Essay Sample on Online Influencers in Singapore

Introduction

Suitable online influencers have been used to promote campaigns in various business fields. Online influencers are the kind of persons who have established credibility in various business fields, and they use their competency to market products (Uzunoglu & Kip, 2014). However, according to the campaigns provided that include the landing page, target persona, photo memento for the booth, VR room, Instagram and Facebook entries, website revamp, and Decalthon Kakis T-shirt, some of the online influencers in Singapore have been selected to promote these campaigns in their social media platforms.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

One of the selected online social influencers in Singapore is Naomi Neo. She is a suitable social media star who play significant roles in advertisements and campaign promotions. She has gained fame through is opinions on Facebook, and she has carried out several activities on other social media platforms. Naomi Neo currently has 304 thousand followers on Instagram. Therefore, based on the provided campaigns above, she would be suitable for a website revamp and photo memento for the booth. This is because of her appeal and competency in attracting people (Abidin & Ots, 2015). Naomi Neo will reach the target audience very easily because of the number of followers and the credibility that she has established on social media.

Another suitable social media influencer in Singapore is Lin Jun Jie or simply JJLin. He is best known for his videos and representations on YouTube in Asia. Lin Jun Jie typically produces the video tutorials that attract the target market. Based on his followers, he has 2,089 thousand followers on Instagram. Thus, JJLin can excellently promote the above campaigns, precisely the target persona and landing page campaign. The reason why JJLin is suitable for these campaigns is because of his subscribers and the roles he plays in videos and music that he has made (Pang, Yingzhi, Song-Qi, Yue-Ming & Bhardwaj, 2016).

Tosh Zhang or is another online influencer that has been recognized for his notable works. Tosh is active on social media platforms such as YouTube and Instagram, and he uses them to create awareness and promote campaigns. Tosh currently has 300 thousand followers on Instagram. Therefore, he is suitable for promoting the campaigns such as the Instagram and Facebook entries for the online campaign, VR room, and Decalthon Kakis T-shirts. The reason why Tosh is suitable for these campaigns is because of his credibility and reachability (Tang, 2016). He can easily reach the target audience and promote the campaign successfully.

References

Uzunoglu, E., & Kip, S. M. (2014). Brand communication through digital influencers: Leveraging blogger engagement. International Journal of Information Management, 34(5), 592-602.

Abidin, C., & Ots, M. (2015). The influencer's dilemma: the shaping of new brand professions between credibility and commerce. In AEJMC 2015, annual conference.

Pang, A., Yingzhi Tan, E., Song-Qi Lim, R., Yue-Ming Kwan, T., & Bhardwaj Lakhanpal, P. (2016). Building effective relations with social media influencers in Singapore. Media Asia, 43(1), 56-68.

Tang, T. (2016). The effect of celebrity on brand attachment: social media celebrity or well-known celebrity? (Doctoral dissertation, Concordia University).