Marketing Response to This Industry Is About to Be Disrupted by Scott Galloway

The video "This Industry is About to Be Disrupted" by Scott Galloway provides valuable insights about crucial marketing issues in the United States that Scott is trying to address. Fundamentally, he attempts to explain the manner in which the E-commerce will face a tremendous disruption. Broadly, Scott mentions that in Seven years, about 70 percent of the US consumers will have bought various items online and tries to imagine the price with which these items will be sold at.

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In my view, Scott has managed to provide valuable insights concerning the manner in which an industry can be disrupted based on the current marketing issues. I agree with Scott that regulatory burdens can be significant indicators that sector is about to under a disruption. Notably, the industries with high regulation often suffer a complacency based on the fact that they do not worry much about the experience that their consumers have as well as the optimizations of operations. The little regulations on the startups will mostly deploy the radical approaches that fall outside the current rules. The entrepreneurs will, therefore, develop the propensity of asking for forgiveness instead of the permission even bearing the fact that America has no history to defend. Through the regulations catch up, the E-commerce in the United States will likely to have sufficient customers as well as the marketing share to develop.

In support of Scott's view, I further believe that the opaque costing is another vital sign for an impending industry disruption. This situation occurs when the consumer demands transparency in the pricing strategies. As a critical component of the marketing principles, the consumers' demand and move to know the price has a significant influence in the marketing strategies employed in an organization or industry as it causes the shift from the traditionally opaque middlemen who could otherwise inflate the prices of products or services.

The third sign of a looming disruption is the customer dissatisfaction. Noteworthy is the fact that the customers or consumers hold an essential role in any industry and should be given the top priority in matters relating to the products and services. In situations whereby the consumers are not delighted by the products, services, or any other aspects that relate to a given industry, two things are likely to take place. Where the consumers are not happy, the actors within the industry can step in to delight them through the utilization of the appropriate consumers marketing strategies. These techniques assist in attracting them quickly so that they can remain to be an important part of the industry. In most cases, this situation always occur when the consumers have no options or choice to choose from. In the case of e-commerce companies such as online groceries and Amazon, they are driven into Oligopoly.

Conclusion

In conclusion, it is important to note that the industry disruption takes place beyond the control of the actors within. However, an impending separation in any industry primarily in the United States is reasonably predictable. Through wisdom regarding its predictability, numerous opportunities can be realized. Market leaders must, therefore, strive to understand the current level of disruption in addition to its susceptibility for potential disruption. Broadly, these entails the assessment of the presence and market penetration of companies, the financial performance of the leaders, and the operational efficiency of an organization in addition to its commitment to innovation.

Works Cited

Grewal, Dhruv, and Michael Levy. Marketing. , 2015. Print.