a portion of their income to help students attain campus scholarships as part of participating in this effort. Whether the companies prefer to do this directly or by a foundation, the brand managers need to provide the campus scholarships mainly in areas of social, economic, and philanthropic interests to their shareholders (Scott, Veltri & Wallace, 1999). Their interests, of course, should be based on supporting the campus scholarships on students who want to make a difference in ways that seem to be relevant to them.

How would you allocate the team`s time and finances? Would you use them to attract college student groups or national brands first? Why?

I would allocate the team`s time and finances to attract college student groups first. That is mainly because of the need for differentiation that is required to remain visible and relevant. Allocating the team`s time and finances to attract college student groups is one of the best ways to maintain a distinctive identity.

What are the key points that Dan and the team should highlight in a presentation to the investor?

Dan and his team should highlight one of the key points in the presentation to investors: why are more students participating in different kinds of organizations while still in college. Another key thing that should have been included in the presentation is the different ways that need to be implemented to help such students in funding their campus groups that mainly because the brands should be willing to get involved in such activities.

References

Scott, D. K., Veltri, F. R., & Wallace, B. (1999). Corporate sponsorship in campus recreation. Recreational Sports Journal, 23(2), 43-50. https://journals.sagepub.com/doi/abs/10.1123/nirsa.23.2.43