A Blog Entry on Communication in a Digital Age Essay

As much as we enjoy seeing all the favorite programs and adverts on television, I must conclude that all the changes in the television industry are as a result of the new technologies that keep evolving day in day out. I say so because today when I sit down and watch most of the programs I like, I realize how clearer and attractive the images are to capture not only my attention and interest but yours too. However, I notice that through over the top technology (OTT), we as the audience get video content delivered to us directly on television without the inclusion of intermediaries that can control what is fed to the consumers (Napoli, 2011). In this case, it is the role of a parent to control those programs children are to watch to avoid the situation of obscenity and influence on their young minds.

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Note to take in is that when broadcasters air their contents, they always have an aim to achieve to grow and survive the competitive market of the television industry. For example, I mostly watch television through broadcast and for a long time now I realize how advertisements seem to be directed to me in the sense that the content on the ads is what interests and benefits me, hence in most cases luring me into going or thinking of the product or service in the ads. What I don't think is because of the programs I watch that the ads seem to target me but because the broadcasters through technology know what interests the consumers like me and you. Furthermore, technology has a way of making content appear to be real and of high quality even though fiction (Napoli, 2011). In this case, the beauty of what is being advertised is what pulls us into going for the product or service even though in the real sense those things are not as appealing as they appear on television.

Broadcasters further have a way of making us go the stuff in adverts through their strategy of multiple announcements on various channels. I always see same adverts on different channels and other platforms, and this makes us more convinced that what is being advertised is worthy and we have to go for it at all means. This fact is so in that when something is shown to us in different ways; our minds tend to think more of that thing and hence, creating a craving for it. However, I must say that even though we are always convinced to purchase items we see in adverts, it should be made clear for the advertisers to engage the audience in practices of gathering data (Napoli, 2011). The audience is familiar with those practices that are beneficial and satisfying to them, unlike advertisers who gathers limited information on a portion of the audience and use this data to represent the whole population. But in the case where the entire audience is engaged, it is easier for them to make it known to the advertisers that such practices will have either a positive or a negative impact to them as consumers.

References

Napoli, P. M. (2011). Audience evolution: New technologies and the transformation of media audiences. Columbia University Press.