Paper Example on Cirque du Soleil: Accuracy in Identifying the Problem, Situation and Cause(s)

Introduction

The Cirque du Soleil overview tracks the current status from notable events and changes that possibly contributed the challenge. The background checks captured in the indirect problem tree that reveals shaky transitions following the 1998 buyout by Guy Laliberte orienting it to current difficulties. Such is evident in the failed decentralization efforts that bore re-centralization, thereby eroding Cirque identity as it expanded in new markets. The analysis shows that failed decentralization and commercialization efforts eroded the Cirque's originality aspect. Secondly, the commercialization brought the business atmosphere that eroded the artistic identity that defined Cirque. Besides, Cirque is failing to satisfy the unique requirements in Asian markets hence unable to meet the management's high expectations. It is suffering internal divisions as some employees feel marginalized. The analysis shows the failure to break into the Australian market and inability to cast new talent in upcoming shows aggravating the situation.

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Viability Proposed Actions to Reduce the Problem

Investing in research to discover and understand the demographic Cirque targets to reach in the Asian market is key to providing satisfactory performances. The discovery of tastes and preferences in the Asian market would enable Cirque to offer tailored performance. The research would make the management more informed of the requirements, upon which Cirque can offer experimental performances. Also, lowering the ticket prices is prudent given lower annual income in the Asian market. It would make the shows affordable to many families, thereby generating more revenue from mass attendances.

The barred entry into the Australian market mandates Cirque to consider the partnership with a local player. The management should consider running a joint venture in shows it aired as a limited package to the Aussie audience. However, Cirque cannot replicate its American performance. Instead, researching target audience is key to providing tailored performance hence ensure acceptability of Cirque shows. The involvement of employees in restoring the artistic atmosphere through increased compensation and participation of new talents in travelling troupe will tighten the employees bond. The changes should become the basis of restoring the Cirque identity and yield acceptance in the Asian and Australian market.

Do you Agree with their Proposed Decision

The proposed decision to lower the ticket prices in the Asian market will ensure increased attendances during Cirque performances. However, the affordability alone cannot single-handedly confer breakthrough to Cirque if it replicates the American performances in Asia. Instead, Cirque should embrace a glocal strategy to adapt its shows to the host audience requirements. The flexibility will enable it to adjust the content of its performance to suit the audience requirements that differ from country to another.

Do you Think the Action and Implementation Plan is Feasible?

Engaging market analysts drawn from the target regions is an important source to discover, learn and understand unique tastes and requirements. Hiring the market analysts is key to develop acceptable shows and adjust performance to fit regional tastes. The involvement of Cirque employees in the market analysis would make it feasible to offer localized performances. Secondly, investing in development shows tailored to specific regional tastes is feasible to accomplishing acceptability for its shows. The inclusion of volunteers to perform in the Cirque Lite would ease the sourcing of talents incorporated in the travelling troupe. The audition of volunteers will expand the talent source incorporated in upcoming shows.

What are the Possible Limitations?

Cirque will surely experience high audition costs alongside the high expenses incurred during customization of content. Also, it would take a longer period to incorporate the new talent into the upcoming shows. It makes the volunteer recruitment a long-term solution, leaving Cirque unable to address the talent insufficiency in the short-term.

Would you have Handled the Analysis Differently?

The stair-case analysis befits the Cirque situation with its focus being revealing the cause of challenges in Asian markets and insufficient talent. Its viability is evident in revealing employees disconnect, insufficient talent and delayed market breakthrough as challenges experienced by Cirque. However, the approach only reveals snapshots of the challenges without showing what causes them. Consequently, I would use a reversed-analysis approach by prioritizing the challenge and evaluating its cause. I would involve holding an inquisitive rationale including what causes the talent inadequacy? How best can Cirque overcome talent insufficiency from available alternatives? What are the requirements, tastes and preferences of the regional audience? How can Cirque incorporate the regional requirements into its future performances? What caused the disconnect between Cirque and its employees? What eroded Cirque original scope? The answers to questions above would offer me sufficient basis to improve Cirque performances in future.