Meaning of Cell Phones - Free Report Sample

Introduction

To start, Goggin attempts to elaborate on the meaning of the cell phone. Since the invention of cell phones during the nineteenth century, it has become part of the day to day lives of numerous individuals across the world. Cell phones have exposed much disparity and attention and becoming more than a tool for voice calls. The author avers that telecommunication has endured a fundamental modification from being about voice communication to becoming mobile, flexible, and customizable, linked with an individual rather than a household (Goggin 2). Besides, the telephone is a cultural technology that is adopted by the beliefs within the atmosphere of global and social relationships enclosed through global and cultural association's procedures. Global capitalism frames these international and cultural relations. The author claims that cell phones are being incorporated into the television, for instance, voting on programs, downloads of pictures, and video (Goggin 2).

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Mobiles

Mobiles are hybrid tools that articulate with other new equipment such as location, portable digital assistants, and cameras. The proliferation and the bewildering variety of cultural performances rotate around cell phones, text messaging, fashion, music, identity construction, remote parenting, regular daily work practices, and interrelating with television programs. Cell phones have been linked with qualities of portability, mobility, and customization. Thus, telephones are of powerful political and economic interest as they display the center of the vast revolution in media and communication presented by the introduction of digital technology and convergence.

Reason for Choosing Cell Phone

Westlund, in this article, states that multimedia and mobile phone convergence has transformed the technological setting, presenting an extensive range of different uses such that the device is no longer only a phone. For some individuals, the mobile is considered fundamentally as an interactive communication device, while others perceive it as a multimedia gadget. Relatively, it has become a personal mobile tool that incorporates both multimedia and communication functionality. The author defines multimedia functionality as the ability of a mobile device to handle animation, text, graphics, and audio in a collaborating method (Westlund 92). The transmission of handsets capable of operating as mobile multimedia tools is augmenting globally. Besides, the diffusion is due to the enhanced technological design of mobile devices and the replacement pace. In numerous nations, there exist surging numbers encroaching upon those of published papers.

The author emphasizes that print is an essential intermediate for news diffusion, even in countries like Sweden and Japan, where there exists a high utilization of online news (Westlund 96). Also, the articles suggest that in Sweden, particularly the young adults, teenagers and white-collar employees have established the shift from print to online newspapers. However, despite Sweden's online newspaper increment, there has existed an augmentation in the number of broadcast customers since the millennium. The author claims that utilizing cell phones for news can be free, especially when listening to radio or browsing news through the wireless internet, for instance, WLAN (Westlund 98). Therefore, cell phones have enhanced the utilization of online information to an increasing degree of being observed as available free of charge through daily newspapers, TV, and radio.

Emergence of the Cell Phone

The article claims that the emergence of the cell phone has enabled marketers to enhance an extensive array of services and use a more robust set of marketing systems. The augmented capabilities of mobiles have aided marketers with a significantly extended set of probabilities to attain and serve customers through several apps. Besides, the unlimited plans for social media permit customers to possess unlimited browsing in common media networking sites, for instance, YouTube, Twitter, Facebook, and Instagram (Persaud and Irfan 420).

These sites provide marketers with the capacity to advertise services and products in an interactive and personalized method. Promoting content can be personalized founded on various parameters like client buying behavior, locality, situation, and demographic profile. Besides, the unlimited opportunity offers marketers an enormous chance to incorporate and extend their social marketing approaches with their mobile marketing plans. The author states that the smartphone is a vital stage in the mobile marketing technology evolution as it can integrate location-based marketing impeccably, Bluetooth and other tools with physical store web-based advertising to generate more significant customer experiences (Persaud and Irfan 420).

Conclusion

Thus, the capacity to offer time-sensitive alerts to clients allows the brand to safeguard customers from a latent loss, or other redundant challenges caused by inadequate valuable data. Therefore the cell phone can convert the value of marketing and customers' shopping experiences as buyers can quickly and easily shop in various channels with a more significant level of personalization, efficiency, flexibility, and convenience.

Works Cited

Blitz, Mark. "Understanding Heidegger on technology." The New Atlantis (2014): 63-80, www.thenewatlantis.com/publications/understanding-heidegger-on-technology. Accessed 28 August 2020.

Goggin, Gerard, ed. Mobile phone cultures. Routledge, 2013.

Heyworth, Gregory. How I'm discovering the secrets of ancient texts. Ted.com, 2015, Accessed 28 August 2020, from www.ted.com/talks/gregory_heyworth_how_i_m_discovering_the_secrets_of_ancient_texts#t-715500. Accessed 28 August 2020.

Online Learning Insights. If technology is the answer, what was the question?, 9 October 2015.