Paper Example on Evaluating Performance of Email Platform: Excel Spreadsheet Timeline

Evaluating the performance of the email platform This will be an ongoing process, and the assessment will be done once the email platform has been developed and implemented

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Excel Spread Sheet

start date end date description duration days

1/11/2019 1/11/2019 Setting the Company's Goals 1

2/11/2019 3/11/2019 Choosing the Email Marketing Platform 2

4/11/2019 5/11/2019 Importing and Exporting the contact's database 2

6/11/2019 6/11/2019 Creation opt-in forms and integration of existing ones 1

7/11/2019 9/11/2019 Integrating the platform with relevant software 3

10/11/2019 11/11/2019 Creation of an Email List 2

12/11/2019 14/11/2019 Selecting the type of campaign, the company will use 3

15/11/2019 18/11/2019 Compiling the budget and defining ROI and implementing the platform 4

The corporation is supposed to go for a platform that enables them to create emails using unrestrained accounts as well as fields from a single storage TB headlong (Jennings, 2007). The platform should accommodate the addition of several fields as well as accounts without considering its contracted space volume with a control sheet from where the corporation will be able to access the received as well as unread messages from each account.

There are several samples of good email platform, which may include: headspace, which is a guided contemplation app (Jack, 2016). The platform sends several pictures to their subscribers to watch at every location in the world. The main advantage of this app is that its newsletter's structure is suitable for those people who lack adequate time to scroll long emails. So, the app is brief as well as simple hence saving much of the readers time.

MailChimp is another email platform that is used by outworkers. It is easy to use and comprehend integration through Google Analytics. The free form allows the individuals to forward 12,000 emails every month to an overall of 2,000 subscribers. Simply, the recipients list and the formal messages aspect are configured (Jennings, 2007). Also, it contains an automatic system of subscription along with statistic control which monitors marketing results.

An email platform that has a modified domain with the company's name will produce several advantages concerning location since it aids the project f the company with serious as well as professional images hence winning the customer. Several companies can get potential customers due to the email platform, which shows the commitment of the company. It is always good to consider the platform that is attractive to clients.

References

Jack, A. (2016). Editorial email newsletters: the medium is not the only message.retrieved from 03 february 2020, from https://www.raisesights.com/1197167?ad=1335665&kw=199dea94d94674f6fc077b006426dc4d

Jennings, J. (2007). Ten Steps for Developing an Effective E-mail Strategy, Part 1. Retrieved 03 February 2020, from https://www.clickz.com/ten-steps-for-developing-an-effective-e-mail-strategy-part-1/67073