Paper Example on Possibility of the USFilters Company to Expand Shortly

Paper Type:  Dissertation
Pages:  5
Wordcount:  1177 Words
Date:  2022-05-22


USFilters is an innovative and visionary organization, committed to maximizing the sourcing and supply channel of water filters and components in drinking water for the residential and commercial line, for its customers through an ever-expanding presence in the market. It has a vision of bringing the highest quality and safest new and innovative products to the market; all products are researched, developed and outsourced in strong partnerships with manufacturers of high capacity and quality of technical standards. USFilter's is a member of water quality association, their products tested and approved as per NSF standard, with international laboratories such as SGS, BV for testing the functional product specifications, as independent international firms. This research centered on exploring the role of franchising in creating career opportunities for new dealers and employees through the case of USFILTERS in the Middle East and Jordan. The introductory chapter provides an in-depth understanding of the franchising concept and background of the company in the context to answer the research question. The second part involves a review of different research studies which has been done on the topic to support conclusions on the role of franchising in the context of the USFILTERS in the Middle East and Jordan. The research adopts a qualitative research design in the methodology chapter which offers in-depth understanding of the research issue. The research results acknowledges the positive role of franchise in supporting the business objectives of the company. Franchise business helps achieve business short-term and long-term business success such as maximizing the opportunities for USFilter in growth in all areas. The conclusion supports the notion that franchising has a positive role in creating career opportunities for new dealers and employees in US filters within the Middle East region. This research study recommends the continuation of the franchise agreement across USFilter's company as the basis for enhancing business performance within the company as well as within the franchise holders.

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Chapter Overview

This dissertation is a research on the possibility of the USFilters Company to expand shortly. It is one area that would support future researchers to the level of collaborations seen through both the Middle East and Jordan economies. Currently, they have shown consistent economic growth and development. Their corporate scene has improved to the better depicting an element of inclusivity in its policies. It has further sought to offer solutions to the economic and social kind of issues facing the people.


Franchising, in essence, seen as the most significant avenue for handling the problems in the labor market. It covers factors such as career growth while attempting to answer the call why different elements in USFilter's operations be harnessed to allow for career growth, profit levels, and exemplary managerial structures? USFilters is one of the biggest franchise organizations in water treatment systems which was established in 1988 and has significantly increased its franchise dealers across different regions such as the Middle East. The success of the company based on its ability to provide unique products as well as technologies in water purification promoting the chances of achieving high customer satisfaction levels. Headquartered in Jordan, the company offers franchise opportunities for businesses in the field of water management as well as building strategic partnerships both at the local and interventional level (Benlamri et al. 2016, p.16). Through the research methodology, the thesis would define the target population, the data collection methods, the sampling procedures and data analysis while finalizing on the ethical considerations guiding the study. The firm has a strategic objective of providing technical and administrative support while expanding locally and regionally (Benlamri et al. 2016, p.16). An assumption made that USFilter's would grow significantly in the future. The company is deemed fit to undertake several collaborations in the Middle East region going by the complicated local ownership kind of laws.

Research Background

This franchise just like any other started with the improvement of education and other technical institutions which develop the correct skills for this profession. These regions have their economies set in the center of technological growth and industrialization. The element of research, innovation and economic growth attempts to explain the current franchise advancement of the USFilter's Company across the area (Reader 2016, p.55). The primary objective of this research is to find out the roles of these franchise ventures regarding career growth, with a strict focus on the USFilter's Company existence in the Jordan and Middle East area.

The USFilter's market is competitive enough to the extent that the market is deemed to be consistently present. The USFilter's is a company that works in the Middle Eastern regions. It has been in existence for over three decades working primarily under the water purification and desalinizing segments (, 2017). This company offers the best and creative products in water purification. Through its regular functioning, it attracts and nurtures very great talents and investors from across the world (Patrick 2002, p.94). This company's principal activity is on creating strategic kind of partnerships and excellence commercially seen through the dealers involved in expanding operations of the firm locally and globally.1.3 Organization BackgroundUSFilter's is a company that has been in operation since 1988 across the Middle East region leading the best drinking water technology, integrating high technology, best quality, attractive prices and rich green concepts that work for the commercial, residential, coffee shops, restaurants, and food processing widely used.

It offers the best modern products regarding purifying and desalinizing water and customer services. The company utilizes advanced managerial systems right from 1988 through using attractive talents. Investors too have built very strategic partnerships and another commercial kind of excellence seen by the types of dealership existing locally and globally for them. USFilter's came into being in 1988 and has since risen to be one of the best franchising firms in the industry of water technology across the Middle East. The firm has brought in unique products and managed technology regarding its sales and customer service. Everyone is happy with the sponsorship of amongst the best products and services that are of high quality in water purification technologies (Benlamri et al. 2016, p.16).

The company dedicated to providing the best in modern solutions towards water purification, promoting healthy living with as well as water purification at reasonable prices for the domestic and commercial line, with one of the famous brands in drinking water business. It further seeks to fulfill the consumers' need regarding pure water while maintaining quality services that are also reliable. Some of the product lines with spare parts include Alkaline water filter's, Hot/cold water filters and water Dispensers, Commercial water filter, Central water filters. These ranges of products revolve around the perfect choices made across the globe, minerals, PH content, delivery, installation, color and odor of all these products. This thesis will unearth much more about the company in other sections. Drinking water in Jordan and the Middle East is usually of low standards; it can cause severe health problems.

Every day, thousands of people die from lack of access to clean water, lack of access to safe water for about one billion people. Millions die each year from water-related disease, and...

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