Research Paper Example: Cloud Computing in the Hospitality Industry

The hospitality industry is much larger than the majority of industries in an economy. The hospitality industry is based on the concept of customer service and customer satisfaction as such, although the majority of business enterprises niches are comprised of a various select businesses, the hospitality industry applies to any organization that focusses on the satisfaction of the customer by meeting the leisurely needs as opposed to the basic needs of the customer. Although the hospitality industry sector is very wide, there are various aspects that define the various enterprises in this industry. One of the major defining aspects of this industry is that the businesses major objective is customer satisfaction. Although this is an objective shared by all other businesses, businesses in the hospitality sector entirely rely on the happiness of the customer in that these businesses are founded on the provision of luxury services (Ecole hoteliere de Lausanne, 2017).

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Another major defining aspect of the hospitality sector is its sole reliance on disposable income and leisure time. As such, the majority of customers in the hospitality sector are tourists and rich clients. Subsequently, a decline in disposable income and leisure time in times of economic recessions means that businesses in this sector are among the first casualties as customers are more interested in first meeting their basic needs (Reynolds, 2017). Themes have also been observed to be a defining aspect of the hospitality industry. Although themes do not apply to all the businesses in the hospitality sector, a majority of businesses are associating themselves with a particular theme so as to attract more customers. For instance, a hotel may adopt a Mediterranean theme so as to attract clients that like the Mediterranean ambiance and food. The trend of adopting aa theme for major luxurious hotels is becoming a trend as it differentiates the enterprises from the competitions as well as allowing the customers to appreciate the hospitality industry on another level. Patrons as such will appreciate the authenticity of a theme in the hospitality sector which results to brand loyalty.

According to the above defining aspects, the common perception of the hospitality industry is of luxurious hotels, however, the industry is composed of various segments and the hotel industry is just one sector of the hospitality industry. Many types of transportation that tourists make use of are additionally part of the hospitality industry. For instance, the transportation niche incorporates luxurious trains, cruise ships, and airlines. General tourism, restaurants and event planning likewise belong to the transportation niche. Other types of businesses partially link with the hospitality industry (Reynolds, 2017). For instance, a fast food eatery would be viewed as convenient. Additionally, a restaurant that deals with fancy dishes would also be considered as offering a hospitality service. In this manner, the hospitality industry can be categorized into the food and beverage segment, the accommodations segment and the travel and tourism segment.

The food and beverage sector represents the biggest part of the general hospitality sector with almost six hundred and twenty-seven billion dollars in income in the United States of America alone in the year two thousand and thirteen. Businesses that are involved in this section include retail, distribution, food processing, clubs and club management, caterers, fast food dining and exclusive restaurants. Additionally, the food and beverage segment can exist inside other business foundations, for example, motion picture theaters, trains, and planes, shopping centers and hotels. The food and beverages segment supplements a wide range of business exchange and significantly upgrades the aggregate fulfillment of a clients experience through top notch client benefit and great sustenance and drink (Ecole hoteliere de Lausanne, 2017).

Hotels, bed and breakfast businesses and different sorts of hotels and lodgings are the primary aspects of the accommodation sector. These can go from five-star hotels, luxury inns and high-class resorts to youth hostels and campgrounds. Travelers and tourists acknowledge value and effectiveness, comfort, valuable amenities and insightful client service. What's more, the hotel business developed from one hundred and thirty-three billion dollars in the year two thousand and nine to over one hundred and seventy-six billion dollars in the year two thousand and fourteen in the United States of America (World Travel and Tourism Council, 2015).

Of the three market sections, the accommodation section utilizes particular estimations of achievement to pinpoint inclines in the business. These incorporate booking lead time, the length of stay, the day of weeks stay, cancellation rate and no show proportion. In effect, the hotel revenue management discipline is exceptionally complex, and to make progress on the worldwide market, a degree and education from a profoundly respected college with a program in hotel management has turned into an important achievement to get the consideration of the top hotels on the planet (Ecole hoteliere de Lausanne, 2017).

The third section of the hospitality sector incorporates travel and transportation, including air crafts, trains, cruise ships and the individual staffs for each. Fundamentally, flight attendants and cruise ship staff work as the crossover food servers and hoteliers with a specific end goal of providing food and drinks and a comfortable experience for their customers. Similarly, administration and management vocations in the hospitality sector habitually cross into every one of the three segments, which opens profession paths and openings around the world. In addition, travel and tourism require specialists in information technology (Reynolds, 2017). Without a doubt, the other two sections do too, and employees who are knowledgeable in technology will discover expanding career opportunities by concentrating on hospitality.

The three sections of the hospitality industry are reliant upon and driven by a solid economy. The hospitality business in many regards prospers with extra cash spent on travel or eating out. On the other hand, challenging economic circumstances can negatively impact the profitability of these hospitality sections, hence strong administration and management skills are high sought after skills by major businesses in the hospitality sector. Consequently, the hospitality definition depends on giving satisfaction in the leisure based or luxury activities to the customers, as opposed to giving products and services that meet essential necessities. Resorts that include wellbeing and games related resorts, hotels, airlines, cruise lines, and different sorts of travel, tourism, restaurants, and special event planning are all a part of the hospitality industry.

The statistics and insights from the World Travel and Tourism Council report recount a convincing story for anybody considering an administration and management profession in the hospitality industry. The Hospitality business is the fastest developing, worldwide industry, and it contributes to the formation of a new job opportunity every two and half seconds. Moreover, the hospitality business is developing at four-point-three percent for each year versus a three percent increase for the aggregate worldwide economy and contributing seven trillion dollars every year to the total world domestic gross product. In this manner, the industry utilizes roughly two hundred and sixty-six million individuals, which represent nine-point-one percent of all occupations around the world (World Travel and Tourism Council, 2015). As indicated by various experts and studies in the hospitality industry, the industry is estimated to make another seventy-five million employment opportunities in the following decade. The tourist numbers have likewise doubled in the last twenty years and are estimated to double again in the following twenty years to almost one point eight billion individuals up from five hundred and twenty-eight million in the year nineteen ninety-five.

Along these lines, the hospitality industry sector offers development, strong career paths and numerous opportunities for accomplishment through specific positions, for example, occasions planning, front desk processes or housekeeping to more standard positions, for example, sales, marketing, and finance. The business on a worldwide level looks for applicants with a wide cluster of foundations and aptitudes, making an exciting and energizing marketplace.

Conclusion

At a time when most organizations were not inclining towards innovation for the majority of their business activities, most specialists in the field were of the idea that before the end of the year two thousand and seventeen, about seventy percent of effective digital plans of action of most businesses will depend on intentionally unstable procedures intended to evolve with the evolution of the clients needs. This capacity to adjust with the customer is specifically applicable to the hospitality business, as meeting the regularly changing desires of customers is basic to productivity. While considering which innovation alternatives can have the best effect on dexterity and adaptability, cloud computing ought to surely be of the utmost priority.

As more hotel and other hospitality businesses have acclimated themselves with the potential advantages of Software as a Service (SaaS), momentum behind the adoption of cloud computing in the hospitality industry increases with each passing day. Businesses in the hospitality industry have moved past previous concerns regarding cloud computing, and cloud computing has now turned into an apparatus and the frequently chosen way for IT in the business (Won, 2011). This evolution has realized a few new cloud-related patterns and trends, all concerned with accomplishing business objectives, for example, increasing revenue, upgrading services for guests and enhancing operational effectiveness.

One of the trends of cloud computing in the hospitality industry is the influence on Limited Service Hotels brands. These brands are a fundamental piece of the hospitality industry, generally offering room rates aimed to attract budget savvy clients. Be that as it may, on the grounds that they do not have the same number of auxiliary income streams as full-service hotels, managers and executive leaders of these hotels are frequently not able to designate sizeable assets for IT to be at par with their larger industry counterparts. Previously, this has led to challenges for these businesses in staying moderns and up to date on business frameworks and conceivably impeded them from gaining from the most recent advancements (Ellis, 2017).

Luckily, cloud computing gives a chance to change this situation. Numerous national or worldwide business enterprises are putting resources into SaaS to give their constrained service brands access to innovation that may, by some way or another, be beyond their capabilities to obtain. At the point when the parent organization assesses potential applications, chooses the vendor and furnishes its brands with the important apparatuses to execute the venture, these hoteliers are situated to receive a wide array of rewards, both promptly and in the long haul (Lord, 2017).

Another advantage witnessed with the adoption of cloud computing in the hospitality industry is in regards to the movement of back-end frameworks to cloud computing specifically on everyday operations. With new innovation established that incorporates robotized work processes and the capacity to collect information in an integrated database, regardless of whether it is financials or...