Paper Example on Food and Beverage Industry: Production Techniques and Areas of Production

Introduction

Food and beverage industry comprises of the organizations and businesses that produce, regulate, manage, and distribute foodstuff and drinks. They form a vital part of the society. Our ancestors lived according to their abilities of hunting, planting, or fighting for food. Organizations have learned the varieties of food available in different areas of the globe. Food production is the processing of raw, prepared or semi-prepared foodstuffs. Beverage production is defined as the processing of semi-prepared or raw beverage products to prepare them before serving to clients. For example, natural products like coffee require processing before being served.

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The Coca-Cola Company is one of the major beverage producers in America. They manufacture and sell beverages to bottling enterprises. Soft drinks production is a competitive business hence production techniques must be continuously improved (Baah, Sandra, and Linda 15). This enables Coca-Cola to meet the high-quality standards for their beverages by utilizing the most cost-effective manufacturing techniques. The major operations involved in their production include creating the packaging material, and canning and bottling the final drink. Packaging is made possible by manufacturing close to the bottling plant to save on the costs of distributing the bottles. They use minimum quantities of packaging materials in the plastics and can bottles to make it easier to reprocess or crush at the end of the life cycle. At the canning plant, the cans are delivered in bulk. They shape their cans into an open cup to prepare them to receive drinks. The ring pull ends are to be fitted after filling. Hence, the cans are not fully formed during production. After verifying that the cans have no faults, they are rinsed ready for filling. Coca-Cola has more than 900 bottling facilities across the world.

An example of a food production company is Dole Food Company. It produces vegetables and fruits. It is headquartered in Westlake Village, California. They produce more than 300 products in about 90 countries. They market products such as pineapples, bananas, salad, and grapes. They have state of the art techniques that safeguard their fruits and vegetables. This reduces contamination by limiting human contact by using modern machines. They use Radio-Frequency Identification (RFID) chips to enhance their product safety and quality while processing (Harris, Jennifer L., et al 55). The RFID chip tracks the origin of the product to ensure that all protocols from growing, harvesting and processing are observed. The main areas of production in America are agriculture and manufacturing.

Random Events in the Food and Beverage Industry

The American Food and Beverage Show in Miami Beach happened in September 2017. The show aimed at providing exhibiting companies with unmatched opportunities for discovering innovative products and new ideas and markets. The companies enjoy an increase in sales and profits as they meet new customers during the conference.

The Coca-Cola Company has an event in East Los Angeles. With the help of local consumers, they aim to achieve the industry's goal of low or no sugar availability in their drinks, product positioning, and improving awareness to encourage customers to purchase their products.

Dole Food Company in January 2018 donated a new salad to Saint Ambrose School in Ohio. This was to offer kids with fresh and healthy food. The salad consisted of a wide array of fresh vegetables and fruits to boost the nutritional choices of students during breakfast and lunch. One in three kids in Ohio below 11 years is at risk of becoming overweight. Dole Food goal was to establish a healthy eating habit for the children which will enable them to avoid obesity.

Major Inputs in the production of Food and Beverages

The major input resources used in the production of goods and services include people, energy, finance, raw materials, and information. They are put into the manufacturing plant of companies to obtain the desired output. The Coca-Cola Company and Dole Food Company uses the factors of production such as capital, enterprise, labor, and land. Capital entails all the resources used to produce goods and services. The capital in of these companies includes the machinery used to produce bottles and fruits and vegetables respectively. Labour refers to the employees responsible for producing products. All the factory workers and managers are labor sources for these companies. The raw materials used for the production of Coca-Cola products and Dole Company are the main inputs. They include water and sugar for processing Coca-Cola beverages. Dole Company uses farm produce such as bananas, vegetables, and strawberry.

Primary Use of Product

Coca-Cola produces various types of beverages. The major use of these beverages is to fight thirst and offer nutritional value to the body. The Minute Maid drink is considered healthy and is demanded by parents to give it to their children. The Full Throttle is an energy drink preferred by athletes to boost their performance.

The fruits and vegetables from Dole contain essential minerals, chemicals, fiber, and vitamins which protects people from diseases such as diabetes, heart attack, and cancer. Obesity in America has become a major health issue. This can result in diseases such as coronary heart attack which increases the mortality rates. Therefore, the Dole Food Company advertise their products to reach families to enhance healthy eating. The nutritional values in the fruits will help to reduce cases of obesity. Thus, the mortality rates dues to lifestyle diseases will decline.

Major Consumers

Coca-Cola Company targets to satisfy the needs of all peoples. Their drinks target diverse age groups, sexes, lifestyles, and ethnic societies. The Disney hundred Acre Woods is a fruit juice produced by the company. The major consumers include children both male and female within the age of three to ten years. The company produces different flavors such as Apple banana and Cherry for these kids as they explore the woods. Additionally, the Qoo fruit juice is produced for children from Europe and Asia. The product has a whimsical cartoon character on the front to attract these kids. Minute Maid major consumers are children below ten years and adults above 40. The drink has various flavors such as orange, apple, lemonade, and cranberry. It is a healthy beverage and also has a great taste. The healthy check motivates parents to buy it for their kids. Additionally, older people consider it for the available health benefits. The major target market for the company is the people aged 18 to 34 years who consume the beverage frequently (Pfitzer, Marc, and Ramya 9).

Many households across America consume Dole Food Company's fruits and vegetables. Fruits and vegetables are demanded on a daily basis in homes. They sell their fresh fruit to institutions, retailers, and wholesalers internationally. Their packed fruits are distributed to consumers around the world. Schools in America have become major consumers of fruits and vegetables. Households of three or more people are the main customers. This is because their demand for fruits and vegetables are high.

Works Cited

Baah, Sandra, and Linda Bohaker. "The Coca-Cola Company." Culture 16 (2015): 17.

Harris, Jennifer L., et al. "US food company branded advergames on the internet: children's exposure and effects on snack consumption." Journal of Children and Media 6.1 (2012): 51-68.

Pfitzer, Marc, and Ramya Krishnaswamy. "The Role of the Food & Beverage Sector in Expanding Economic Opportunity." CSR Initiative Report 20 (2007): 9.