Paper Example on E-Business Systems

Introduction

The chosen industry under this study is based on banking and finance. The banking and finance industry has been in existence for a long while, and people have been coming up with companies so that they can be able to serve customers and still earn intensively from the same. The baking and finance industry has been able to employ a good number of people, and that is the reason why many continents have also opted to take part in the same. The companies under study, in this case, are The National Bank of Kuwait (Middle East Company) (https://nbk.com/nbk-group/about-nbk-group/who-we-are.html), Barclays Investment Bank (America) (https://www.investmentbank.com), Munich Re (Germany) (https://www/munichre.com/en/homepage/index.html), and Kenya Commercial Bank (https://ke.kcbgroup.com).

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National Bank of Kuwait

This company has been in existence for a long while and each it uses a website to get in touch with consumers, and it has a way in which it addresses the 7Cs. For instance, it has a website that is clear and considers all the issues revolving around the banking and finance industry. The website is not complete, it is not courteous, concrete and also lacks a lot of conciseness. This website is also not easy to navigate as most of the tab is hidden as dropdown lists. Also, the entire website only focuses on the company profile instead of providing people with the banking needs which is the most in important thing in this case. The website lacks a number issues based on the 7Cs and also when looked from the perspective of user-friendliness.

Barclays Investment Bank

The website used by the Barclays Investment Bank is complete in that it has all the tab that one would need to be able to access the banking services in that aspect. The drawback that comes with the site is that it is not clear on the objectives, it lacks elements of courtesy, concreteness, and conciseness. The website used by this company is easy to navigate as all the services that one would need are displayed on a single webpage. One does not need to move from one page to the other to be able to get the desired services. The page has also used pictures and graphics to make sure that it is attractive. Also, it has pages that explain how the bank works and this is a better way of connecting with the community.

Munich Re

The website under this company bears most of the elements in the 7Cs in that it is complete, clear, concise, concrete and also correct. This is shown by the fact that it has some ways in which one can navigate and still end up getting the desired results. The website, in this case, is also easy to navigate and getting the services is also an easy task. Downloading the documents that are located on the website is easy although one needs to have the necessary credentials to get access to them. This means the security and privacy that is connected to the website is technically stable. The linking capabilities of the web were well exploited, and this was geared towards targeting the youth who are frequently connected to the internet.

Kenya Commercial Bank

The website used by this bank is the most appropriate than the rest in that bears all the factors that are found in the 7Cs. This is shown by the fact that it is complete, courteous, concrete, clear and concise. The website has a search box that one can use to look for a service. It has navigation buttons and also has ways in which one can link up with the officials to get the technical services in that line. This website targets anyone who can use the internet. The tabs, in this case, are made in such a way that they facilitate better-downloading capabilities, and also connects well with the community. There is the use of graphics and images that capture the attention of the users, and most of them have families making it a better way of connecting with the community.

Recommendations

The National Bank of Kuwait has the weakest website, and that means that it needs recommendations on how it can be able to improve and to serve the customers as per the needs of the banking and finance industry. The primary target of the website is anyone who would want to get the services of the company from any location without having to visit the offices physically. In that case, the website is supposed to be designed in such a way that it provides the banking tabs that facilitated the sending of money from one account to the other, withdrawal of money, opening of savings account and also provision of how people can be able to register themselves as members of the bank.

The National Bank of Kuwait has the intention of providing people with educational products so that they can be able to understand some of its objectives especially when looked from the perspective of the website. The best method to use to be able to capture the attention of the consumers is first to take part in an intensive advertisement of the product. The adverts are supposed to be done via its website and also via social media platforms that are accessed by some people. The free educational product will, therefore, be brought to the market by partnering with the already established educational institutions and banking websites that are already stable. Also, the product can also be delivered to the market by using the right sales managers and improve the website so that it can provide a section where people can register for it.

References

Barclays Investment Bank (America). (2018). (https://www.investmentbank.com). Date Accessed: 21 Mar 2018

Kenya Commercial Bank. (2018). (https://ke.kcbgroup.com). Date Accessed: 21 Mar 2018

Munich Re (Germany). (2018). (https://www/munichre.com/en/homepage/index.html). Date Accessed: 21 Mar 2018

The National Bank of Kuwait. (2018). (https://nbk.com/nbk-group/about-nbk-group/who-we-are.html). Date Accessed: 21 Mar 2018