Essay Sample on Environmental Pollution: The Growing Crisis and Its Effects

Introduction

Environmental issues have been on the rise over the past year, and their effects are adverse. Some of the most common and current problems are those involving plastics, global warming, Amazon wildfire, among others. For instance, the burning of fossil fuels in industries is the primary cause of global warming due to the accumulation of greenhouse gases. The topic is becoming a wide and well-known issue since more effects of environmental pollution are being witnessed. As the need to address different marketing strategies rises, the complexity of finding one that complies with the environmental, social and economic dimensions of sustainability is equally high. According to Whiting (2008), in the marketing strategy, the aim of sustainability is purely to gain the marketers with competitive skills and also to allow for cost savings and innovations to take place.

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Garg and Sharma (2017) define eco/green marketing as the process of improving the environment through the use of ecologically safe marketing methods. According to Domazet and Kovacevic (2018), sustainable development refers to the growth that meets the current needs without compromising the ability of eco-systems to provide natural resources that societies depend on.

One of the eco-green/ marketing strategies used by corporations and cited by Garg and Sharma (2017) is the use of public declarations. Firms make a public declaration that will apply ecologically-friendly methods by giving details on the specific changes that the organization will adopt and the time frame that will be needed to accomplish the plan to influence consumers' purchasing behavior. For instance, according to Saxena and Khandelwal (2010), many businesses are switching to e-newsletters instead of traditional papers written to customers to decrease paper waste, costs and increase their visibility. This strategy is environmentally friendly as no waste papers that enhance environmental degradation will be witnessed in dumping sites.

Domazet and Kovacevic (2018) describe the development of green products as the designing and manufacturing of ecological items that protect the environment. Saxena and Khandelwal (2010) explain that several factors influence green product (G.P.) development, including governments, consumers, firms and universities.

Sustainability is a vision that works on the approach of people, the universe at large and profits. Sustainability marketing has to be acquired by ensuring that the customer is satisfied and not necessarily through communicating using the customer's language. Eco-marketing strategies, therefore, need to be put up to that are in consideration of sustainability in the current era. The strategy should ensure the promotion of sustainable development goals and objectives.

Overview of Research Methodology

The main intention of this study is to understand the effects that the current marketing trends have on the environment. It also explains some of the environmental phenomena such as global warming and the causative effects. The ideas of improvement will be based on existing problems. Some of the terms such as sustainability will also be discussed so that the people may understand the essence of maintaining the environment for future generations while at the same time, not compromising the current needs.

Data Collection

Qualitative data collection procedures will be used to research about the protection of the environment through environmentally-safe marketing methods. The qualitative research methods that will be used in the study are interviews, observations, and surveys. The interviewees will be selected from several sectors such as firm managers, government officials in the environment dockets, and ordinary citizens. The questionnaires will contain both open and close-ended questions. The open-ended questions will, however, be more to enhance the ability of the person to explain concepts.

The research will make sure that all the ethical standards of all the people are observed and none of the laws of research are violated. The first one is the privacy of the research. All the participant's names will be kept secret with them only being referred by one name. If the client is not okay with that, their identity was to be concealed using a letter. The data obtained will also be kept private. It will be kept in one encrypted disc drive in which will only be accessed by the people conducting the research. It will also be discarded immediately after the research is done and any files that link the participants with their data destroyed. This will ensure that all the people are well protected from any violations of privacy.

The participants will also be asked sometime before the study to make sure that they have read all the terms that will be entailed in the paper. In addition to that, they will be given a chance to decline the offer as long as they are not comfortable with the research. Since only one interview is needed, the chance to accept or decline the interview will be until two days before it is conducted. This will gives the researchers enough time to find a new person to fill the niche.

Sampling Strategy

The people who were to participate in the research had to be chosen carefully to ensure that they had the right understanding and could provide meaningful information for the paper. They were also supposed to represent the ideas of other people in the world. This means that they had to have a deep understanding of the environmental effects of marketing as well as the means that can be used to attain sustainable development. The participants also had to be truthful people who gave their ideas based on facts rather than myths and vague facts about the topic at hand. To select the target population, we looked at scholars who had written previous articles in the area. We also looked for the people who had been involved in media campaigns and rallies all over the nation. Moreover, we looked for specialists in marketing and those who had a deep understanding of sustainable development as well as market trends for the issue.

References

Domazet, I. and Kovacevic, M., 2018. The role of green marketing in achieving sustainable development.

Garg, S. and Sharma, V., 2017. Green Marketing: An Emerging Approach to Sustainable Development. International Journal of Applied Agricultural Research, 12(2), pp.177-184.

Saxena, R. and Khandelwal, P.K., 2010. Sustainable development through green marketing: The industry perspective.