Paper Example on AMC Aims to Provide Movie-Going Experience of Highest Quality

Introduction

AMC aims to provide the best possible movie-going experience for the clients. The company thus focuses on the following aspect to achieve the goal of providing values for the customers. Their first focus is on high-quality exhibition, and in-demand films form studios (Bhatt 80). One of the approaches that the firm has focused on is to ensure that theatrical exhibitors have the right to show the film within an exclusive timeline before others (Lavender-Smith 20). Besides, the firms have focused on providing first of the call sound system in their theatres. Therefore, the firms have concentrated heavily on the highest quality technology. With this in mind, the firm hopes to offer the best experience and thus get more clients.

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Change Vision

With the changes in society, the firm should focus on adopting some of the latest approaches with the aim of increasing profitably. The vision of the company should be to focus on digital technology to provide services to its clients. Some of the change includes changing content viewing habits (McCabe). Today the digital age is delivering content on-demand, which has shifted the consumption of film. The firm should also focus on the explosion of entertainment options (Kim). With the latest options such as phone tablets, games, sports and concert, the firm needs to venture into these new dimensions. Lastly, the firm should focus on shortening the theatrical windows (New Negri). The content owners or studio have several ways of monetizing their films beyond the theatrical window. Therefore, minimizing the time should offer better options for the clients. There is a change in the industry, and it is essential if the firm can re-shift its focus. While the current focus is good, there is a need to diversify. The diversification can focus on venturing into the online market for the delivering of content. Already companies such as Netflix are doing well. The online space has grown in the past few years and providing a variety of options for the cinema industry. While the traditional approach of watching moving might be profitable focusing on other aspects such as tablets and games could provide the firm with more profits.

Works Cited

Bhatt, Swati. "Streaming Technology and the Entertainment Industry." The Attention Deficit. Palgrave Macmillan, Cham, 2019. 75-95.

Kim, Jacqueline GH. "Digital Media and Unionization in the "Guilded Age: How Labor Organizations in the Entertainment Industry Are Swimming Against the Current of Streaming New Media and Technology.", 2018.

Lavender-Smith, Jordan. The New Reflexivity: Puzzle Films, Found Footage, and Cinematic Narration in the Digital Age. City University of New York, 2016.

McCabe, Ellen. Living the Stories We Create: Preparing Students for the Digital Age. Springer, 2018.

Negri, Sabrina. Archival Clues: Film, Digital, and the Evidential Paradigm. The University of Chicago, 2017.