Essay Sample on Competitive Marketing in Electronic Manufacturing: Strategies for Sustained Success

Introduction

The marketing field is full of many challenges, coupled with massive cutthroat competition for limited customers and partners. The electronic manufacturing sector is not spared either. The technology develops dynamically with new creations emerging in the market in every annual quarter. It is for this reason that a competitive firm must find a reliable and stable field upon which it can engage its sales and find new consumers as means of stepping away from the traditional sales and marketing trends (Huang & Benyoucef, 2013). The consumers' demands improve on an almost daily basis, therefore, prompting the need to incorporate new strategies to tap into this rich market that should include an interactive chance between the three parties, the sales representatives, consumers, and the developer. E-commerce application advancement is another expansion to the versatile application world, as internet business marketing is not left behind to exploit portable applications that dynamically and promptly meet the consumer needs ant the comfort of their homes (Jones et al., 2013). The entrepreneurs and traders of the online shops are continually looking for particular approaches to expand their client base just as deals. Most likely, common dynamic and responsive e-commerce applications can assist vendors with giving a superior encounter. In any case, rather than depending on the usual websites, clients significantly lean toward the use of the versatile application for a similar reason as of sites. When contrasted with online business sites, the e-commerce applications can use and incorporate the cell phone highlights like Camera, Wi-Fi, and Bluetooth, and GPS areas for advantageous and improved tasks. A major measure of individual tastes s measured and allowed to the operation of the versatile applications which have gotten their first decision to operate their portable applications instead of sites (Sharma & Lijuan, 2015). It is for this purpose that the laptop sales' business tends to introduce the 'Pata' e-commerce mobile application.

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The Functionality of the 'Pata' Application

The 'Pata' e-commerce mobile application will adequately address the various needs of the operators as well as that of the consumers and comprehensive yet satisfactorily (Du & Zhou, 2013). The application will be made n a way that the t allows for the free interaction of the three parties, as mentioned above.

24/7 Connection

The 'Pata' application will allow for the round the clock connection between the consumers and the sales representatives. This case means that the customers will be able to raise enquires about any uses concerning the laptops on sale. They can also get user guidelines as well as support from the standby support on the applications (Mathew, O'Meara, Surpatanu, Somashekar & Taneja, 2019). The round the clock connection will provide the sales representatives the ability to trace and realize the distribution location of the users of the laptops for effective support and increase n sales.

Social Media Sharing

The 'Pata' application sees to indulge the social media platform as the sole means of ensuring that the interaction between the users of the laptops gets to share the experience and observations. The application will have cons f the major social media companies, including Facebook, Twitter, and Tinder Mathew et al., 2019). A direct showcasing of the social media presence of the application will also allow for the overall observation of the different model of the laptops that links to the sellers' social media groups. Incorporating social media platforms n the e-commerce application will assist with leveraging the clients' interpersonal organization profiles to increase another group of laptop buyers (Laudon & Traver, 2016). The social media can have a major turn in expanding the client base and improving business usefulness as clients can share their input and like items.

GPS Coupons

The Pata application will have a line t the GPS coupon on its options and settings to allow for the user's ability to turn t on and off. The GPS ability will enable the users to share their real-time location at the time of use. This way the services will be well distributed and the support will be able to locate and customize the laptops depending on the area and location of the consumer tastes n those places (Ueasangkomsate, 2015). The GPS n the Pata e-commercial application helps n the location of lost laptops and improves on the security. The GPS coupon use brings a fun perspective and draws in clients for expanded access and application use. With the GPS coupons, you can welcome the clients to check-in at their area and open coupons for uncommon astonishments.

Push Notifications

Push notification for the Pata application will assist the users in getting updates on the new arrivals for laptops in the market. The customers will also be able to new alerts on the improvements that have been introduced to the new laptops, thereby enabling them to improve on the user experiences as well as request for feedback from the customers. The application will also allow the customers to e able to get the notification for the news outlets and distributors. Giving daily offer updates to your clients is the best method for increasing higher deals (Sanchez, Royyuru & Myers, 2014). One can make their internet business portable application coordinated with message pop-up highlights, for example, streak deals and arrangements, fresh introductions, item updates, and stock accessibility.

What Tools Work Best for Pata Application

The Pata application will see a connection of several tools to ensure that it effectively fits in the users' and manufacturer's demands. The incorporation of the many tools will also help in the creation of a multi-purpose application that fits straight into the market demands for the laptops.

Xamarin

The tool is one of the most popular types that have defined the application history for a long time now. The tool is best suitable for the ability to allow for the application to closely links it with the global satellite and made by sufficiently possible to incorporate interaction at a global scale. It also provides for the Pata application indexing and proper linage with the GPS (Sanchez et al., 2014). The Xamarin tool helps n the creation of strong shared libraries among users and producers. This tool forms the backbone of the Pata application and enables t to establish the connection between the two-phase users.

Appcelerator

This tool is the best ft for cross-platform applications. The tool is the best ft for the Pata application development of the native-platform ad applications. The tool uses fewer lines to code and borrows the use of User Interface. The application writes in JavaScript, which is broadly utilizes programming of many languages. Subsequently, portable application advancement organizations can without much access to enormous ability pool completely local applications, utilizing all the gadget capacity 60-90% code (Paleja et al., 2013). It lessens on various cell phone stages (Travis, 2017). It has direct access to stage explicit API utilizing JavaScript. The tool has great support for any new OS discharge the capacity to see UI changes crosswise over working frameworks and cell phones. Possible to make dynamic liveliness and different impacts.

Conclusion

Successful implementation of the Pata e-commerce mobile application will drastically change the face of laptop sales business for longevity. However, this success will not be entirely smooth and will be met with numerous challenges along the way.

The success of the rolling out of the application will bolster by the wind of overreliance on the online business that is sweeping across the globe. The self-care business strategy that has become prominent not only n the first world countries but to the third world canters as well has seen the growth and e-commerce and trade as the modern trend (Sharda, Delen & Turban, 2013). This trend will help in the marketing of the Pata e-commerce mobile application to the rest of the regions.

A Strong marketing strategy using the modern approaches will also help n the successful rolling out of the Pata application. This approach means that the popularity of the application will be rolled out using such measures as the search engine optimization (SEO) and the pop-up notification on popular browsers (Mata & Quesada, 2014). Finally, the success of the Pata application will ride on the fact that the target consumers are the users of laptops who are majorly connected to the internet most of the time. This case means that the users will get it easy and necessary to use the application in the desktop version (Nisar & Prabhakar, 2017). Pata application will be the solution to the long-time challenges that have accustom to the consumers.

References

Du, Y., Qi, L., & Zhou, M. (2013). Analysis and application of logical Petri nets to E-commerce systems. IEEE Transactions on Systems, Man, and Cybernetics: Systems, 44(4), 468-481. Retrieved from https://ieeexplore.ieee.org/abstract/document/6615917/

Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259. Retrieved from https://www.sciencedirect.com/science/article/pii/S156742231200124X

Jones, P., Packham, G., Beckinsale, M., Jahanshahi, A. A., Zhang, S. X., & Brem, A. (2013). E-commerce for SMEs: empirical insights from three countries. Journal of Small Business and Enterprise Development. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/JSBED-03-2012-0039/full/html

Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society. Retrieved from http://repository.fue.edu.eg/xmlui/handle/123456789/4464

Mata, F. J., & Quesada, A. (2014). Web 2.0, social networks, and e-commerce as marketing tools. Journal of theoretical and applied electronic commerce research, 9(1), 56-69. Retrieved from https://scielo.conicyt.cl/scielo.php?pid=S0718-18762014000100006&script=sci_arttext&tlng=e

Mathew, A. J., O'Meara, B., Surpatanu, N., Somashekar, E., & Taneja, R. (2019). U.S. Patent No. 10,185,739. Washington, DC: U.S. Patent and Trademark Office. Retrieved from https://patents.google.com/patent/US10185739B2/en

Nisar, T. M., & Prabhakar, G. (2017). What factors determine e-satisfaction and consumer spending in e-commerce retailing?. Journal of Retailing and Consumer Services, 39, 135-144.retreved from https://www.sciencedirect.com/science/article/pii/S0969698917302680

Paleja, A., Gill, S., Jones, M. A., Rouse, A. L., Okereke, M. C., & Peled, Y. (2013). U.S. Patent No. 8,527,361. Washington, DC: U.S. Patent and Trademark Office. Retrieved from https://patents.google.com/patent/US10062071B2/en

Sanchez, J. S., Royyuru, V. K., & Myers, J. W. (2014). U.S. Patent Application No. 14/024,352. Retrieved from https://patents.google.com/patent/US9262057B2/en

Sharda, R., Delen, D., & Turban, E. (2013). Business intelligence: a managerial perspective on analytics. Prentice-Hall Press. Retrieved from https://dl.acm.org/citation.cfm?id=2578629

Sharma, G., & Lijuan, W. (2015). The effects of online service quality of e-commerce Websites on user satisfaction. The Electronic Library, 33(3), 468-485. Retrieved from https://www.emeraldinsight.com/doi/abs/10.1108/EL-10-2013-0193

Travis, D. (2017). E-commerce usability: tools and techniques to perfect the online experience. CRC Press. Retrieved from file:///C:/Users/David%20Nyawade/Downloads/9780429219054_googlepreview.pdf

Ueasangkomsate, P. (2015). Adoption e-commerce for the export market of small and medium enterprises in Thailand. Proced...