The Lucrative Business of Casual Dining Restaurants - Essay Sample

Introduction

Casual dining restaurants are one of the lucrative types of businesses that I have always dreamt of making part of my future investment. Fundamentally, the casual dining restaurant is a type of restaurant that serves moderately-priced food within a casual atmosphere. As a particular type of service dining, it provides full table services within a relaxed environment. It consists of the market segments found between food establishments and fine dining restaurants. A critical feature of the casual dining restaurant is that it continues to provide consistent dining experiences to the customers, who may also have varied preferences depending on the level and types of their needs. Starting a casual dining restaurant depends on numerous factors, including the types of products and services to be offered, as well as the competition within the market. Thus, it is essential, therefore, to make consideration of these factors before investing.

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The selected choice of business provides a wide array of products and services, all of which are tailored towards meeting the needs of the customers. Fundamentally, casual dining restaurants offer moderately-priced food in an ambiance oriented towards the provision of the affordable dining experience with table service. In this case, the average spend per individual may range between $5 and $15 per individual. Unlike the quick service restaurants, casual dining focuses on the quality of food that needs to be served or delivered by numerous services.

The casual dining restaurants provide several benefits to the customers in my profile, depending on their level of preferences. One significant advantage is associated with the high-quality food prepared within the hygienic environment. It is important to note that eating food is not just about the food itself. Notably, it is the experience that also matters a lot. In most cases, the customers would love to enjoy it within a good environment. Having a delicious meal in a shabby place provides a visually repelling effect on the customer, and there is a big possibility that the customer will make a quick judgment on the restaurant to be unhygienic, irrespective of the standard that has been maintained. This is likely to drive them away. As such, the casual dining restaurant ensures that the customers can enjoy the high quality and well-prepared meals within the clean and visually appealing decor.

The casual dining restaurants provide customers with a great dining experience compared to other types of hotels. Research has shown that customers need to feel highly unique and valued. This implies that the restaurant attendants must be able to use their impeccable skills that will likely leave the customers more mesmerized. In most cases, the restaurant that serves authentic cuisine from a given region, say Italy, will make the customers transport themselves to various breath-taking places within Italy. Ideally, this kind of experience makes them feel a greater sense of connecting with the food, thereby appreciating the experience.

In the same way, this kind of experience may also be beneficial from the company, which may enjoy the customers' loyalty, especially from those who were contented with the products and services offered by the restaurant. The casual dining restaurants are crucial in the sense that they provide a high level of comfort to customers who visit to enjoy high-quality meals as well as a well-maintained and hygienic environment. It is evident that customers like happiness, in addition to food to eat. In this way, the management of these restaurants can take advantage of such customer experiences.

Types of Communication Strategies

Communication strategy is a plan that is used to achieve communication objectives. Fundamentally, this may apply to both the internal communications, marketing as well as public relations. Communication strategies, therefore, play critical roles in enhancing effective communication and relationship between the business and the clients or customers. The company can utilize the existing communication strategies to communicate about their products and services, as well as some of the new products or services to be offered by the company. The use of appropriate communication strategies is critical in casual dining restaurants.

To grab the attention of the customers as well as communicate about the products and services more effectively, the digital billboards will be used (Buchanan, Yeatman, Kelly, & Kariippanon, 2018). The use of digital billboards will play a crucial role in talking to the target audience regarding some of the products offered by the business. As part of the advertisement to the target audience, the billboards will display digital images that are changed by a computer every few seconds. For example, the real pizza is wrapped in the box, and the kind of service offered is portrayed on the plate covering the whole pizza. The information intended to be met and made clear to the public by having several different pictorials on the cover of the wrapping box is to have the customers understand how complete and hygienic the process used to prepare the pizza was. This is the ultimate goal of the promotional media as applied by the promoters. The whole promotional process is ultimately intended to make have the reach of the information of what is taking place in the secret areas of cooking of the pizza itself. It is impossible to quantify tidiness or the sweetness of the pizza, and that is why other media workers have to be included in making the information reach out apparently to the people.

The colors used in most cases are bright to communicate the impact of transparency in the information that is provided and describe (Buchanan, Yeatman, Kelly, & Kariippanon, 2018). At times the internet is used to apply some tricks like the use of the images that are developed online to represent the human mind and intentions. The purpose of artificial intelligence as well is administered by the company to help in reaching the people in collaboration with knowledge management as well (Camilleri, 2018). The breaching experiments are also applied and are employed in the promotion of the general items that are the services (Buchanan, Yeatman, Kelly, & Kariippanon, 2018). Out of all, these, even though they cannot be quantified, are made to engrave in the minds of the people and have had the information. The processes involved in the whole process are impactful in the real sense though it appears like the dehumanization of human nature is essential. This process is of significant impact to the business operators as well as the people being informed by such methods. This, therefore, calls for more concentration to be put on the development of the modernized ways that would make the information engraved on the walls and boards easier to translate by the public without expending much effort. The internet as well should be involved to aid in the development of such technologies.

References

Buchanan, L., Yeatman, H., Kelly, B., & Kariippanon, K. (2018). Digital Promotion of Energy Drinks to Young Adults Is More Strongly Linked to Consumption Than Other Media. Journal of nutrition education and behavior, 50(9), 888-895.

Camilleri, M. A. (2018). The promotion of responsible tourism management through digital media. Tourism Planning & Development, 15(6), 653-671.