Social Media and Content Strategy Essay

Of the various challenges business face under the current market, social media leadership dominates them all as this is a typical e-commerce era. Failure of the strategy often occurs due to lack of proper social media and content strategy. The content strategy lays the foundation for communication and making the organization be viewed as a problem-solver. For an organization seeking a long-term connection, such strategies are important. Blue man group is one of the organizations that should employ social media and content strategy to see it thrive in the tough market of competitors.

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The Blue Man Group is a global stage production that combines various types of music and art. The organization is well established in social media, having recorded 740,000+ likes for its fan page on Facebook. The organization posts to its fan page at least frequently. On Twitter, the organization has more than 33,800 followers, whom it alerts on a daily basis on the trends. Other social media platforms on which the organization exists include Instagram, YouTube, and Tumblr as noted on their website. The objective of this program is to increase the awareness of the group worldwide

The target public of this program includes young adults who use various social media for their personal purposes. Sprout Social will be used to look at the demographics that will help me determine where buyers are clustered most. These demographics may include age, income, location, and sex. Depending on the project at hand, some of the said characteristics can have some or no relevance to the content strategy. Distinguishing the target audience can, however, be done through attributes, not in the list of demographics. The identified target audience will be unique in the marketing strategy of Blue Man Group. Even with the identified target audience, I will evaluate different audiences that should occur on a regular basis along the content marketing journey. The selected target audience will be the second step to creating a successful content marketing strategy. On a similar stance, generating content that matches the needs of the audience is easy, along delivering uncommon content that serves its needs can be difficult hence, a strong content strategy is required. This can be boosted by searching for the selected keywords. Today, search engines including Google are using artificial intelligence to show content that is unique to the keywords only. The content strategy is, therefore, aimed at speaking to the audience. The best content strategy is that which achieves the objectives of the Blue man group hence, assist in all marketing efforts. Actual human feedback can also be achieved through various ways including searching websites such as Yelp and Reddit to see how people talk about merchants and issues in the sphere of the organization.

The strategy involves creating a social media marketing strategy where I would create a collaborative campaign to maximize the audience reach, setting a consistent schedule that covers publishing and distributing of content. In the schedule, consistency would assist me to engage with my prospects on the basis of useful content with the aim of gaining their trust and converting all to loyal customers. I would set up the objectives and goals in a way that they would be easy to reach to. Further, there would be a social media content calendar that will assist me to map out every piece of the project and maintain the consistency of my activities. The calendar would have content creation and content curation strategies to assist me consistently create unique content for each platform. This will also assist me to map out the frequency of the posts. Further, I may also take advantage of automation tools that schedule the various posts across channels in the platforms. Some of them would include Buffer and Hootsuite. The key messages that would reach the audience include; tickets, performance, live, band and the name of cities where performance would be made.

The key influencers of this campaign include bloggers and social media experts who can be insightful, entertaining, engaging and transparent to the audience. These influencers can be identified from Little Bird, BuzzSumo and Keyhole platforms. Influencer marketing will be effective since it will assist brands to tell a viable story regarding the products through a reliable medium. The strategy would also add a human touch to communication created with the target audience. Besides, partnering with them will help improve the brand of the organization. Content strategy is always complemented with an influencer program. For Blue Man Group, the organization can write target-infused posts into their own blogs and social media accounts and sometimes write a 'Bulls-eye view.' This can enable the building of relationships with clients through channels including content and social media.

Brand Voice Chart

• Character/Persona Playful, casual, friendly, inspiring, warm
• Tone Cheerful, direct
• Language Casual, fun, simple, jargon-filled, plain, whimsical
• Purpose To entertain, engage, inform, amplify, happiness

Editorial Calendar

An editorial calendar is important in planning. As soon as one fails to plan, they plan to fail drastically. This applies to content strategies hence, a good editorial calendar is important in maintaining the content strategy of blue man group. This editorial calendar schedules the production and launch of the content that best fits the goals of blue man group. All this can be followed as soon as cultivation has been done regarding an audience-focused content strategy. Simple social media posts will also acknowledge the content to be communicated. However, this calendar is subject to change if the said predetermined deadlines are not adhered to.

• Day 1 Write up a list and newsletters Remind the audience of concerts; Update profile pictures and edit about page Write up some content.
• Day 2 Inspiration session Run a survey Remind the audience of performances List the latest happened shows Post a link to the website.
• Day 3 Take a break Update profile pictures and edit about page Inspire Take a break
• Day 4 Remind people of tickets Develop social media plan Update profile pictures and edit about page Refer people to the website
• Day 5 Update the audience of the information on concert locations Set goals Have content inspiration Introduce something new Respond to comments
• Day 6 Clean-up Tidy up the social media channel Write a brand statement
• Day 7 Allow for feedback Take a break Respond to comments Post an open-ended question Respond to comments

Through the created content strategy, blue man group can be a remarkable organization. Since the created content is audience-focused, the marketing efforts of the organization can be vouched for. Even though may take longer, the social media and content strategy of the organization may reward the people in the long run.