Literary Analysis Essay on Patagonia Tools for Grassroots Activists

Introduction

In the period of 20 years, Patagonia has developed and organized a tool of the conference where all the experts give practical training in helping the activists more effective. Patagonia's book captures the tools, best on wisdom, and the advice that was derived from the book. The book was mandated to achieve any tools, core skills such as campaign and communication strategy that took place in the grassroots. The book also enhanced effective business relations, fundraising, and using of technology services in the organization activity. The book was mandated to inspire, motivate, and educate the members of the public on how they can develop their economy into a dominant structure in the market.

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The book is organized into two sections, which include strategies and tools. Each and every chapter is written by an expert in the field. The book covers essential elements and effective practices in social structural growth. There is a hand on the case study which accompanies each chapter and demonstrates each chapter in action. There are various inspirations, according to activists such as Jane Goodall, ill McKibben, Anne Leonard, Wade Davis, and Terry Tempest Williams.

Social Media Policy

The authors stated that social media policy has clearly disclosed some of the essential positions that should be helped by different leaders in the market currently. He noted that social media is made of two sections include, including guidelines and standard writer policy. The social media are developed based on the new strategies of a particular organization. While aligning the following approach, ensure that you incorporate an effective that symbolizes other organizations in the market.

The book also enhances how to create a simple new media strategy for the organization. Several organizations in the market currently require a new media strategy. New media strategy helps organizations to be strategic in using social media while reaching out to the members of the public. It also saves time and limits and prioritizes the limited resources and reaching the right audience in the market. According to the book, some of the elements of the strategy include People, Objectives, policy, and technology. The organization should understand its audience in the market and how it will target them in the market. The objective of the organization is the goals they have set to achieve over a particular task. The strategy is the effective way of embracing social media in an organization, lastly is technology; you can decide what makes sense concerning how to tackle several factors in the market currently.

The author also stated that listening is an essential element of the engagement of the content strategy in the market. Listening is the act of discovering, volunteering, and understanding what other audiences are speaking about. For instance, the author used an example of the American Red Cross, which listens to different opinions of the members of the public on Twitter, Facebook, and Instagram on their operation. Red Cross America listens typically to the views of their follower audience in the market as they look for some of the factors that affect the company.

Contents are the short information's that are channeled through Facebook, Twitter, and blog post. An organization should develop an effective strategy that will contain a content creation of a particular task in the market. The content of curation will allow an organization to establish an effective structure that enhances a compelling composition in the development of the organizational policies. As an entrepreneur brand, you should encourage more people to engage in your brand content. Your restaurant should employ more people to invest in matters concerning the business structure in the market. The non-profit organizations should develop a transformative structure that enhances a useful platform in the organization structure.

This book, however, addressed crucial specific investment strategies that will enhance a systematic approach in the entire structure business structure. The book gives a holistic approach to organizations that should develop a unique platform in the market. Patagonia's book captures the tools, best on wisdom, and the advice that was derived from the book. The book was mandated to achieve any tools, core skills such as campaign and communication strategy that took place in the grassroots. The book also enhanced effective business relations, fundraising, and using of technology services in the organization activity. The book was mandated to inspire, motivate, and educate the members of the public on how they can develop their economy into a robust structure in the market.

Bibliography

Gallagher, Nora, and Lisa Myers. Patagonia Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement. Patagonia, 2016.