FedEx American multinational courier delivery services company headquartered in Memphis. The company has grown over the years from increasing the number of employees, driving revenue and growth as well as importing its service quality. The company is known worldwide for its efficiency and sustainability initiatives. By examining the company's mission, vision, strategy and organoiron structure, the researcher argues that FedEx is among the forward-looking companies that will remain sustainable, profitable and reputable because its operation is aligned with its strategy.
Frederick Smith found FedEx corporation in 1971 by when he bought the controlling interest in the Arkansas aviation sales. The company was formed to fill the gaps in logistics and supplies, especially in package delivery. Fredrick Smith wanted to solve the gaps by introducing a more efficient and effective way to deliver packages within the shortest time possible. He started the federal express with the hope that the federal reserve bank would contract him deliver its packages through vehicles aircraft and ordinary mail depending on the urgency and the distance. FedEx pioneered overnight shipping and has been the leader in the local shipping and largest express transportation company in the world
The positive aspects of the strategy, mission, and organizational structure
FedEx does not have clear vision statement but its mission statement states that the company aims to provide superior financial returns for its invested though high value-added coordination, transportation, and related business services through the focused operating companies. The positive aspect of the company's mission is that it clearly communicates the company's overall goals, why it exists and the services it provides. the mission statement also highlights the company's primary market. It is a strong mission because it provides a unity of direction to the employees and promises to the customers. The company has a relatively flat organization structure with only chairman and CEO followed by the CIO. The other departments are divided in term of the division but all the other ranks have equal authority and reporting structure. The flat organization structures allow for faster decision making and strategy execution.
The company's short-term and long-term goals
The company's short-term goal is to practice stronger financial results to the shareholders. Provide superiors services to the customers in a way that meet their market segment needs and to develop a mutually rewarding relationship with both the employees and partners. the company main goals are safety in its operations which include ethical standards.
Sustainability is the company's main long-term goal (David, 2016). The long-term goals are to link people worldwide and reduce carbon emission in its operations through adoption of fuel-efficient technology and renewable technology. The company has also reduced its carbon footprint by going paperless.
What the strategy, mission, and organizational structure say about the company
The company's strategy indicates that the company's take into consideration three main t in its operations and strategy development. These include people, environment, and profit (David, 2016). The mission statement provides that the company is focused on delivering value to all the stakeholders and organizational structure demonstrates that the company does not value bureaucracy as the exporting structures are small and the company is lean.
Ways to improve the strategy, mission, and organizational structure
The company can improve its strategy through stakeholder engagement. Each strategy is aimed at addressing specific problems. The company can, therefore, engage those who are directly affected by the strategy in strategy development (David, 2016). The mission is clearly crafted and does not need any improvement. the company should reduce the mission statement to a statement such as, "to deliver awesomeness to all public." Finally, the organizational structures are very flat which means that the decision could be mad and rushed to implementation with adequate evaluation. Therefore, the company should adopt a hierarchical structure by introducing the head of departments or title such as COO, CTO, CSO, HRM, or R&D to evaluate decisions, strategies and oversee implementation and report to the divisional leaders.
David, F. (2016). Strategic Management: A Competitive Advantage Approach, Concepts, and Cases (16th ed.). Upper Saddle River, New Jersey, United States: Prentice Hall.
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