Essay Sample on Crayon Yo-Yo Sports Palace (CRYSP)

Introduction

Recreation is part of human life, and it's something that cannot be ignored in the current society where people embrace work-life balance and create stronger bonds with their families. Recreation activities involve a wide range of activities for both the kids and adults ranging from motorsport, bouncing castle, paintball furry, swimming pool, lawn tennis, gym training center, and finix casino. Wal-Mart Supercenter is a large shopping mall where people tag their kids while coming shopping thus these activities are often exciting children and no parent would mind paying for his kid to enjoy these sporting activities. Besides, these activities do not require such a huge space hence will be easy to establish in the area without any strain.

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Since the center will focus on offering recreational facilities for children, the name will be Crayon Yo-yo Sports Palace (CRYSP). The brand color will consist of pink, yellow and light green. A character in the logo will be essential as it will attract the kids to do similar things. For instance, teddies bear jumping in the bouncing castle. The name of the company Crayon Yoyo Sports Palace initialed CRYSP, was a result of young kids loving teddy bears and crayons and yo-yo is a kind of teddy. Therefore, the name seeks to provide the kids with a cool sporting zone as a palace where they would enjoy their time. Most kids like bright colors when learning to paint using the crayons in school thus the choice of yellow, pink, blue and light green. Besides, the alias name CRYSP is derived from the name initials but in line with the crisps snacks that will be provided at the sports palace to give the children more experience and fun.

CRYSP Logo

The brand products, in this case, focus on the things that every kid would do now and then to have leisure and fun. Most kids love riding in motorsport toys, jumping and swinging in the bouncing castle, playing paintball fury, and swimming thus will always come to enjoy such during their leisure times. As their parents also come along, they can go to have some exercise at the gym, playing casino or even be relaxing in the restaurant that will be located at the court as they watch their kids have fun. The swimming pool will also organize competitions for the kids, and this a sporting activity that will subsist for as long as people still swim hence will even exceed the twenty years existence. The brand is therefore focused on creating a parent-child satisfaction thus will generate adequate revenue to sustain itself for a longer period.

The Crayon Yoyo Sports Palace will host several fantastic games and leisure activities that will appeal for the young aged individuals. As a marketing strategy, the firm shall offer free parking space for every parent that brings the kids to the sports palace. There will a restaurant strategically located next to the swimming pool and facing the general playground where people can have lunch and snacks wherever they feel the urge to eat. For every kid that eats in the restaurant, there will be a free packet of crisps. In return, this will ensure the restaurant realizes huge sales.

The activities that will occur are swimming, and every two weeks, there will be a swimming competition for children and the winners awarded by granting three days of free swimming. The children will also be in a position to enjoy such games like paintball, motorsport riding around the court, skating, bouncing castle and finite casino at affordable charges. Nonetheless, there will be lawn tennis games and competitions where the firm will host tournaments after every four months, and the winners will be sponsored to play at various competitions such as the US opens to represent the entity. However, the charges for the game will be affordable with rackets and tennis balls at the site.

4 E's of Marketing

Experience

CRYSP will focus on customer experience to ensure that the sporting activities are of great value to the clients who in this case are the youths. There will be enough trainers in every leisure activity to ensure the safety of the children and that even first timers are capable of playing the games comfortably (Kumar, 2013). The sanitary condition of the area will be highly kept due to the sensitivity of such activities like swimming. Besides, the sports center will provide free parking and free crisps to improve the level of customer satisfaction thus giving them great experiences.

Everyplace

The current generation depends so much on the social media platform than they do in the field. Most of this population is the young generation which the primary target of the sports palace. For that matter, our strategic team and marketing department will ensure that the profile of the firm is in every social media platform and various ads on the websites for companies such as Walmart Mall (River, Semrad, & Croes, 2015). Hence, there will be adequate publicity about the sports center.

Exchange

The sports palace will not only focus on the pricing of the services offered but will give much attention to the clientele. The exchange process involves engaging with the customers to get their feedback on their experience, their expectations and whether they have been met and suggestions of what they need (Reese, 2014). The engagement will occur through our websites and face to face interactions between our staff members and the children and even their parents to get their perception about the extent of the recreational activities in the firm.

Evangelism

The marketing evangelism will be achieved by developing strong bonds with our customers and offering great experiences. In the interaction process, the organization will ask them to its voluntary ambassadors and promoters to friends (Alapartanen, 2016). A better experience will enable the kids to recommend it to their friends at school, and the parents too will be glad to share with their colleagues and friends so that they may also receive such fantastic leisure times.

The main age group to pull to the venue will be kids from the age of three to twenty-one years since that is the age group that loves fun and leisure. Besides, the group is still under the care of their parents hence the parents will always want time out with them to create them happiness and strengthen the bond. The company sports palace hours of operations will start from ten in the morning to six in the evening on weekdays and from eight in the morning to six in the evening. However, during holidays and festive season, the sports center will operate from eight in the morning to six in the evening every day.

The primary type of revenue that will be generated during the year will be from membership registration fees on the daily services. The sports center also will embrace sponsorship to enable them to acquire some latest technology equipment which may be costly at the beginning and market itself. To reach the capital district, the firm will embrace everyplace strategy by conducting intense advertisements through social media platforms and embracing the evangelism technique where the customers act as promoters to their friends. As a result, there will be high growth of the organization hence becoming the best sporting and recreational facility in the region.

References

Alapartanen, K. (2016). Customer Experience and other Four Es of Marketing. Retrieved from https://www.reco.fi/en/customer-experience-four-es-marketing/

Kumar, N.K. (2013). Shifting from the 4Ps to the 4 Es of Product Marketing. Digital Entrepreneurship. Retrieved from http://blog.nus.edu.sg/digital2013/2013/03/03/shifting-from-the-4ps-to-the-4es-of-product-marketing/

Reese, S. (2014). Inter-company learning: using the 5 E's to promote interaction. Industrial and Commercial Training, 46(6), 338-344.

Rivera, M., Semrad, K., & Croes, R. (2015). The five E's in festival experience in the context of Gen Y: Evidence from a small island destination. Revista Espanola de Investigacion de Marketing ESIC, 19(2), 95-106.