Essay Sample on Event Tourism

Introduction

The field of event tourism studies as per the review of Getz illustrates the expanding field of social science and event management contribution. Getz depiction highlights a significant accomplishment of events in terms of event development in the research activities, educational provision and the contribution events have brought to the commercial arena in the tourism development (Getz, 2008, p. 403-428). As I go through Getz article page by page, there are more than three points that I find it hard to comprehend. The first point is why typology of all the events in each portfolio model has to be based on functionality (Getz, 2008, p. 403-428)? As far as am concerned, most of these functionalities are gauged according to political, tourism or economic goals that are supposed to be met through marketing or hosting events. The second point that I have some hard time in comprehending is why some generic event development strategies when contemplated have to be either overemphasized on mega-events or pursued through promotions of more or one event as hallmarks destination signifying both brand and quality values (Getz, 2008, p. 403-428). And lastly, why some tourism events should be classified by place attachment (Getz, 2008, p. 403-428). The place attachment is further categorized to the degree of institutionalization or places of an association with a specified destination or community.

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Event Tourism

The events are a central motivator of the tourism industry. Events are presumed to be behind the advancement and marketing plans. These events have adverse roles that stem from cultural development to community building, fostering national identities to urban renewal (Getz, 2008, p.403-428). The tourism industry's attractiveness and success are constituted by event management which is a profession growing tremendously and has the potential to institute all prospective markets for the tourism industry and planned events. Therefore, event tourism comprises of an academic adventure field and professional practice.

Events are distinctive celebrations or activities organized and planned at a place by different private or public organizations. These events may be in the form of tourism. The content of events is attributed to certain resources of an area or entity where it is held for the sole purpose of attracting visitors. The area or entity may consist of a wide range of planned tourism programs akin to tourist values and resources since event tourism is presumably a subfield of interconnection of tourism and its growth instrumental to an economy. Thus, events and tourism instrumentalist nature are valued by both the private and public sectors.

Strategy for event tourism, particularly managing and developing portfolios pertaining to how these events are planned, managed, competitiveness and their impact is of value to theorists and researchers (Getz, 2008, p. 403-428). The portfolio concepts obtained from event tourism can be applied in the investment field, test various propositions of organization and population ecology with the aim of fostering and advancing praxis and interdisciplinary theories. The role played by events is also useful since it is used as instruments of corporate marketing policy creation, drafting government policies and tourism industry strategy formulations.

Image branding and enhancement of events should be checked since it plays a significant role in tourism. Urban repositioning and regeneration can be attributed to event tourism since it goes well beyond image effects and place marketing. The form of engagement towards the event and its future development, especially special interest event tourism should be taken seriously since they offer unique forms of engagement to all stakeholders. The form of engagement generate special events that help tourism to expand rapidly in the targeted urban centers. While institutionalization and traditions process gives a permanent hallmark of events some growth, special events interest always generates a number of iconic and targeted events some meaning to those who primarily want to be highly involved (Getz, 2008, p. 403-428).

Indeed, the growth of event tourism is generating a need for greater transparency, comprehensiveness, and accountability in the evaluation of investments, interventions, and strategies (Getz, 2008, p. 403-428). The evaluation and impact event tourism is applied to the development of comprehensive portfolios, bidding and replacement or construction of venues. Cost and benefit evaluations can be calculated easily through putting proper consideration of key externalities and opportunity cost such as infrastructure and security costs for specific events. Long or short term evaluation of legacy and leveraging effects are crucial to event tourism. The major indicators if developed should reflect on encouraging standardization and triple bottom way of thinking that will impact the event forecasts and assessments.

Conclusion

Event tourism has gradually fostered, produced and bid for strategic reasons. But the main questions that all stakeholders have to ask themselves on the tourism and developmental viewpoint is how effective or competitive are the events. Other questions that one entity can ask is how much is a return on investment, how sustainable is the event and any additional unforeseen risk and cost. Cultural, social and environmental dimensions of events adversely impact projects undertaken in the name of event tourism. Positivistic approaches to social, economic sciences and management are useful when quantitative and qualitative methods are employed in particular to the experiential style of events and travels that require phenomenological approaches that comprise hermeneutics, participation observation, experiential sampling, and in-depth interviews.

Reference

Getz, D., 2008. Event tourism: Definition, evolution, and research. Tourism management, 29(3), pp.403-428.