When looking at the financial strengths there is, need to focus on the solvency, liquidity, and profitability. In the annual report, we further see the various profitability ratios, in this case, the return on investment's ratio and the profit margin ration. The financial strengths of the company are further shown in its assets together with various investments that have been used in coming up with the different projects. The revenues, in this case, showed a decrease of two percent where the even though they were higher than the previous year. The expenses increased whereby they were in the various investments the company was undertaking. The company's financial strength can be shown in total assists being higher than the liabilities. In this case, the company can meet its short-term obligations. The probability of the company is still high as shown by the increased revenues from the different departments of the company. The company's weaknesses are seen in the way it does many investments and thus reduces its current assets, which can affect the way it meets its short-term obligation.
The company clearly shows the investments that are done together with the revenue form the different branches of the company that include Pacific Power, NW Natural, Cascade Natural Gas, Avista, and PGE are some of the sources that provided revenue to the company amounting to $151,323,244. Moreover, the various expenses of each company are further outlined in the balance sheet of the company.
The debt ratio of the company is
=$68,704,657/$34,830,732= 0.5
The debt ratio is lower than showing that for every dollar it has a debt of 0.5 dollars. The ration is less than one showing that the company has more assets when compared to debt. The financial risk, in this case, is lower. The company is in the energy stands to benefit from its investments and business since more customers are opting for greener options in term of energy. As a result, the company is financially strong and can generate more revenue at present from the increase in efficiency in most of its branches.
The strengths of the company website are that it gives more information regarding the company's performance particularly in how it performed well in 2016. The company has come up with various investments in the different branches to further help in attaining more revenue through increased and effective service provision. The website has various strengths that include having an interface that is easy to navigate. The menu items are quite clear and the information the required information can be found easily through the various links on the website. The information on the website can further be read quite easily. The company further provides concise information regarding its financial activities in the annual report section on the website through the balance sheet and the breakdown of the various expenses.
Conclusion
With regard to the strategic goals and their attainment, the company performed excellently as shown by the attainment of various goals set in the different parts of Oregon Energy Star. The evidence is clearly seen in the way that the company met its targets in the different companies providing energy. The various targets were met even though there were some investments that mostly led to the improvement of energy provision. The different branches of the company in the annual are shown to have met or exceeded the various expectations of the company.
References
Annual Report 2016 - Energy Trust of Oregon. (n.d.). Retrieved from https://www.energytrust.org/annualreport2016
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