The broad differentiation generic strategy has a special place in the Starbucks Coffee as it enables this firm to have a good reputation. This brand is expensive owing it to their incomparable quality that allows a steady flow of buyers to the business premises. They offer a wide range of good quality coffee which differs from that of their rivals. The organization works round the clock to ensure they offer the highest quality coffee.

Paper Type:  Course work
Pages:  2
Wordcount:  338 Words
Date:  2022-11-23

Starbuck Coffee

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This organization employs the differentiation technique for their car brand as they are specifically manufactured for a specific class of buyers (Greimel, 2016). It has outstanding features for their cars that make the cost high only for those with higher status rather than the middle-income earners.

Phoenix University

Phoenix University offers its online programs at a low price. This is a low-cost generic strategy. It offers online degrees at cheap prices attracting more students. This strategy enables the learning institution to command a large population of learners who enroll in their programs.

Dick's Sporting Goods Store

These stores specialize in the sale of sports equipment. The sporting sector is flexible therefore requires adaptations to fit the trend of the sports of the time. Quality is essential and attracts most people who have sporting interests. The Dicks sporting goods store applies differentiation method their most crucial aspect is quality. This makes the beat its competitors.

Lenscrafter Eyeglasses

The strategy of differentiation is engaged in this firm. They are different from other eyeglass makers because they value time. They work speedily to their customers, and within no time the glasses of choice for the buyer are made. Additionally, they maintain high-quality products.

Wal-Mart

The firm opts to use the low-cost provider strategy. This is a wholesaling facility that supplies its goods at low prices (Hyde, 2018). . The price of goods attracts a large number of customers worldwide. Thanks to the generic strategy as the Wal-Mart shops are ranked higher in position.

Tide Detergents

Tide detergents sell their product at different prices. The price varies with the quality of the product. This technique balances the needs of customers with different financial abilities. This strategy is known as the best cost provider generic strategy.

ReferencesGreimel, H. (2016, March 12). How Subaru plans to stay competitive. Retrieved from http://www.autonews.com/article/20160312/OEM03/303149991/how-subaru-plans-to-stay-competitive

Hyde, R. R. (2018, March 30). The Momentum, And Methods, Behind Walmart's Model. Retrieved from https://www.investopedia.com/articles/personal-finance/011815/how-walmart-model-wins-everyday-low-prices.asp

Swatch Group. (2013). Swatch Group History (yesterday). Retrieved from http://www.swatchgroup.com/en/group_profile/history/yesterday

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The broad differentiation generic strategy has a special place in the Starbucks Coffee as it enables this firm to have a good reputation. This brand is expensive owing it to their incomparable quality that allows a steady flow of buyers to the business premises. They offer a wide range of good quality coffee which differs from that of their rivals. The organization works round the clock to ensure they offer the highest quality coffee.. (2022, Nov 23). Retrieved from https://proessays.net/essays/the-broad-differentiation-generic-strategy-has-a-special-place-in-the-starbucks-coffee-as-it

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