Introduction
International Business Machine Corporation is a global company that provides information technology products and services to people. It is based in Armonk, New York and has created employment opportunity to many individuals. IBM is the manufacturer of hardware and software computers and as well provider of consulting services primarily in the field of business analytics. IBM has various issues which are very crucial for its smooth operations. Throughout time IBM has been involved in acquisitions and partnerships. For example, in 2013, IBM acquired Soft layer technologies and a year later, it entered into a partnership with Apple Inc. (Ward, 2018).
IBM Segments IBM has five business segments that provide infrastructure technologies to clients: includes Global Technology Services, Global Business Services, Software Systems Technology and Global Finance.
Key Strategies
IBM has three key strategies which are implemented in the market to ensure perfect competition in achieving its overall objectives. For instance, focus on the area of big data; focus on cloud computing and dubbed systems of engagement (Ward, 2018).
Internal Issues
Internal issues are paramount with the corporation. For instance, the organization structure is unique in such a way that there is no Chief Operating Officer, but the CEO is the chairperson and President. Equality has been enhanced, and it is evident as the CEO is a woman, Virginia Rometty hence anti-discriminatory clause is considered. IBM believes in the notion that cognition is the ignition for the company's growth.
IBM Mission and Vision Statement
IBM has a vision and mission which is associated with the organization's brand. Corporate vision is meant to set the desired future state of the business hence gives a guide on strategic management and direction. IBM's mission statement provides an analysis of the operation in the information technology market and related services. The mission and vision statements enable IBM to acquire a competitive advantage against its competitors in the same industry. As well the comments influence employees to ensure potential l. IBM Vision statement is to be the world's most successful and essential information Technology Company. Successful in helping customers apply technology to solve their problems and introducing extraordinary technology to new customers. For the vision statement, two key elements must be considered which include what the company what to become in future and the type of business it carries out. Thus the new vision statement for IBM is to be a global leader in information technology provision, manufacturer, and developer. It's through the provision of technology services to customers and hence acts as a necessary resource in the industry.
A mission statement is to lead in the creation, development, and manufacture of the industry's most advanced information technologies, including computer systems, software, storage devices, and microelectronics. A worldwide network of IBM solutions and services professionals translates these technologies into business value for customers. Various factors must be considered in proposing a new mission. This includes Customers, Products, Market segment, Technology, Employees, Growth, and profitability, as well as the overall public image. The mission statement should always create a picture of inspiration. The proposed mission states, strive to design and develop first and most developed information technology devices and software to all IT customers in the world through our broad network of IBM Solutions and consulting businesses. Priotization of business growth and profitability hence focuses on innovation issues that create an enabling environment for the public people and a way to recognize and appreciate esteemed employees.
Opportunities
Refer to factors that significantly contribute to favorable conditions of business growth. They include; Potential market growth , Increase in software business, Shift from software to service-oriented market, Diversified Computer system, Asia has best growth rate in IT, High-end server business (Ahmadi, Dileepan & Wheatley, 2016), Increase in development of IT Infrastructure , Social media revolution, Growth of business data and Growth of Telecommunication industry.
Threats
These are factors that threaten the company in terms of potential failure in strategy implementation. They include ;Slow information technology growth, Costly labor force , Legislation to limit software patents, Growth of interest rates, Cybercrime, Imitation of Products, Europe debt crisis, Data privacy risk threat (McClure, 1998)Increased demand of smartphones and Legislation against prominent data usage.
References
Ahmadi, M., Dileepan, P., & Wheatley, K. (2016). A SWOT analysis of big data. Journal Of Education For Business, 91(5), 289-294. doi: 10.1080/08832323.2016.1181045Ward, B. (2018).
Fayerweather, J. (1981). FOUR WINNING STRATEGIES FOR THE INTERNATIONAL CORPORATION. Journal Of Business Strategy, 2(2), 25-36. doi: 10.1108/eb038933
Fred R. David and Forest R. David. Strategic management: A competitive advantage approach, concepts and cases. Malaysia: Pearson, 2016,696 pages, $282.20 hardback. Personnel Psychology, 71(4), 638-641. doi: 10.1111/peps.12300
McClure, B. (2018). IBM unveils secure E-business products. Computers & Security, 17(4), 329. doi: 10.1016/s0167-4048(98)80034-5
Steffen, B. (2019). The physics of software tools: SWOT analysis and vision. International Journal On Software Tools For Technology Transfer, 19(1), 1-7. doi: 10.1007/s10009-016-0446-x
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