Paper Example on SEO Strategies: Directories, Pay-For-Inclusion & Crawlers

Search engine optimization (SEO) refers to the increasing quality and quantity of website traffic by improving the visibility of a website page or website to users of a web search engine (Barbar & Ismail, 2019). This paper explores directories, pay-for-inclusion Services, and crawlers.

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Directories usually play a significant role in assisting customers in finding their business and the information which is accurate and consistent. They make room for customer reviews of the business, which in turn have a great influence on potential customers and search engine results (Kritzinger, 2017).

Paid inclusion relates to a search engine marketing product in which the search engine organization charges fees related to the inclusion of websites in their search index. Paid-inclusion services are employed by some search engines to enable website owners to pay a one-year subscription fee to ensure that their site is indexed with that search engine (Kritzinger, 2017). When suitably matched with a comprehensive SEO regimen, the Pay for inclusion program results in great results: qualified customers, traffic, and relevant traffic. The clients who found the business website will be pleased since they would find what they were looking for quickly and efficiently.

Crawlers, also known as spiders or robots, are programs employed by search engines to explore the internet and automatically download content available on web sites (Kritzinger, 2017). They grasp the content (text) of the pages, and the links found enabling search engine users to find new pages. It also exposes content and assumes irrelevant content in the source code of sites, and reserves the excess in the database. This software performs a scan on the internet in a systematic way through information regarded as relevant to its function. One of the search engines’ bases is that they are responsible for indexing websites and storing them in the database of search engines.

A search engine is an online tool that assists users of the internet in finding the sites and information they are searching for. Various search engines use automated programs such as spiders to look for relevant information based on keywords entered by the user. On the contrary, a search directory is a catalog of websites designed by category to allow users to browse for the information they need easily (Barbar & Ismail, 2019). Unlike search directories, which are mostly created by individuals who discover relevant information and new sites by reviewing submitted sites and exploring the internet, search engines locate and display relevant information based on an algorithm or a formula using an automated software program. In other directories are human-powered search engines.

Some of the benefits of being included in search directories include (i) visibility or search engine optimization; online business directories are an attractive way of increasing a business’ visibility. If a business is listed in the directories, internet users would be able to find that business more easily when searching for it (Kritzinger, 2017). (ii) Mobile optimization, online directory websites are usually optimized for the smartphone experience. Therefore, more individuals are searching for businesses using smartphones; thus, making businesses more visible by bringing more traffic to the listing and improves the possibility of users staying on the website for longer. (iii) Inbound links, having more inbound links in more sites on the internet, is an excellent way to boost a business’s popularity and reputation with search engines; this can intensify a business’ search engine performance. Online directories present an excellent site for inbound links that direct consumers to the main business website and improve its SEO (Kritzinger, 2017).

Paid-inclusion is suitable when used to test the placement of a web page based on the SEO efforts. For instance, if one has a page on their website for which they would like to improve the traffic and need to do it quickly, they could register for paid-inclusion services; this would get their site listed very quickly in search results, and one can use this capability to view the effectiveness of their SEO efforts (Barbar & Ismail, 2019). Then if one finds that their SEO efforts are not effective, they can tweak the page they are paying to include until it reaches the level of search-result rankings that they need. Once they are at that level, they will know how to optimize other pages on their site for the same results. Paid-inclusion services are generally inexpensive in relative terms. That makes them ideal services for helping one develop a winning SEO strategy through testing (Barbar & Ismail, 2019).

References

Barbar, A., & Ismail, A. (2019, April). Search Engine Optimization (SEO) for Websites. In Proceedings of the 2019 5th International Conference on Computer and Technology Applications (pp. 51-55). https://dl.acm.org/doi/abs/10.1145/3323933.3324072

Kritzinger, W. T. (2017). Development of a search engine marketing model using the application of a dual strategy (Doctoral dissertation, Cape Peninsula University of Technology). http://ir.cput.ac.za/handle/20.500.11838/2603