XYZ Inn - Free Report Example

Introduction

The enterprise came into existence from the beginning of 2018, and it has managed to be the winner of several awards regarding their exemplary services of bed and breakfast. The unique services they are offering, for example, they offer free WIFI, snacks for free, a well-secured parking space, and of course, a delicious home-prepared breakfast. The enterprise's menu comprises sandwiches, fresh toasted salads, pizza, hot calzones, baked portions of pasta, beef, chicken, and all sorts of consumable products. When one books a room, they can order any food they need if they are willing to. Such will be totally varied from the freely offered foodstuffs. The rooms are properly cleaned, well-arranged daily by the hired workers. Besides, the client is at liberty to choose the type of ingredient to process their food.

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XYZ Inn Management

XYZ enterprise is a limited liability enterprise comprised of four paramount positions being entitled distribution of share, in the ratio of 5:3:2:2 a below.

General managing owner who is responsible for the daily activities in both the outlets and the enterprise itself.

The assistant managing owner or the one responsible for the restaurant and sales activities is entitled to daily activities and the sales graphs.

The one responsible for all the progressions in the office, and therefore expected to handle distinctively daily activities

Marketing and future capital and expenditures, dealing with daily activities.

XYZ Inn's Target Market

The XYZ bed and breakfast will mostly be focused on emerging as the best stop-over place for the Fitchburg region people, who are in search of a strategic area for relaxation purposes. However, the enterprise is majorly destined to capture certain groups of individuals, for instance, the drop-in clients and honeymooners. The location and the arrangement of the enterprise are amazing, so that it has an eye-catching sign on Fitchburg street that will enable easy access to the enterprise's location.

Geographic

This enterprise's immediate geographic market stands to be the area of Fitchburg as a whole, with an estimated population size of close to one million individuals. Over 100-mile geographic space would wish to access the various services the enterprise will provide, and an overall targeted population.

Demographic

The amazing thing is that XYZ's main aim was to capture clients who are more to the quality check than those who are mostly concerned with the cost of the services the enterprise provides. The initial target group ranged between the ages of 18 years to 40 years. Even though most of their emphasis is channeled towards the young generations and most preferably the ones in the tertiary level institution, besides, they also aim at the families that fall in the middle, and high-class income families, who have time and resources to spend at the sleep-ins and most likely the honeymooners. The employed group is not left behind since they might want to spend their leaf periods away from home.

Psychographic

In this subgrouping, they mainly target those fond of having a great time with their siblings and the individuals they like socializing with, and those who often have time to spend. Therefore, for XYZ to ensure that these groups of individuals are in their position, they had to choose quality service against the cost and quantity of their services. Besides, they have a very flexible slogan with which can be altered at their wish. Another target group is employed or rather self-employed and spend much of their time at their workplaces. It implies that such people do not have adequate time for preparing some meals, and they are likely to prefer readily available food. The medium and upper working class is not an exception.

Behavioral

The marketing plan is in line with emerging as a stop-over for individuals who need to stay away from Fitchburg's attractive streets. This depends on the following three pillars; attractive location, exemplary customer care, and quality facilities. The segmentation in the target market is based on three pillars: drop-ins, vacationers, and honeymooners.

Vacationers

The attractive Fitchburg street and the entire environment make the business have a very strategic location. XYZ's environment is beautiful for the persons who need to get lost for some time but do not want to travel for a longer distance.

Honeymooners

Due to the strategic location and the enterprise's attractive nature, it will be an amazing and beautiful decision for newly married couples searching for a place where they can spend their honeymoon period.

Product Features

The clients have the ability to have their orders prepared based on their wishes. They can do such by deciding on the preference menu and their favorite tastes (Yuan, Tsai, & Chang, 2018). With this flexibility in the production process, XYZ can fully attract their customers' attention who are fully satisfied with the production process, and according to their individual wishes. According to the information presented by Yuan, Tsai, & Chang (2018), there is a variation in the recipes used by varied individuals, an impact brought about by cultural differences and religious aspects.

Size and Styles of Room Arrangements

Basically, the room set to host the honeymooners must have a varied layout compared to the ones meant for the drive-in individuals. The honeymooners need a room with a lovely and attractive set up with love decorations in a nutshell. This does not imply that the other rooms have a disgusting arrangement; no, all the services are provided equally with equal treatments.

Variation

Based on the enterprise's settings and flexibility, it will often allow for alteration on the ingredients they use to prepare their meals due to the factors like religion, culture, and regional aspects. For instance, there are some towns where beef is not secular; therefore, due to flexibility within the production process of the XYZ, they have to do some replacement on other products and capture the attention of people from such places by providing products regarding the cultural backgrounds and norms in their towns of origin. In a nutshell, they make efforts to maintain the quality of their end products that ensure client satisfaction is ever at the pinnacle.

Besides, it allows booking of rooms through their websites, and after the client is done with the process, some riders are therefore assigned the task of picking such individuals from wherever they are and drop them on the site for free. Such things make the customers happy and are always eager to have a free ride to and from the enterprise whenever they make the bookings online.

Marketing Mix

The XYZ inn has ensured a constant and direct interaction with the customers. They receive the customer order through a phone call, online messages through their official page, or the text messages from the clients requesting honeymoon space, vacation, and maybe drop-in. After that, the client is picked up by the riders from anywhere they might be by the time they made the order, or rather they might insist on having their own means to the place, which is still ok. From the website, there are specifications which a client has to make regarding the type of meals they take, the number of the persons accompanying them to the enterprise and the number of days they will take in the restaurant such that when they arrive, everything will be set for example the timetable should have been made according to their specifications on a diet (Zhao, 2020). Moreover, this business's riding team is really making extraordinary efforts, from following an address of a client up to their locations can be a very challenging factor. However, they make sure that they trace the direction until they get to the destined areas with the shortest time possible and ensure that they pick the client or deliver a package if at all the client ordered for a takeaway meal.

Having one-on-one contact with clients on the destinations is an essential aspect that has ensured this enterprise's success and prosperity. The policy of having their products supplied to the clients on their doors is just an awesome strategy of grasping the attention of clients (Zhao, 2020). Because the XYZ transactions go hand in hand with telemarketing and the efficiency of the skilled delivery team, they can supply every individual with their order at a maximum of the stipulated period, and this has also made them have a tight trust with their clients who believes that the XYZ are very punctual regarding the aspects of supplying the takeaway packages.

Another issue is an assessment of the individual drawbacks and weaknesses. They have ensured that they remain very vigilant of their worthy competitors. However, they often leave a void between them and their competitors with the exemplary services, punctuality, and free nature of their products. For instance, they provide a free heavy, and delicious breakfast for the clients. Such attributes are not possessed by their worthy competitors, and therefore the advantageous aspect to them, and the more they gain customers. Besides, the promotion of their products and services has always been kept at the pinnacle by introducing unique marketing styles it offers to ensure a continuous hold on their clients. For instance, no one will hesitate to purchase a product from an enterprise whereby the transport cost is eliminated, or rather booking a night out online so that they can save on the transportation fee. When you space at the restaurant for the second time, you are given a tangible discount. That is how the XYZ Inn operates. At times, they surprise their clients with free services like offering the ones on a vacation or honeymoon free two days stay regarding the number of days they have taken. Such offers have really ensured that the enterprise is at least making some steps ahead.

Besides, the visual media of television has not been left out for XYZ's advertisement purposes for the quality services they offer at affordable costs. The level of security the firm has put in place to ensure the customers' safety while they are at its premises. In such platforms, they have always incorporated very included their attractive ads and have them presented by the most famous actors, and this has facilitated the fame as such information reaches a large group of people at the same time. Most of them would wish to have a feeling of visiting the place and even having a night out to enjoy the free breakfast.

Conclusion

The enterprise has continued to stay in the greater heights in the advertisement aspects, and advanced expenditures have enabled it to maintain the forward position of exemplary services and other restaurant activities that they get involved in. the firm has often made continuous efforts on ensuring that the security of the clients is maintained at a higher level since this is the aspect which has attracted several clients to this enterprise together with quality services offered. Therefore, for the advancement of the bed and breakfast services, they have had heavy expenditures on this aspect and had the tracking devices installed in almost all of its stores.