Essay Sample on Gucci With Alessandro Michele Versus Gucci With Frida Giannini

Introduction

Gucci is a fashion and design industry which is booming and is becoming lifely for the fact that there are swaps and revarnishing developments which contribute to its expansion. The refurbishment of Gucci gained momentum after the creative Italian director 'Alessandra' took over the management and chief position of the former Frida Giannnini who was the director of the corporate. The economic facts make the comparison of the two chief directors active and effective by the way it explains the process of transformation. However, despite the fact that Alessandra brought a new economic boom to Gucci, the new designs lost the flavor of the brand.

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The womenswear debut and the incredible buzz designs that were created in the Frolence founded house attracted attention to the fashion multicolored collections. On a different approach, Alessandra is explicit for the fact that, the designs comprise a representation of a gentlewoman which encompasses the use of celebrities, editors, and even investors to advertise the publication. She advises the buyers, for instance, to forget about the previous notions in the industry and focus on the looming changes brought by her new era that is the new famed Italian design. The implication of her strategy is overwhelming because she is like jumping from the publications in the magazine covers to what can be termed as red carpet and street significant frequency.

The economic facts of the new Gucci are undeniably devastating when compared to the Frida Giannini era. The market takes a turn for less in what is deemed sexy and better than the old ways of advertisements in the fact that Michelle for Gucci aesthetic is demanding as they require a red carpet showcasing. Consequently, the sleepy sexy look in the advertisements seems like they resonate with consumers meaning there is a lot taking part in the house other than only the revamp. On the same parallel, the gender fluidity does not in one way or the other favor all but rather only younger men making them more sex and quicker with ambiguous sexuality hence reducing the consumer's needs and demand for the fashion products.

The revamp of Gucci in the media and social representation changed from Haute Couture to High street Fashion due to the concept of time. During Freda's era, the time during the showcasing of the fashion was very lowly in the fact that is used Christian Dior as compared to Michele's era who employed the use of musical chairs in an entertaining fashion for the fans. The level of advertisement in the media has greatly increased raising the periphery of the new Michelle. The concept makes Gucci look like something of must-watch scenario to confirmation of the revamps. The Michele comeback in the Gucci industry ensured the publication of drama articles such as 'inside the messy firing of Gucci's CEO and creative director and the Downfall of Gucci's power couple' which were used to advertising.

One corresponded and fashion lecturer in London by the name Julia Robson depicted that fashion is nothing if not cyclical. The aesthetic value of the new Celine become immersed in the new Michele-ism which however contributed to the transformation of the fashion-based company. Robson had a belief that the brand could take a new wave and front that will inspire the new revamp in the market and meet the demand of the customers and investors. The impact of Gucci rippled many collections in the fashion industry making it easier to attract a vast and booming economy for all. Other proponents were also skeptical about the booming rising of Michele for Gucci hence building the era.

Michele and Frida had both hold prestigious positions in Gucci fashion and design industry and had once become head of accessories. However, the new Michele orchestrated the company into a reshuffle and proximity into which the demands in the new market despite the fall in the financial attributes were partially met. The different tasks performed by the two chief directors impacted Gucci both negatively and positively resulting in the shift in the transformations. From all the progress and shift back, Gucci is taking a transformation in public relations, celebrity endorsement, street style and the contemporary ways of product promotion. The juxtaposing shifts enable the company to last long in fashion advertisement and attracting more customers.

Conclusion

In conclusion, Gucci is a new brand as transpired by Michele layers which has a historical reference of aesthetic beauty and drafted clothes. The modern Gucci is anticipated to be making profits which will rise rapidly into a double-digit figure but the failure and decrease in demand of Michele era are explicit and implicit. The transition and developments of Alessandra led to the boom of Gucci in the many developments and creativity in starting from design, media, and social representations in the company. However, feminist perspectives contributed again to the failure and decrease in market structure lowering the flavour of the booming brand.

Bibliography

Freitag, Sara. "Gucci: Flattening Women Through Patriarchal Heteronormativity." (2018).

PINCHERA, VALERIA. "FROM PRODUCT TO BRAND: TOWARDS UNDERSTANDING COUNTERFEITING IN THE LUXURY FASHION ACCESSORY SECTOR." Fashion through History: Costumes, Symbols, Communication (Volume II) (2018): 100.

VanderPloeg, Alyson Janyne, and Seung-Eun Lee. "The role of the creative director in sustaining the luxury brand." Fashion, Style & Popular Culture 5, no. 3 (2018): 343-358.

Velasco, Carlos. "This Book is Valuable: An Anthology of Essays on Design and the Perception of Value in Luxury Fashion Objects." (2018).