In light of the workability of non-profit organizations, a majority of the processes and programs are often supported by voluntary givers, helpers, aid organizations, and responsive systems such as governments. A bigger assortment of funding is normally meant for facilitating the various duties and responsibilities that are benchmarked as corporate dealings. It stands logically reasonable that non-profit organizations ought to work wholly on grounds of charity. There are moments when non-profit organizations have to reach out to the potentially willing volunteers to help in running one or multiple duties and roles that are part of the functional mission. For instance, most non-profits' management boards prioritize the enactment of peculiar managerial approaches such as the mystique mission belief to contagiously drive the success and contribution of individuals toward the attainment of unifying organizational goals and objectives (Benevene et al., 2018). Notably, it is a huge challenge to effectively undertake marketing to lure sufficient volunteers whose support could befit the level of needs and requirements that are associated with the responsibilities of the various non-profit organizations.
Problem Statement of the Research
The process of recruiting volunteers becomes difficult on the premise that the anticipations are that they have to be lured to services and dealings that are not associated with an income. Currently, a majority of the societies have adopted a capitalist doctrine to business. According to this doctrine, the rich tend to attract more revenues, rights, and privileges while living compared to the economically challenged lot (Rim, Yang, & Lee, 2016). Notably, the workability of the non-profit organization is normally built on charitable services that are designed to benefit a group of people for the sake of quenching the goodwill reputation. Therefore, the bottom-line of the fact is that attracting volunteers is essentially in dire need of better approaches that could lure helpers and contributors on the ground of goodwill participants.
A bigger assortment of the current non-profit organizations finds it hard to lure and sustain a remarkably populous lot of willing contributors when it comes to running charity funds. The paradox of the scenario is that it does not make sense when non-profit organizations choose to benchmark the standards of charity deliverables such as skills and technicality awareness among the volunteers (Rim et al., 2016). Similarly, voluntary spirits are merely natural and contagious ways of depicting good hearts and consideration for others (Benevene et al., 2018). For these reasons, it becomes difficult for non-profit organizations to advocate for certain standards of voluntary skills and knowledge when in the real sense, volunteers ought to willingly offer to channel their help, regardless of capacities, toward the betterment of others' lives and experiences.
Challenges that Face the Functionality of Non-profit Organizations
Non-profit organizations are inclined to the outcomes of the source credibility theory in a message relaying and exchange between core stakeholders that drive the functional relevance of non-profit organizations. Key to note, a majority of non-profit organizations work with a dedication to helping the people get empowered enough to meet the various goals and objectives that characterize its functional units (Wymer Jr & Starnes, 2001). It means that non-profit organizations have to lead exemplarily to that potential volunteers and supportive stakeholders can be lured on the grounds of a goodwill reputation, with the general public on the beneficiary end. Brudney (2016) postulates that non-profit organizations can only attract success-oriented volunteers if and when they can showcase morality and considerations for the people and the environment through day-to-day dealings and practices. For instance, straight forward leaders who work with a dedication to guide followers toward the right direction with the correct beliefs and doctrines stand better chances of coaxing the external stakeholders such as volunteers into agreeing to offer help through services, materials, or monetary aid to support the goals and objectives of the non-profit organizations (Brudney, 2016). It is key to understand that the kind of people who would willingly contribute or offer voluntary services are normally attracted to the common good in the name of the desire to associate with reputable organizations or processes (Brudney, 2016).
Non-profit organizations are positioned in a dependent way to systemic trends, especially when it comes to the management of public resources such as funds. Their performance is expected to follow the patient pursuance for help from the potential helpers and volunteers of services, material products, or a word of advice (Nisbett & Strzelecka, 2017). These values were founded on the premise that knowledge is one of the essential pillars of managerial structures that are entitled with imperative responsibilities like policymaking, legislation, and decision-making at large (Alfes, Shantz, & Bailey, 2016). In an argument for the anomaly recurring shortcomings in proper attainment of the deliverable achievements at individuals and groups' levels, the people are allowed and naturally at liberty to abide by the prevalent behaviors and conduct portrayed by leaders and top managers whose roles are mandatory standardization criteria that ought to define the culture of the organization in the long run (Nisbett & Strzelecka, 2017). It is important to recognize the role of directives when it comes informing the need for voluntarism and charitable giving in light of facilitation and pursuance of the non-profit organizational goals and objectives via association.
Non-profit Organizations and Marketing for Volunteers and Stakeholders
Randle and Dolnicar (2015) assert that psychological differences and roles play a key part in defining the potentialities of non-profit organizations that look to move a wider pool of influential people into helping whole-heartedly. True giving is thus devoid of pride as one of the aftermath. It is entirely built on the power of the people to willingly choose to prioritize the interests, needs, and wants of those who are relatively needier (Ferreira, Proenca, & Proenca, 2015). It technically renders the givers a sense of satisfaction owing to the channeling of efforts to the right places in light of helping those who are in need through a set of normalized rules, policies, and code of ethics.
Notably, the non-profit management system rely on the capacity to contagiously uphold core values, which are aligned to the code of ethics (Benevene et al., 2018). Unfortunately, ethical requirements and laws are not admissible in a court of law (Sanzo, Alvarez, & Rey, 2017). On the contrary, they are just a set of conduct directing rules and regulations that must be used to inform and direct the workability of the organization (Randle & Dolnicar, 2015). According to Sanzo et al. (2017), a majority of the people in various unethical non-profit organizations only require to acknowledge and appreciate the role of conduct adherence when it comes to matters pursuance of the various goals and objectives that could be attained to add value to non-profit organizations. On the other hand, Benevene et al. (2018) assert that the functionality of non-profit organizations entirely depends on the cultural tendencies that are developed among the various groups of followers that make up the organization in general. For example, the inapplicability of the profit factor makes organizational management at the non-profit organizational level tedious and vulnerable to failure.
Non-profit organizations do not only require sensible considerations while pursuing their dealings but also a well-defined approach to factor in the question of generosity and sacrifice for the betterment of others' welfare. Charity affairs are entirely founded on the willingness to give precisely in helping the achievement of a set of pre-set rules and operational directives (Ferreira et al., 2015). Competencies and loyalty are some of critically and imminently influential factors that are difficult to satisfy amid the functioning of the goodwill driven non-profit organization. Practices such as translational research are merely designed to enable an in-depth understanding of the risks and uncertainties that lurk within the functional area of the non-profit organization (Ferreira et al., 2015). Unlike private for-profit organizations that normally driven by monetary value added to the organizational system as outcomes, non-profit businesses can only operate on the level of agitated dedication to helping the needy equitably access whatever it is that seems to deter their attainability of goals and objectives.
How Non-profit Organizations attempt to Lure Volunteers and Stakeholders
One of the commonly recommended approaches to dealing with the difficulties in attracting a sufficient number of volunteers that can comfortably run the various duties and practices designed for the functionality of the non-profit organizations to completion is the corporate social responsibility. According to Cycyota, Ferrante, and Schroeder (2016), corporate social responsibility (CSR) is one of the entirety of the processes that are channeled toward the betterment of the livability and prosperity of the people who make up the host communities to non-profit organizations as well as their adjacent environments. Corporate social responsibility (CSR) services and programs could be used to relay a message of ambassadorship for the non-profit organization through help calls for direct support and donations and the use of the various marketing directives that are designed to invite and attracting volunteers whose help runs and grants the non-profit organization eligible for existence in the contemporary capitalist economies (Cycyota et al., 2016). The main essence of instituting the corporate social responsibility (CSR) programs is to enable the attainment and spread of a generous help reputation, especially for the benefit of the purposively selected beneficiaries from the system.
The better use of organizational spirits to motivate the use of knowledgeable ideas and measures that could be considered to determine a wholly differentiated approach to organizational management, especially when it came to matter task allocation and retention on the grounds of the prolific contributions toward goal attainment (Benevene et al., 2018). This postulate is built on the fact that a majority of the socio-organizational programs in non-profit businesses do not only pose a challenge to the outsourcing of the necessities on the grounds of goal attainment and satisfaction of the dire need for objective and goal attainment at the state level (Benevene et al., 2018). In other words, it is easily recognizable how keen organizational people should behave as a response to the various duties and goals of the operation.
Technically, non-profit organizations are in a better position to signify the unified correlation between factors of success, which must be leveraged in the event of outlining the workability of the organization, especially in matters adjustment to fit and address the prevalent issues that deter the assurance of the organizational effectiveness (Rim et al., 2016). It is critical to ensure the effective delinking of factual matters when it comes to the organization of nonprofit organizations on the grounds of shared responsibilities, visions, and mission goals (Benevene et al., 2018). Therefore, it calls for the institution of informed leadership and managemen...
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