Smart Light Bulbs: The Future of Clean Energy - Essay Sample

Introduction

Smart light bulbs are LED-based bulbs that are controlled through a hub or a mobile app. The Philips company produces the bulbs. According to Smart Lighting Market, the value of these products in the market was about $ 14.25 in the year 2019 and is expected to rise higher to about $58 billion by the year 2025. This increase in value can be attributed to the use of a sustainable initiative in creating a green environment, i.e., clean energy. This initiative is concerned with maintaining a clean environment as well as enhancing the use of technology by people every day ("Smart Lighting Market | Growth, Trends, and Forecast (2020 - 2025)", 2020).

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Despite the witnessed growth in the past, Smart Light Bulbs incurs huge costs in the installation of the appliances. Therefore, there is a need to come up with a strategy that will reduce these costs, to speed up the market growth. Many players in the market compete with smart light bulbs. To counter this competition presented, smart light bulbs is obtaining new business deals and increasing the number of its companies. This helps n creating differentiated products for the market ad also in gaining a huge customer base.

Features of Smart Light Bulbs

The bulbs are made available in many colors, brightness variations, and shapes. Some are designed for use in hotels and restaurants as per the lighting requirements in terms of needed brightness. The bulbs were developed through customization of the lighting needs of people. A smart light bulb lighting system utilizes technology. Besides the variety of features, the products can connect to the control center, i.e., the hub or mobile app wirelessly. Information on usage is also easy to learn and apply.

The bulbs also have a feature of being harmonized with playing music to change the brightness and colors when different beats play. The bulbs are capable of creating environments that suit different events or occasions. This means that one can be able to switch between family dinner to party mode with the lighting system.

A remote-control device is additionally provided for use in controlling the light bulb. One can connect the lighting system with his or her social to receive important notifications, e.g., through email. The bulbs can fit into the lamp holders of the traditional bulb since they are replicated from them. Some bulbs are fitted with security cameras.

Benefits

Smart light bulbs are energy efficient. The user can be able to control lighting. This feature of the products has been designed to suit the needs of the users and practical regulations. They also save energy due to their light control feature. The integration into the lighting system is enhanced by the life cycle effectiveness of the bulbs, their efficiency, and their excellent performance.

As indicated here, the bubs are savvy in terms of energy consumed; hence the user incurs reduced power bills. There user-friendly features that utilize technology make it easier to use them through the control tools. The security cameras help in increasing security at various places where they are used.

We have made them available in many varieties; hence the user has a wide range of products to choose from. Due to the utilization of sustainable initiative, the bulbs are environmentally friendly. It is also easier to incorporate them into the lighting system since they are replicated from the traditional bulbs. Smart light bulbs are capable of solving many lighting problems because they are developed as per the needs of the users. They are, therefore, customized to serve these needs effectively.

Quality

As indicated earlier, the bulbs have an effective lifespan, high efficiency, and performance. We have designed to effectively solve the lighting needs of the user. For these reasons, smart light bulbs are of good quality. The company is also dedicated to producing high-quality bulbs through product differentiation, which greatly encourages innovation.

Accessories

The accessories that come with smart light bulbs include a remote device for brightness control. They are also controlled using a mobile app from any location long as the phone is linked to the bulb. Some bulbs are fitted with cameras that increase security in the places they are used. The bulbs are LED-based. This means that they are fitted with light-emitting diodes, hence the ability to change brightness. For wireless connectivity, the products have WiFi features.

Instructions

Instructions for usage will be provided in a manual that comes with an ordered or purchased package. In case the installation is for the whole lighting system, the process will be done with our experts, who will then provide the customer with usage details. The instructions given in the manual are clear and easier to understand.

Product Line

The product line for the smart light bulb is the lighting industry. Smart light bulbs are the leading smart bulbs in the market. The product has been well rated by users.

Brand

Smart light bulbs come in many brands, like wyze bulb, Philips hue white and color ambiance, Sengled Smart WiFi LED, Sengled Smart LED with Motion Sensor, LIFX mini, TP-LINK Kasa Filament WiFi Light Bulb, Philips Hue White and Color Ambiance Lightstrip, and Nanoleaf canvas. These products are designed to meet different uses and also provide important additional features for the user. The images for some of these brands are shown below. More information about descriptions can be found on our website page or with our authorized dealer websites, for example, amazon.

Figure SEQ Figure \* ARABIC 1

Figure SEQ Figure \* ARABIC 2

Images 1 and 2: Philips hue white and color ambiance and Sengled Smart WiFi LED smart light bulbs, respectively. Adapted from www.amazon.com

Package

The products are packaged in boxes that contain brand details on the outside, as shown in image one above. It is important for the customers to always check out the product descriptions on the box while shopping in a store or a retail shop. Packages may not be displayed on some online pictures, but the product will arrive packaged appropriately in a box once the customer places an order. In case of a wrong package, the customer is urged to report immediately to the customer care service and return the package for replacement.

Warranty and Labor

We provide guaranteed warranty and labor for up to 90 days since successful installation. Most of the company's that deal with lighting products do not provide warranty and labor. Those that deal with smart bulbs specifically use third parties in providing labor and give shorter warranties of up to as low as 60 days. Therefore, smart light bulbs are better compared to competitors in terms of warranty and labor.

Product Class

Smart light bulbs can be classified as residential and commercial use products. Lighting services and products are designed to fit lighting systems both at home and in commercial buildings like hotels and restaurants. As indicated earlier, the products are designed differently to suit different uses. Therefore, those that are meant for lighting at home are quite different from those designed for night clubs.

Place Section

Objectives

The main objective of smart light bulbs will be to prevent sales from obstructing the production of high-quality products. This will be done by designating distribution roles to intermediaries who will then deliver to the customers. Feedbacks received from the clients will then be used by the company to improve the quality of the products.

Channels

The company will use various players in distribution right from the manufacturer to the user. The channel system will use either direct selling or through other agencies to reach the customer. The agencies include intermediaries such as wholesalers and retailers. The former will distribute directly from the company to the retailers who will then sell to the customers through various platforms ("Marketing Channel Systems - Meaning and Important Concepts," 2020).

Direct selling

Direct selling will be utilized to enhance sales because it provides smart light bulbs with an opportunity to investigate and choose customers. This way, pricing will be achieved appropriately to suit customer needs. The products will be moved directly from the manufacturer to the consumer.

Figure SEQ Figure \* ARABIC 3. The manufacturers sell smart light bulbs directly to the consumers.

Indirect selling

The company will, in most cases, utilize intermediaries in getting the product to the consumer. After production, the wholesaler will begin to distribute the products. The wholesaler is also engaged in product advertising to consumers, and retailers are aware of the products. Some of these wholesalers include amazon and Alibaba, who majorly sell the products online. Retailers or consumers will then place orders, and the products purchased or ordered will be shipped to their locations.

The retailers will then get the products from the wholesalers and will either display them in their stores or through online platforms for sale. Some of the retailers that the company will use include Target, Walmart, Carrefour, among others. The indirect channel will present the benefits efficiency in the distribution of the product from the manufacturer to the user. Retailers will offer the consumers with information on how to operate the products, create exposure in the market, enhance economies of scale achievement as well as contribute towards market intelligence.

Some setbacks may be encountered in the distribution channel. This necessitates the need for having a manager whose job will be to work towards strengthening the channel and providing solutions to disputes. Such knowledge that may be of importance to this manager includes information on causes of conflicts. This can be poor communication and different goals for players. The manager will encourage efficient communication practices and also create similar goals for the participants.

Figure SEQ Figure \* ARABIC 4. Different intermediaries will be used in the channel system

Logistics and Marketing

The logistics process will involve the movement of the products from the manufacturer after production. The products may be stored awaiting distribution, or they may be directly distributed or sold. The distribution will be done by an agency that is offering logistics services. The agencies will move the goods to warehouses, package them, and ship them to wholesalers or consumers. While planning the logistics process, the company will incorporate reverse logistics to ensure that products as excess are accounted for. Efficient logistics will serve the purpose of product marketing. This is because they will lead to a reduction in prices hence attracting more customers. The creation of trust through logistics will also help in increasing sales for smart light bulbs.

Also, the logistics process will help in preventing the destruction of the products, given that they are highly fragile. The process ensures that these products are handled with a lot of care. The tracking system that is used during shipping will help in increasing the security of the products. The information obtained from logistics will be used in informing marketing strategies.

Customer Service

Returning Products

Customers will be allowed to return products if they are found faulty or being a wrong package. The period given for returning will depend on the shipping mechanisms available. A maximum of 7 days will be guaranteed for returning the products. Also, before the end of the warranty period, any products that may have developed functional issues may be returned to the dealers for replacement or repair.

Fixing the Problem

The damages that may...