Maximizing Customer Accessibility: The Key to Business Success - Essay Sample

Introduction

The success of business in any company depends on the approach it gives its customers in accessing the product. The explanation reveals that the mode of payments that are exercised by most companies plays a vital role in either attracting more customers or sending them away. Besides, if slight changes are identified and implemented, the most transaction becomes more comfortable and convenient regardless of the outlined miscalculations or hindrances that might be realized. However, choosing the Nordstrom Store is the most valuable step in identifying rational changes that can be exhibited to address pertinent changes that can be employed in making payments. Although they apply for a mortgage through the use of cards or online by PayPal, they still face significant problems in addressing the concerns of their customers (Slaton, Testa, Bakhshian, Reid & Fiore, 2018). The store is also subject to change and can employ other modes of payments to ascertain the purchase process. Notably, in fashion marketing and communication, people are attracted to certain clothes and are willing to glue to them regardless of the amount of time they spend to purchase it. Though others may wear out in the line or loss hope, Nordstrom store provides other means of accessing their products and making payments without necessarily going to the company. This paper focuses on examining modes of payments in fashion marketing and communications in the Nordstrom Store and its impacts on the company's customer journey with attempts to improve the process.

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Mobile Payment

The rise in technological advancements in business has adversely shaped various operations that the firms are engaging in to promote their customer satisfaction. Technology has reduced the amount of time spent making purchases as well as efficiency in accessing the intended products. In choosing modes of payment, mobile technology has ensured the fastest ever means and remains to be the cheapest and most convenient on. In most cases, the adopted method of payment determines customer satisfaction and attraction to the company. According to Viberg & Gronlund (2017), it reveals how accessibility can be used to reduce the amount of time in line payments and complications that are associated with other payment styles. However, through use, mobile payment mode reduces fatigue that is everyday inline payments. It also enables many customers to make payments at ago without interfering with others throughout the transaction process.

Mobile payment is the most convenient mode of payment that most companies should adopt to put their customers at the center of the purchase journey and brand experiences. Most customers prefer easier and efficient ways of getting their intended products. For instance, in fashion marketing, a customer may prefer trying on the clothes before making payment. Therefore, through mobile payments, the rationale is made easier as most of their demands are easily met and addressed within the shortest time possible. Notably, mobile payments allow customers to spend more time evaluating and making the proper choice of products before paying for them. This shows that the technology makes it more convenient for having completing experience with the brand for concrete decisions about the intentions to buy it.

According to Qasim & Abu-Shanab (2016), mobile payment mod is increasingly becoming competitive in business transactions. The payment mode has adversely eased the tension that had been evident in other means of accessing various products. However, every method of payment adopted in a company has a significant value and concern that it intends to address among customers based on experience. Customers are the backbone of every business, and their failure to be satisfied renders the company incompetent and doom to collapse. Therefore, the choice of mobile payment in the Nordstrom Store was mainly triggered by the experiences that were incurred in the past modes. For instance, the use of lines and PayPal proved to be less convenient in addressing significant issues that arise from the company. Similarly, most of the customers were felling discouraged due to the amount of time they send on lines and the inconveniences that were brought about by the PayPal payments.

The adoption of mobile payment mode in the Nordstrom Stores aims at solving issues that are related to crowding and line lines that have, in many cases, hinder customers from purchasing their intended products at different departmental stores (Qasim & Abu-Shanab, 2016). Long queues and crowding delay payments and increasing the amount of time spent in accessing the chosen product. Similarly, mobile technology in the company allows customers to try the product before making the payment. For instance, if a product of an individual's taste has been selected, the customer can comfortably try it before making a payment without fear of the long lines. Regardless of the negative aspects that can derail the payment modes or interfere with the system, mobile payment serves as the most convenient and efficient means of making a payment that companies can adopt if they intend to heighten their sales and customer satisfaction and experience. Overall, an adequately outlined mode of payment regardless of the barriers that can hinder its process is subject to increased profit and customer satisfaction. The rationale allows customers to feel comfortable with the product before or after the purchase.

Data Collection

Customer Satisfaction and Attitude

The primary data that was collected from the Nordstrom Stores is the customer's attitude towards the original modes of payments, use of line, and PayPal. Redundancy and crowding in other methods of payment revealed that most of the customers were not satisfied with the adopted means. Response from the questionnaires shows that most customers view different modes of cash as a setback to access their intended products. Similarly, through answers that some customers gave on other methods of payment, it is inevitable that they were not satisfied and needed other convenient means to access their intended products.

Data Collection Process

Identification of the Issue

In this stage, the issues of concern, payment mode was identified. Many ways of payments were selected and integrated for explicit exploration and verification. PayPal, use of line, and Mobile payment modes were incepted. The main issues, customer satisfaction, and experience were identified and evaluate through a broader spectrum to capture various rationales that can be employed to correct any available challenge. Method and approach involve conducting a proper plan of a procedure or process to be used in addressing issues related to the payment. Here, valuable concepts in the mobile payment model were discussed and compared with others such as PayPal and the use of line to identify the most valuable one. The variation was revealed an outstanding relationship that can be used to ascertain the best model to be employed. Customers were exposed to open-ended questions and interviews to get their responses towards other payment modes. The observation was employed to determine customers' experience and satisfaction.

Questions Asked

• How likely the use of mobile payment is a solution to issues in other modes of payment
• Do long lines and crowds affect the intent of shopping among customers in stores?
• What are the most significant barriers to using mobile payments?

Result

Results show that mobile payment is the most convenient mode of payment as compared to long lines and PayPal. Customer attitude and experience are the primary repertoires that validate the most convenient way of estimating payment modes. The hypothesis was adversely supported, and data collection captured a meaningful relationship between payment modes and the best techniques that are essential to validate an appropriate means of addressing customer's needs.

Analysis and Interpretation

The collected data was analyzed and interpreted basic on their credibility to the customer's wellbeing and satisfaction. The interpretation gave us a valuable approach to use other modes to create a valuable relationship within the company. However, the existence of contradicting hypotheses in the result exposed the data collection to choose of possible style (Wang, Hahn & Sutrave, 2016). For instance, in the mobile payment mode, significant barriers were identified, and their effects on the success or failure of the method. As a result, thinking about other means was triggered to provide a solution to the existing ones. The creation of a safe payment mode is essential in all business franchise increases customer's experience and satisfaction if the approach is adversely adhered to within an appropriate time and place.

User Journey

The connectivity and accessibility of a company make purchase convenient and efficient. The adopted method should capture specific points of the brand that is being solved.

Significance of Mobile Payment Mode in Business

Technological application in business is of varying importance that not only captured the production quality but also addresses issues that are associated with convenience and efficiency that is needed to improve quality services throughout the transaction mode. Mobile payment eases congestion, crowding, and inconveniences that are related to other methods of business transactions. Business transaction majorly provides a solution to complexities that arise when customers visit their premises. However, the creation of exceptional modes of payments increases customer's confidence and approaches that are being addressed within a specific time and place.

Challenges of Mobile Technology as a Payment Mode

According to Bezovski (2016), every technology has merits and demerits in its application to address business aspects and engagement with customers. However, the model has potential challenges that hinder its use as well as make it passive (Bezovski, 2016). It is cost-ineffective because it requires various resources to make it safe throughout the transaction process. Security concerns have been considered to be passive in technology, making it hard to adopt in case of technical glitches and network problems. As a result, several transactions fail to meet the intended goals and objectives. Regardless of the challenges that are evident in the technology, mobile payment mitigation is still possible to ensure that future application in the business system. Overall, through providing that all possible and potential barriers in the technology are addressed, the technology can reach many people across the business environment as well as ensure that they are capable of handling their transaction modes within the most appropriate time. If properly addressed and its main concepts evaluated, mobile technology can reach many consumers as possible.

References

Bezovski, Z. (2016). The future of mobile payment as an electronic payment system. European Journal of Business and Management, 8(8), 127-132.

Wang, Y., Hahn, C., & Sutrave, K. (2016, February). Mobile payment security, threats, and challenges. In 2016 second international conference on mobile and secure services (MobiSecServ) (...