Essay Sample on Web Design: Crucial for Establishing Credibility & Growth

Introduction

Today, with the developing technology and business practices, having a web site is fundamental in every business. Websites are vital because they assist in establishing credibility, which is essential as it impacts the audience and the business. However, it is not about just having a website but an excellent web site design that creates a proper online presence since it can break or make the business, especially in marketing. A good web site design is critical since it gives the audience the first impression of the business, aids the search engine optimization strategy, sets the impression for the customer service, and builds trust with the customers. Thus, this paper will provide a web site analysis by evaluating two web sites.

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Amazon.com, Inc

Load Time

In Amazon.com web site load time, it took less than 3 seconds to load, which is a reasonable load time for good website designs. Also, the web site offers an available HTML version upon the user's request.

Visual Appearance of Site

In Amazon.com web site, the page layout, color, and fonts are used consistently to convey the purpose of the site. Within this site, less than three fonts are used in the design and a moderate number of colors. Specifically, the design is based on a white-themed scheme, with black headers and footers, while a yellow shade is used to display the vital sections of the web site. This perfect combination of color meets the purpose of the site, intended audience, offers a clean and balanced design that is appealing to the target audience. As per the graphics of Amazon.com web site, appropriate content and images are provided, and it is hard not to notice the critical sections of the site because of the attractive combination of color.

Moreover, the text is legible with copyright and contact information easily visible on the site's footer. Since Amazon.com includes much information, one needs to scroll; however, the provided navigation makes it easy, which is a function that makes the purpose of the site clear. In terms of the user's personal information, the site has provided adequate security information by giving the user a chance to create a login account, offers amazon assistant, and also the ability to manage content and devices.

Structure and Navigation

Good web site designs create proper structure and navigation by offering simple and clear content. In the Amazon.com web site, the content is logically organized in different categories highlighting specific content such as (today's deals, help, sell, and gift cards). Within the navigation of the website, it is recognizable as navigation since it offers all the necessary features and is located in the same place on each page of the site. In different aspects of the navigation, it is simple to use and understand by different individuals be it buyers or sellers. There is a browser back button can be used since it provides no dead-end pages, and the user can easily navigate to the previous page. Additionally, the visual conversion of the web site's navigation, has perfectly employed colors, icons or images, and links. Even though Amazon.com Web site is crowded with information and product options, the most important sections stand out. For example, the site utilizes yellow color on the (Add to Cart button, Customer Review, See product detail, and the Buy Now) icons.

Also, there is the use of a green shade to show if the product is in stock and a visible icon for order quantity accompanied by text links. Also, the essential information is linked to the navigation systems (such as customer service, delivery location, cart, and language as well). One of the outstanding features in the Amazon.com web site is the quick look button which allows the customers to view the product in a single click meeting the rule of no more than three clicks for good web sites. Also, at the end of each page, the navigation allows the user to backtrack to the upper levels in the site by offering the (back to top) button. In the navigation between the different section on the pages, the site offers specific navigation button enhancing the ability to scroll across similar products and clear scroll navigation. Even on a busy page in the Amazon.com web site, contrasting style and colors have a visual hierarchy that draws the attention towards the essential conversion buttons and details.

Content Quality and Relevance

In consideration of the content quality and relevance in the Amazon.com web site, the content reflects the purpose of the e-commerce site. The web site offers the possibility of users to navigate through what they need with appropriate information for the intended audience. By offering details such as product details, comments, and product reviews, this offers sufficient information intended to meet user expectations and needs. Similarly, there is the use of headings, bulleted lists, and short sentences, free from typographical errors within the web site since it categorizes every detail according to the product and customer preferences with short visible texts that are easy to read. Even though e-commerce web sites tend to provide wrong details to lure customers, Amazon.com Web Site has used current information and provided watermarks for each product by including specific sellers. By offering a search function in the navigation of the web site, this has aided easy navigation to find content quickly.

Usability

In terms of Amazon.com web site usability, the site is cross-browser and cross-platform compatible in that it works using either windows operating systems or Mac. Also, it is mobile-user friendly considering that all features are visible without any need to zoom in or out in the standard resolution. Within the web site, all components are functional since all forms, scripts, and links are accessible to any user, and interactive features clearly explained. There is no particular skill needed to use the site's features since instructions are laid out in every product, and customer service is 24/7 available; however, there is no specific feature of disabled users.

Pacific Northwest X-Ray Inc

Load Time

In consideration of the site's load time, the site takes a few seconds to load in the homepage. However, in other pages, they take longer to load as a result of plentiful information. In terms of the site's HTML versions, it offers no print version catalog.

Visual Appearance of the Site

In Pacific Northwest X-Ray Inc.'s site, the page layout, color, and fonts are inconsistent with the use of more than three fonts. There is no moderate use of color since it uses black, blue, grey, green, pink, yellow, white, and red, which makes it unappealing. The high number of colors makes the site inappropriate for the target audience. Within the Pacific Northwest X-Ray Inc. site, information is clustered, and the graphics used in the site do not offer appeal in relevance to the content and the purpose of the site. Even though the site is an e-commerce site, the texts on the vital information are not visible due to many colors and different fonts. Primarily, the different fonts and color make it challenging to locate copyright information, and the purpose of the site is not clear; however, the page does not require a great deal of vertical scrolling. There is minimal information about the security of personal information within the site.

Structure and Navigation

In Pacific Northwest X-Ray Inc. site structure and navigation, the content is grouped into different categories which makes it easier to locate products. However, significant developments could be done to ensure proper navigation since the navigation is not recognizable as navigation; all links are not labeled which makes it difficult to use and understand. In as much as the browser back button is necessary, the meaning of the icons is not clear since most of the images are low-quality, making it hard to identify the purpose of each page. The navigation and structure of Pacific Northwest X-Ray Inc. web site, the user can get information with just three clicks; however, there is no return to upper-level option in the site and the user has to scroll up or use the back-track function. Also, there is no distinct method of navigating between different sections.

Content Quality and Relevance

Within this web site, the content reflects the purpose of the site, which includes the sale of X-Ray parts, supplies, equipment, and accessories. Within the content, the web site has provided a vast collection of information; however, one can easily confuse information since the sentences are long making it difficult to identify specific content. With the collection of large shreds of information, the site has made the search function available.

Usability

In Pacific Northwest X-Ray Inc. web site, it is compatible with other browsers and is also mobile-friendly even though the colors are not appealing. The site is visible in the standard resolution, and all the components are functional; however, no printed catalog is available. In terms of the interactive features such as search, the site has clearly explained and no special features are accessible to disabled users.