Organizations: Achieving Quality Through TQM - Essay Sample

Paper Type:  Essay
Pages:  6
Wordcount:  1573 Words
Date:  2023-03-13


Organizations use various approaches to manage the quality of their products and services. These approaches include: Total quality management approach (TQM) that is mainly concerned in ensuring that organizations produce quality products and services as well as in ensuring that both customers and employees are satisfied (Goetsch & Davis, 2014). This is primarily focused on monitoring quality throughout the company by every individual within those organizations. It means that if problems or errors are detected or spotted during the process of production, it is the primary responsibility of that individual to solve those problems before they affect the process. This approach helps in solving problems once they are identified before cascading to reach customers. TQM has facilitated the development of a system to enhance the services and products of Audi. It provides a useful measure of quality products to increase customers' satisfaction. Thus, the implementation of TQM in a company affects the productivity and quality of products positively.

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Quality assurance uses auditors to measure the standards of products produced; it helps companies like Audi to meet the demand and expectations of their customers. Quality assurance management saves on cost and handles issues before they become more abundant. They will encourage the company to maintain quality standards. Investing in the system is cheap and very effective, especially when established from the start. When done correctly, they provide confidence, and examine the products and let organizations market their products without fear.

Typically, the total quality management approach is concerned about the satisfaction of customers, employees as well as suppliers, and therefore, it requires continuous improvement (Rothaermel, 2017). Besides, organizations use a strategic and systematic approach to manage quality. This approach is considered to be a critical component of quality management because it helps organizations to achieve their vision, mission, and goals (Rothaermel, 2017). The strategic and systematic approach involves the formulation of a premeditated plan which fits in quality as the main core component. Customer satisfaction gives Audi a competitive advantage in the automotive industry enabling it to capture a significant market share. Customer satisfaction affects the bottom line directly. Organizations require a well-structured and systematic process to help them create an environment that supports a quality culture.

Audi Company should create a customized survey for each customer group. The survey will help the company manager to initiate baseline data on how customers perceive their automotive products and services. Once establishing the baseline, it is easy for the company to develop a plan based on consumer feedback. The organization should create a plan based on SMART objectives. The plan should show how staff members have been assigned duties to minimize ghost workers. The next step is resurveyed. After one to two years, the manager should resurvey the customers to check on their improvement. Customer taste and preference usually change with time and therefore being updated helps the company to evade unnecessary risks.

An Explanation of How Organizations Benefit From Continuous Improvement

Organizations benefit from the process of continuous improvement in multiple ways, including; it plays an imperative role in empowering employees within an organization to stay more engaged (Goetsch, & Davis, 2014). In this regard, it allows them to identify and solve various problems within an organization, thus enhancing their efficiency in the work processes. By letting the employees know that the ideas and decisions are highly valued, it makes them feel more important, thus improving their performance within an organization. Besides, continuous improvement helps in reducing employee turnover within the organization. Employees who participate actively in making the organization better have a greater sense of pride, belonging, and accomplishment, and therefore, they feel tough to leave the organization.

Moreover, continuous improvement drives organizations towards improving their products and services, thus making them more competitive (Rothaermel, 2017). Also, it helps the organization to enhance customer services, thus delivering value to the consumers. In this regard, Continuous Improvement allows organizations to identify consumer's value hence reducing wastage during the process of providing service.

An Analysis of the Differences Between Compliance and Ownership-Based Approaches to Achieving Quality

Compliance based approach towards attaining quality entails complying with established regulatory frameworks and standards set to guide the organization in producing products and services. Compliance may cover several realms in manufacturing, such as product safety, health safety, and laws related to employment, among many others (Rothaermel, 2017). For organizations to be considered compliant, they must abide by these set regulatory frameworks and standards. On the other hand, an ownership-based approach towards attaining quality looks at quality as being the responsibility of an individual or a particular department. Therefore, they should have more ownership and recognize that their work is essential in helping the organization to achieve quality.

An Explanation of How Quality Management Supports Performance

Quality management supports performance by enhancing the quality of products, services, or even processes that are mainly focused in meeting various diverse needs of customers and also in exceeding the expectations of consumers thus leading to enhancing customer satisfaction and the performance of an organization (Goetsch, & Davis, 2014). Besides, it supports performance by supporting the development of employees and also establishing effective communication among employees, managers, and consumers. Moreover, Quality management supports performance by ensuring that employees are in the position of obtaining reliable, consistent, and timely information that they require to carry out the functions effectively within the organization. Moreover, quality management supports performance through supporting strategic quality planning of an organization that comprises its vision, mission, and values of the company.

An Evaluation of the Main Approaches to Performance Evaluation

Performance evaluation is critical because it helps the Audi Company to determine areas of critical concern that may require improvement (Rothaermel, 2017). Performance evaluation is imperative since it allows Audi to make appropriate decisions regarding its performance. There are several approaches to performance evaluation, such as management of objectives approach which guides the company, whether it is in alignment with its quality objectives. 360-degree feedback is another approach that can be used by organizations to evaluate their performance. This approach helps to get feedback from employees, consumers, and management, thus aiding the firm in making the appropriate decision (McAdam et al., 2019). Besides, organizations may use the assessment center approach to evaluate performance. For instance, they can use this approach to assess and determine the satisfaction levels of customers.

An Examination of the Role of Quality Management in Meeting Customer Needs

Quality management plays a critical role in meeting the diverse needs of consumers. For instance, it helps companies to understand various respective demands and needs in the market and balance them with the requirements of consumers (Rothaermel, 2017). This ensures that organizations can exceed the expectations of customers by providing quality products and services as well as aiding them to understand specific areas of service or product that may require improvement. Thus, quality management helps organizations stay focused on addressing the various needs of consumers.

The assurance dimension entails inspiring trust and confidence through the provision of expert service that meets or exceeds customer expectations (Sood, 2017). It is not only essential to possess the expertise, but it is also important to showcase it to the customer in the process of interacting with them. Research shows that customer's assessment of a service provider's quality is increased if the service provider both possesses and shows their high level of skills and reduced by the presence of the skills and a poor display of them at work. Assurance is cultivated by displaying certifications and making a professional presentation at the workplace that demonstrates work ethic and competence.

Analyze the Role of Administrative Systems in the Effective Management of Quality

Administrative systems refer to a set of procedures and rules that aid organizations in managing the quality of their products and services. Organizational policies are specifically aimed at ensuring efficiency, consistency, responsibility, and accountability of organizations in delivering quality products and services (McAdam et al., 2019). Therefore, administrative systems play an imperative role or function in managing the quality of Audi's products and services. They also help in managing employees in delivering quality products within an organization.

Explain the Role They Play in Supporting the Management of Quality

Audi's administrative systems support quality management by helping identifying specific problems or errors that are likely to affect the quality of the firm's products and services. Administrative systems play an imperative role in managing quality with organizations, thus leading to increased productivity (McAdam et al., 2019). Administrative systems help Audi to achieve its quality goals since they aid in ensuring that efficient and effective processes are following when producing and delivering products and services to consumers. Therefore, administrative systems play an imperative role in managing quality, ensuring that an efficient and effective process is followed, thus leading the satisfaction of both its customers and employees.


Goetsch, D. L., & Davis, S. (2014). Quality management for organizational excellence: introduction to total quality. Harlow, Essex, England: Pearson.

McAdam Pearson. R., Miller, K., & McSorley, C. (2019). Towards a contingency theory perspective of quality management in enabling strategic alignment. International Journal of Production Economics, 207, 195-209.

Rothaermel, F. T. (2017). Strategic management. New York, NY: McGraw-Hill Education.

Sood, T. (2017). Strategic marketing management and tactics in the service industry. Hershey,

Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA): IGI Global.

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Organizations: Achieving Quality Through TQM - Essay Sample. (2023, Mar 13). Retrieved from

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