Paper Sample on Hospital Management: Strategies for Success

Identify the specific health care organization or unit

Hospital management is a specific unit of health care. Healthcare is a fundamental necessity for all humanity in the current world and the demand for better healthcare has risen due to two factors. These are the increased population and increased outbreak of diseases. This is where hospital management comes in to ensure the best hospital services. To ensure the best healthcare organizations need good strategic management.

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Compare and contrast the roles that strategic thinking, strategic planning, and strategic momentum play in the strategic management process

Strategic management is a body that contains three main organs; strategic thinking, strategic planning, and strategic momentum each with a crucial role in the management of organizations. Strategic thinking is an intellectual orientation consisting of activities perceptive to emerging changes, considering strategic implications, creating transformative responses to awareness, analysis, synthesis, and reflection in an organization's body(Ginter.etal,2018). About a health organization, the employers and employees should embrace strategic thinking as this builds core unity and team spirit. This eventually and inevitably leads to the production of better if not the best healthcare services. Some of the roles of strategic thinking in an organization are to question current assumptions and this will ensure minimizing faults in management and losses. To build an understanding of systems, envision possible futures of the organization through setting up of goals to achieve and generate new ideas for the organization's profitability.

Compare and contrast the analytical approach of strategic management with the emergent approach

An analytical approach relies on a logical sequence of steps or processes to develop a pre-determined logical plan and carry it out without change (Tanwai,2016). On the other hand, an emergent approach relies on intuitive thinking, leadership, and learning with the understanding that because of external change, strategic plans evolve as the strategy unfolds and the organization learns what works and what does not.

Identify four roles marketing can play in the strategic management process

The roles of marketing in the strategic management process are to establish communication objects whereby the organization puts the customer at the fore-front and establishes a good communication network with him or her. Secondly, it identifies the target audience to have proper awareness. Thirdly it analyzes market supposition and creates a timeline for the organization to work with. Fourthly, it defines support points, develops selling prepositions, and develops solutions.

References

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations. John Wiley & Sons.

Tanwani, G. (2016). The Nature of Successful Strategic Change Initiatives in Healthcare Organizations: A Multiple Case Study (Doctoral dissertation, Northcentral University).