Research Paper on Mobile Applications in the Hotel Industry

Introduction

Over the years, mobile technologies and technology developments have impacted our lives significantly. Viewing emails, keeping updated with news is the way of life today. The hotel sector has reacted to this trends in technology massively. According to Kwon (Kwon et al. 81), the tourists of today anticipate flexible services for whatever they want and wherever they are. Notably, accommodation clients are progressively more mobile and anticipate their service providers to offer flexible amenities. 85% of USA tourists in 2012 used their mobile devices throughout their holiday breaks and 38% directly to obtain traveling details through their smartphones. According to statistics, 30% of tourists today acquire hotel bookings via their smartphones. Therefore, the hotel industry has some sound reasons to use mobile applications.

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For this to be successful, the hotels targeting these clients should take advantage of this technological advancement. The hotel sector has a better spot to make use of applications such as point-of-sale systems which ensure the smooth running of work operations. When POS programs work as applications on smartphones, they simplify the transactions, and workable to any business size. Mobile applications also can develop a continuous dialogue with the clients which is a significant strategy for developing relations without sending emails and newsletters.

The Business Process of the Hotel Industry

Identification of parties interested, among which the client has the focal position, are beginning stages of value administration framework that follows necessities of ISO 9000ff universal standards (McCarthy et al. 28). Notwithstanding the reality whether we need to mastermind hotel administration framework to meet the prerequisites of these standards, one ought to have the capacity to perceive correct solicitations of interested individuals, particularly of the clients.

Correct acknowledgment of these identifications shows the start of value framework administration in a hotel. With a specific end goal to satisfy the desires and demands of a client, the administration framework in the hotel must be produced, reported, executed and overseen in such approach to guarantee acknowledgment of the real and predicted visitors' recognition. Capacity structure of a hotel association won't be adequate for a long-run accomplishment of this objective. Great basic model of the hotel industry must be overhauled through created, reported and actualized business forms.

To effectively run the hotel industry, various interrelated exercises must be characterized and overseen. The use of business process frameworks in the lodging, their definition, and collaboration, together with the administration, can be characterized as process approach. Business forms are one of the basic components of hotel administration framework. There are three kinds of business processes: support processes, management business processes, and center business processes.

Mobile Applications in the Hotel Industry

Numerous hospitality mobile applications coordinate their booking process for a smooth reservation process while some exploit in-application texting or push notifications to approach keeping in mind the end goal to give significant details to consumers about their services. An all-around composed hotel application will, for instance, enable clients to check in and out of the facility (Verma et al. 183) The client can arrive, book, and this will enact the entryway controls inside the application. At that point, they simply need just to go their room.

While numerous individuals would concur that nothing beats an up close and personal answer with a grin, most would incline toward snappy answers, simple information access and the capacity to spread it. Versatile applications for hotels are an incredible chance to give valuable details to customers quickly without holding up in line or calling the customer care desk.

Cell phones are extremely personal gadgets that individuals depend on carrying out ordinary undertakings. A versatile application gives an immediate connection to clients which assist hotel staff in addressing clients immediately and enhancing proficiency. If clients download a hotel application, they are showing enthusiasm for the hotel. An application is more personal and viable than a web-based social networking profile or a site that is not a consistent installation on a cell phone like an application. Hotels additionally have the alternative to advance special offers through push-notifications which makes it less demanding for the visitors to book utilizing markdown coupons or by coordinating with the hotel booking frameworks.

With hotel applications, an attendant is just a tap away, prepared to answer any inquiry or to give customized service. That is not all. Numerous hotel applications additionally give curated guide and maps to investigate the encompassing zones of the hotel. With these valuable applications, they can likewise book eating or spa benefits even though on the off chance that they are absent at the venue. The application additionally urges visitors to share their service encounters using social networks.

Some imaginative service providers are taking advantage of the phone's different highlights too to improve the client encounter. For instance, smartphones have geo-area capacities which mean the hotel can tell, through the application, where the client is at always (with their authorization, obviously). This implies a client can request for a drink quickly through their application, and the staff will in a split second know where to serve it to, be that the poolside, the parlor or the client's room.

Exclusively, every one of these features appears to be little, yet consolidated they make the impression of a hotel with an administration completely customized to every person. For a long time, people would rather lose their cash and not their mobile devices. The mobile device is a seriously personal accessory, and in communicating with the lodging through that telephone, leaving the client with the feeling that the hotel is drawing in with them on their terms, which is a noteworthy aid to the apparent nature of administration they are getting.

Throughout the years, consumer loyalty and evaluation with different sorts of hotel administrations and civilities has advanced, giving more significance to human combination with innovation (Rivera et al. 250). This new intrigue has been observed to go past free and quick Wi-Fi to further developed check in and check out methodology incorporating keyless rooms and in-room administrations consigning switchboards to the twentieth century.

Conclusion

Along these lines, the entire procedure of checking in and checking out has been portrayed with adaptability and remarkable innovation arranged client benefit. The hotel industry has moved to noting new requests for refreshed innovation spinning around cell phones. It is exceptionally clear that versatile applications for hotels will give visitors an interesting knowledge, obtaining innovation numerous clients have in the palm of their hand. Be that as it may, applications can likewise give progressing discussions with clients, and go about as an apparatus for keeping up connections without utilizing emails and bulletins. The telephone is a personal accessory, and in interfacing with the inn through that telephone, the client is left with the feeling that the inn is drawing in with them on their terms.

References

Mo Kwon, Jun, Jung-in Bae, and Shane C. Blum. "Mobile applications in the hospitality industry." Journal of Hospitality and Tourism Technology 4.1 (2013): 81-92.

McCarthy, Laura, Debra Stock, and Rohit Verma Ph D. "How travelers use online and social media channels to make Hotel-choice decisions." (2010).

Rivera, Manuel, Amy Gregory, and Liza Cobos. "Mobile application for the timeshare industry: The influence of technology experience, usefulness, and attitude on behavioral intentions." Journal of Hospitality and Tourism Technology 6.3 (2015): 242-257.

Verma, Rohit, Debra Stock, and Laura McCarthy. "Customer preferences for online, social media, and mobile innovations in the hospitality industry." Cornell Hospitality Quarterly 53.3 (2012): 183-186.