Free Paper Sample on SEO Spam: Manipulating Search Indexes & Black Hat SEOs

Introduction

Also known as spamdexing, SEO spam is a manipulating search index attempting to have content that they would not have otherwise. Search engine results are spam by black hurts SEOs with contents not inclusive in a prominent position or do not deserve to be included. The old-fashioned technique familiar in stuffing keywords is in the form of SEO spamming as pages, doorways and comments threads that are themselves links to spamming that lead to undue prominence in search results of the web pages (Lumberton & Stephen, 2016). Clients and SEO spammers want a piece of the pie in web content.

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However, their motivation is responsible for substantial proportional referrals valuable to them as they neglect legitimate work involved for SERPS to be secured. Malicious software can arise from the SEO malware that creates web pages and modifies itself when placed on the servers hence result in a means of serving spammers' interest. This is illustrated by an ecommerce store that has hidden links and infected sites to the footers adding thousands of new pages to make it more sophisticated to the user. Lately, the word press site was taken over by attackers who created a brand-new site by using malware, resulting in a legitimate site to have a different subdomain. As a result of the server's root directory, it is not easy for one to spot the SEO spam as they are hidden in coded malware to appear as legitimate content to site owners and ordinary visitors.

Social Media Use

Social media has become a significant marketing tool for various organizations in different sectors. Customers get connected; companies boost leads, sales, and create brands all by using social media platforms. The common reason why social media is an important marketing website is that it is affordable and provides opportunity for growth. With a few dollars, one can run huge campaigns by advertising their products on Instagram and Facebook with less regard on budget size. The advertisement is usually direct to the customers to ensure they get the product as well the company gets value from its sales. Social media marketing websites provide support as customers and companies have been brought together, making it easy to solve problems (Lumberton & Stephen, 2016). For instance, Twitter and Facebook are used to find information as well as solve problems by encouraging engagement between the company and the customer. Customers get to know the company details either through the Q&A session through video streaming and creating posts that allow replying. Also, there is a creation of authenticity as customers will be able to understand the business in a friendly way as the business will have built trust with the customer and a brand that will last longer.

Strategies for Avoiding SEO Spam

Setting up a Google webmaster tool email alert is one of the strategies used. This will involve Google to send an alert in case of server connectivity, pages not indexed and website malware attack. Secondly, keeping track of the backlinks profile involves performing negative SEO against the website to redirect or build a low-quality link to prevent spammers from succeeding. Tools like an open-site explorer and Ahrefs can be used timely to detect if there is a new link built to one website, however in the circumstance where email alerts on losses or gains of the website are needed. It is important to use monitor backlinks.com.

Additionally, there is a need to secure the website from hackers and malware. This involves using the Google authenticator plugin if you are using word-press and creating password verification to act as security. The last strategy will be to check for duplicate content. This is a way that spammer use leads to loss of rankings, and the website is penalized for avoiding such incidents (Ahmed Monzur, & Palit, 2016). It is important to employ the use of copyscape.com to identify when your content is somewhere else published without your request, keeping in mind that it is crucial to monitor. One's social media mention as they act as a hideout for spammers that needs to be reported.

Social Media Optimization

Social media are used as a catalyst to grow companies online. This also referred to as social media optimization.it simply involves the setting of twitter, Facebook and Instagram with company profiles to reach out to their targeted customers. (Lumberton & Stephen, 2016) Social media optimization allows the company to connect with the audience, strengthen the brand, get more visibility online and generate leads. This can be done by improving social media analytics tracking by using the URL to allow website traffic that gets to social media and employing UTM codes and Google analytics. Google's algorithm performance on social media takes many signals into account with the assurance of better results in optimized social media. Visual content leverage is vital as it a strategy to get many people on the site and attract followers and customers.

Conclusion

In conclusion, social media marketing is like an ingredient that needs one to understand customers’ needs, the social platform they are going to use, the kind of content they are going to share and the result they want to achieve. This illustrated by the use of youtube for informational videos, Facebook for generating leads and Instagram for sharing visual, impactful content as a strategy. (Chandler & Munday 2016) Building a strategic partnership that fosters a relationship that gives credit to social media and mobile optimization than any other marketing channel is important to help the company understand its organic influencers, brand fans, and strategic partners.

References

Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), 146-172.

Ahmed, S., Monzur, R., & Palit, R. (2016, December). Development of a rumor and spam reporting and removal tool for social media. In 2016 3rd Asia-Pacific World Congress on Computer Science and Engineering (APWC on CSE) (pp. 157-163). IEEE.

Chandler, D., & Munday, R. (2016). A dictionary of social media. Oxford University Press.